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Name:&nbsp;<a href="https://www.linkedin.com/in/katie-schoessel-782b8b5?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-marketing-leaders-katie-schoessel-fresh-coat-2731229" target="_blank" rel="nofollow">Katie Schoessel</a> Role:&nbsp;Vice President of Marketing Brand:&nbsp;<a href="https://freshcoatfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-marketing-leaders-katie-schoessel-fresh-coat-2731229" target="_blank" rel="nofollow">Fresh Coat* Painters</a> <a href="https://1851franchise.com/freshcoat">1851 Newsroom</a>For Katie Schoessel, vice president of marketing at Fresh Coat Painters, the journey to franchise marketing began with brand management. Starting in the consumer packaged goods space, she eventually moved into home services, where she discovered the unique dynamic of working with field operators. Since making the leap to the national painting franchise, Schoessel has consistently leveraged the hyper-local nature of the business to empower individual entrepreneurs and drive success in their communities.Today, Schoessel is focused on helping Fresh Coat owners navigate the modern digital landscape and make the most of their online footprints to gain traction. She also reminds owners that, while they’re in business&nbsp;for themselves and have a unique opportunity to build a business tailored to them and their communities,&nbsp;they're not in business&nbsp;by themselves.<h2>Q&amp;A With Katie Schoessel, Vice President of Marketing, Fresh Coat Painters</h2>1851 Franchise: How did you find your way to franchising and franchise marketing?Katie Schoessel:&nbsp;I started out in consumer packaged goods with brands at Kraft Foods and then made a move to Scotts Miracle-Gro Company, where I had the opportunity to lead the home services division. That was my first taste of home services marketing and the opportunity to apply a field-based mindset to building brands.I was working with not only the end user in the way I was used to in the consumer space, but now also the field business operator in each of our locations. After that, I spent about four years on the agency side really sharpening my digital marketing acumen. The opportunity at Fresh Coat was a chance to bring all of that together: understanding consumer branding and home services, while working within today's digital landscape.1851: What makes franchise marketing uniquely challenging (and rewarding) compared to corporate-only marketing?Schoessel: At the end of the day, we are still trying to build a profitable business. All the levers still apply: Who is your target? What is your cost to acquire? What is your profitability? What is your ad spend? Regardless of the size of the numbers, the tools that we use to analyze a business and performance are the same.In terms of moments of pride, it is rewarding to take an approach to performance marketing and apply data to the decisions that we're making. When we add a certain tool, such as online scheduling or a CRM program, it really drives their business and you can start to see those numbers. When that light bulb goes off for an owner that these are the building blocks to scaling their business, it's incredible. They realize that just because they are in business for themselves, they’re not in business by themselves.1851: What is the single most powerful lever a marketing team can pull to directly impact franchisees’ profitability at the unit level?Schoessel: For the franchisee to really understand that there is a process, and to get the foundation of that process established early on. We talk about getting your foundation and your digital footprint set first, and then being able to radiate in different ways off of that in your local market. That digital footprint is really important for our owners since we're in the service business. We don't have a retail location, so that truly is their footprint in the market.Once that's built, they can find the right choice for other marketing efforts in their specific market, and that may look really different. We have some owners where Angi's List, for instance, is really very powerful for lead generation. In other markets, they don't get anything from that. It's a lot of trial and error. Get your foundation set, get a plan in place in terms of your goals and then make a concerted effort to try some of these things, learn from it, and adjust as it makes sense in your market.1851: What is an untapped marketing opportunity you see for franchise brands?Schoessel:&nbsp;I think this whole concept of “buying local” is untapped in franchising. These are independent business owners. These are people who are committed to their community. These are not corporate guys that are coming in and gobbling up jobs; they are coming in and setting up shop.&nbsp;Just because they are buying into a structure with a website and a logo, that doesn't mean that they're not local business owners. They have a vested interest in their community; it's a place they call home, and they employ local people. I know that franchises likely aren’t what people are thinking of when they push others to “buy local,” but franchise owners really are building local businesses. It’s important to highlight and celebrate that.1851: What is one marketing fad or buzzword that you believe will actually deliver real results in the coming year?Schoessel:&nbsp;Reactivation. When we think about a customer we’ve done a project for, just because we get one project done doesn't mean we may not have another project that we could help them with two, three, or four years down the road. It is vital for an owner to realize the efficiency and importance of that relationship and to continue to market to them.We want to stay top of mind, not to actively hound them, but to stay relevant and be a trusted resource, whether it's for a project for them or potentially for someone that they know. Reactivating your customer base is a really important tool for our owners.1851: What’s your boldest franchise marketing take?&nbsp;Schoessel:&nbsp;The old adage used to be that it takes four, five, or six touches to get your message out. The numbers now in digital are around 27 or 28 different touches before someone will even make the connection of who you are. To think that you can have one tactic and that it's going to drive conversion is a farce.This throws the whole concept of attribution modeling into a bit of a tailspin. How could you possibly come up with the one thing that converted that person to a home service? It's the truck driving around, it's the business card in the fish bowl at the local pizza shop, and it's the person who just had their house painted. There may be a hundred different touches before someone actually makes that connection. Attribution modeling as we know it is going to really have to step up if we're still using that antiquated approach of asking “What was the thing that got you to convert?”Want to learn more about how 1851 helps franchisors grow their franchises with confidence? Visit&nbsp;<a href="http://www.1851growthclub.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-marketing-leaders-katie-schoessel-fresh-coat-2731229" target="_blank" rel="nofollow">www.1851growthclub.com</a> and see what we can do for you.

1851 Franchise Marketing Leaders: Katie Schoessel, Fresh Coat Painters

Franchise Marketing Leaders: Katie Schoessel — Fresh Coat

1851 Franchise

Schoessel combines a background in consumer packaged goods with a field-based mindset to help owners build their digital footprints and leverage the unique local aspects of the franchise model.

Top Franchise Marketing Leaders: Katie Schoessel — Vice President of Marketing, Fresh Coat Painters

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FSC Franchise Co.

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How FSC Franchise Co. Supports Franchise Owners' Success

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Beef 'O' Brady's

Design with Beef 'O' Brady's logo and food spread

How Much Does It Cost to Open a Beef ‘O’ Brady’s Franchise?

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Design with photo of Mangesh Patel, Beef ‘O’ Brady’s

Veteran Hospitality Leader Mangesh Patel Sets Sights on Central Georgia With Major Multi-Unit Deal

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Griswold

Griswold Caregiver in Hawaii Awarded National Scholarship While Pursuing Social Work Degree

Aloha State Daily: Griswold Caregiver in Hawaii Awarded National Scholarship While Pursuing Social Work Degree

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With Three Brands, FSC Realizes Food Cost Savings Through Scale

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KKR to Acquire Nothing Bundt Cakes in $2 Billion Deal -  1851 Franchise

KKR to Acquire Nothing Bundt Cakes in $2 Billion Deal

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FTC Settlement Puts New Focus on Franchise Disclosure Standards - 1851 Franchise

FTC Settlement Puts New Focus on Franchise Disclosure Standards

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Applebee’s Franchisee Files for Bankruptcy as Dine Brands Moves to Acquire 53 Units - 1851 Franchise

Applebee’s Franchisee Files for Bankruptcy as Dine Brands Moves to Acquire 53 Units

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Why Skilled Trades Are Emerging as the Economy’s Most AI-Resilient Careers

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The Penny Shortage Is Creating a New Risk for QSR Franchise Systems - 1851 Franchise

The Penny Shortage Is Creating a New Risk for QSR Franchise Systems

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Franchise Opportunity Deep Dive: A fast-casual restaurant brand serving made-from-scratch sandwiches, salads, soups and pizzas rooted in Southern hospitality.


Newk’s Eatery Franchise Costs, Fees, Profit and Data for 2026

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BrightStar Care Franchise Costs, Fees, Profit and Data for 2026

Franchise Opportunity Deep Dive: BrightStar Care is a home health care franchise that provides both medical and non-medical services.

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Sparkle Dog Care Franchise Costs, Fees, Profit and Data for 2025

Franchise Opportunity Deep Dive: Sparkle Dog Care is a membership-based pet grooming franchise that blends wellness-focused hygiene services with small-box retail and community engagement.

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Caring Senior Service logo, franchise deep dive

Franchise Opportunity Deep Dive: Caring Senior Service is a home care agency that provides non-medical in-home assistance to seniors.

Caring Senior Service Franchise Costs, Fees, Profit and Data for 2026

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How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How much can franchisees make? This guide explains what drives franchise earnings and how to manage costs, with expert tips from multi-unit owner Mangesh Patel on maximizing your franchise income.

How Much Can Franchisees Make? A Guide for Prospective Franchise Owners

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Understanding&nbsp;<a href="https://1851franchise.com/how-much-money-do-i-need-to-buy-a-franchise-a-guide-2730910">the total investment</a> required for a franchise is one of the first questions prospective franchise owners ask. While the answer can vary widely depending on brand, industry and market, knowing what goes into it can help entrepreneurs evaluate opportunities realistically (and avoid costly surprises).So, what&nbsp;is the total investment required for a franchise? The total investment reflects everything needed to open and operate the business and adequately navigate its early stages, from buildout to working capital.<h2>Why The Total Investment Matters</h2>Transparency is important. Investment details should be front and center early in the discovery process. It should also be a significant element of the franchise development website for any business opportunity.“The most visited page is the initial investment/start-up cost,” said&nbsp;<a href="https://thejointfranchise.com/">The Joint Chiropractic</a> Senior Vice President, Development&nbsp;<a href="https://www.linkedin.com/in/cmsherwood/">Craig Sherwood</a>. “This is not a surprise. This question is almost always the first a candidate will ask during the initial phone call. It’s critical for a brand to be transparent with not just the initial investment information but the royalties and fees associated with becoming a franchisee.”Developing an accurate understanding of the full financial picture required allows potential zees to assess affordability, tolerance for risk and long-term expectations (before moving ahead or signing a franchise agreement).<h2>What Goes Into The Total Investment?</h2>While every franchise system is different, the total investment required typically includes several core components. “The investment range includes three months of operating costs, the franchise fee and related expenses,” said&nbsp;<a href="https://www.simplycabinetryfranchising.com/">Simply Cabinetry</a> owner and CEO&nbsp;<a href="https://www.linkedin.com/in/dianasimmons-simplycabinetry/">Diana Simmons</a>. So, what is the total investment required for a franchise?&nbsp;Here are five components:<ul><li>Franchise Fee – The upfront fee paid to join the franchisor system and access the brand, training and support available. &nbsp;</li><li>Buildout and Equipment – Costs tied to general construction, leasehold improvements, signage, fixtures and equipment. &nbsp;</li><li>Inventory and Opening Supplies – The initial product, materials or inventory required to open. &nbsp;</li><li>Working Capital – The funds needed to cover payroll, marketing and operating expenses during the first few months of operation. &nbsp;</li><li>Ongoing Fees – Royalties, marketing contributions, technology expenditures and other recurring fees outlined in the franchise disclosure document (FDD).</li></ul><h2>Making An Informed Investment Decision</h2>So, what is the total investment required for a franchise?&nbsp;<a href="https://1851franchise.com/how-much-capital-is-needed-to-buy-a-franchise-2716989">The amount required</a> to launch a franchise opportunity can range from tens of thousands to several hundred thousand dollars, or more, depending on the industry, concept and recognition of the brand. That’s why a thorough review of FDD Item 7 (estimated initial investment) and consultation of experienced franchise counsel is crucial.A clear understanding of the total investment required to start a franchise can help candidates navigate the process more effectively. By asking questions early and thoroughly evaluating costs, franchisees can determine whether a brand aligns with their financial goals, laying the foundation for long-term success.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

What is the total investment required for a franchise?

What is the total investment required for a franchise? In this guide with expert tips, learn the costs of starting a franchise, including the fees, buildout, capital and ongoing expenses required.

What is the Total Investment Required for a Franchise? A Guide For Prospective Franchisees

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Building&nbsp;<a href="https://1851franchise.com/how-do-you-build-a-franchise-business-plan-2717037">a business plan</a> is a crucial operational step for any entrepreneur. But how do I build a business plan for a franchise that complements the franchisor’s system while addressing the unique needs of a given location? In this guide with expert tips, you’ll learn how to craft a thoughtful, actionable franchise business plan.<h2>Start With The Franchisor’s System In Mind</h2>So, how do I build a business plan for a franchise? Well, avoiding repetition is a good start.“You specifically don’t want to duplicate what your franchisor is doing,” said long-time multi-unit&nbsp;<a href="https://www.solafranchising.com/">Sola Salons</a> franchise owner,&nbsp;<a href="https://www.linkedin.com/in/haynes-chidsey-6a36a06/">Haynes Chidsey</a>. “There’s a reason why you join a franchise system and why you pay the fees and costs associated with it.”A strong franchise business plan should take advantage of the resources, marketing and operational systems that the franchisor provides (while utilizing daily experiences at the local level to help fine-tune what matters locally).<h2>Focus On Local Priorities</h2>A franchise business plan should be&nbsp;<a href="https://1851franchise.com/strategicfranchising/how-to-build-a-strong-franchise-brand-presence-in-your-local-community-2729771">locally focused</a>. It should reflect the unique characteristics and needs of each local market. It’s essential to identify opportunities to attract local customers, build relationships within the community at the local level and tailor services to the regional preferences required by each market.“Be complementary to what your system provides,” said Chidsey. “Stay locally focused. That’s what I would say is key. Avoid mistakes by focusing on the magic.”<h2>Practical Steps For Building Your Plan</h2><ol><li>Assess Both Market And Competition – Build a thorough understanding of local demand, competitors and potential customer base. This will lead to more informed projections. &nbsp;</li><li>Define Financial Goals – Include startup costs, ongoing fees and revenue expectations in the business plan. Staffing, rent, marketing and working capital should all be factored in. &nbsp;</li><li>Leverage Franchisor Resources – Incorporate the systems, training and support offered by the franchisor (instead of reinventing processes). &nbsp;</li><li>Set Operational Priorities – Decide which areas require hands-on local management (as opposed to areas guided by the franchisor). Focus energy where it’s most impactful. &nbsp;</li><li>Review And Adjust – A business plan shouldn’t be static. So, track performance, adjust strategies and refine priorities as the franchised business scales.</li></ol><h2>The Takeaway</h2><a href="https://1851franchise.com/chapter-3-developing-a-franchise-business-plan-2722586">Creating a franchise business plan</a> is about balance. With a clear plan that integrates franchisor resources and local insight, franchisees can confidently move forward, knowing their businesses are structured to thrive. Leveraging a proven franchisor system to make smart, locally relevant decisions is key. By slowing down to go fast, and catering to the local trends or demands unique to each market, zees can more effectively build a roadmap and franchise business plan capable of delivering long-term success.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How do I build a business plan for a franchise?

How do I build a business plan for a franchise? In this guide with expert tips, learn how to build a plan that leverages franchisor resources, focuses on local priorities and brings long-term success.

Top Franchise Marketing Leaders: Katie Schoessel — Vice President of Marketing, Fresh Coat Painters

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