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Name:&nbsp;Jamie Cecil, VP of Franchise&nbsp;Development for The Brass Tap

Brand:&nbsp;The Brass Tap

LinkedIn:&nbsp;<a href="https://www.linkedin.com/company/the-brass-tap/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-development-website-guide-the-brass-tap-2706882" target="_blank" rel="nofollow" target="_blank">https://www.linkedin.com/company/the-brass-tap/ </a>

Franchise Development Website:&nbsp;<a href="http://thebrasstapfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-development-website-guide-the-brass-tap-2706882" target="_blank" rel="nofollow" target="_blank">http://thebrasstapfranchise.com/</a>

1851: What makes your franchise development site great?&nbsp;

Jamie Cecil, VP of Franchise Development for The Brass Tap:&nbsp;I think what makes our site great is that we&#39;re very thorough in the information that we provide to potential candidates. Once they are ready to move forward in the process, we offer a &quot;Next Steps&quot; page where they can send in their personal information. We do a nice job explaining why The&nbsp;Brass&nbsp;Tap&nbsp;is a unique opportunity and outline the process in detail.&nbsp;

1851: What do you want franchise prospects to know about your brand when researching it?&nbsp;

Cecil:&nbsp;The goal is to introduce prospects to the &ldquo;what,&quot; &ldquo;why&rdquo; and &ldquo;how&rdquo; of The&nbsp;Brass&nbsp;Tap. We highlight both our&nbsp;low-cost opportunity in comparison to the industry average and the level of support we provide to our franchisees.&nbsp;

1851: How should franchise sales professionals and executives evaluate their development site?&nbsp;

Cecil:&nbsp;The development site should convert traffic into leads. You only have a couple of seconds to grab their attention before they are gone, so making sure that you&#39;ve covered all of your bases is vital.

1851: What are the most important KPIs around a development site?&nbsp;

Cecil:&nbsp;Converting traffic to leads, trail users, page views and time spent on the site.

1851: What should brands budget for a franchise development site?&nbsp;

Cecil:&nbsp;I believe the&nbsp;budget should be between $20,000 and $30,000 for a new site.

Franchise Development Website Guide: The Brass Tap

1851 Franchise

Jamie Cecil, VP of Franchise Development for The Brass Tap, explains how franchise executives should evaluate their development websites.

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