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Franchise Influencers: Patti Rother, VP of Franchise Development, The NOW

As part of our annual Influencer Issue, 1851 Franchise has enlisted the help of the franchise community to compile a list of the top people making moves in the franchise industry.

By Savannah BilboStaff Writer
8:08AM 03/14/23

Patti Rother

VP of Franchise Development

Thanks to Rother, clients are currently experiencing affordable luxury at the NOW, the fast-growing massage franchise that disrupts the spa industry with high-quality, affordable massage services in an inspired setting. The talented, driven leader has more than 15 years of proven results. She has experience in retail and consumer industries encompassing operations, franchising, finance, development, sales and marketing. She is naturally passionate about people and brand development with a tireless view toward problem-solving and growth.

She is also fully bilingual in Spanish. Ask her about any of the following: franchising, franchise opportunities, franchising a business, entrepreneurship, franchise development, franchise sales, consulting services, fractional work, LGBTQ issues, being a working mom, gardening. 

About The NOWThe NOW design aesthetic incorporates raw elements and natural materials that conjure nostalgic smells and scenes from remote and exotic hideaways. Everything aligns with nature, including the natural wood surfaces, cement, exposed beams coupled with sheep skins and raw-hides. This allows guests to be transported. An oasis in the middle of the city, the boutique is a blend of bohemian chic and tranquility, evoking a soothing environment to unwind in and take a moment for you. The NOW is designed to feel like a luxurious spa destination and a sanctuary from the bustling city. Whether someone comes in for a 25-minute massage after a long day on their feet or an 80-minute massage to nourish their soul, The NOW strives to ensure all guests leave feeling rested and recharged. With a carefully curated menu consisting of aromatherapy and customizable enhancement options, there is truly something for everyone. Clients can choose heat therapy or deep tissue for a therapeutic experience. For those interested in enhancing their self-awareness and heightening their senses, The NOW offers crystal healing and energy-infused foot soaks. The goal of each bespoke service is to make self-care and self-discovery simple to integrate into each client’s daily life. Currently, The NOW has locations in West Hollywood, Santa Monica, Silver Lake and Studio City. With expansion plans on the horizon, The NOW is looking to open locations on the East Coast and beyond. Soon, everyone will have the opportunity to experience what the buzz is all about.

Total Locations: 100+

Investment Range: $414,850 – $767,600

Franchise Website: