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For those passionate about fitness, the concept of gym ownership likely feels like a dream come true. But turning that passion into profit is tough. Challenges ranging anywhere from marketing or staffing to accounting and operations tend to add up.
Fitness Premier 24/7 Clubs can help. Touting a proven model, tweaked over the course of almost two decades, Fitness Premier provides an in-depth support system that empowers franchisees, allowing them to prioritize helping guests reach overall health and wellness goals.
Whether it’s a fitness fanatic looking to fulfill their passion via new ownership or a seasoned entrepreneur, Fitness Premier’s support system can make that dream a profitable reality.
Embracing technology, Fitness Premier delivers an ease in operation to potential franchisees.
Conveniently placed kiosks make sign up simple any time, helping lower overhead, while panic buttons placed throughout the facilities guarantee quick, easy access to emergency services if needed.
Around-the-clock access ensures convenience while state-of-the-art facilities cater to all levels of fitness fanatics in a welcoming setting. Operating 24 hours a day can bring challenges, but the Fitness Premier system thrives via automation, delivering technology-based safety regardless of the hour.
“If you have a fitness center in today’s world and you’re not 24 hour access, it’s a huge hindrance,” said Fitness Premier Vice President Rick King. “Just having the right access system with the right security and comfort with the right monitoring is crucial. If more than one person walks in, it automates messages to management and franchisees.”
Training is essential. Over the course of nearly 20 years, Fitness Premier has developed and maintained thousands of pages of training materials to go along with hundreds of proprietary training videos, which are just a small part of a strong system made to benefit franchisees.
Fitness Premier also provides automated marketing and payroll assistance, priceless back-end support that can help simplify overall operations while delivering valuable data to franchisees that can help drive growth, because the franchisee focus should be on fitness, not paperwork.
“Most of our franchisees are people that are passionate about this and are learning the business. But you don’t need to be great at business — because Fitness Premier helps you so much on the backend in terms of admin,” King said. “In Montana, two franchisees are both trainers and currently own a fitness center. For what we offer compared to what they’ve been doing, they saw even more of an opportunity to make a switch and come under our umbrella because of the back-end stuff we do. It allows you to not be great at business — but be passionate about it and still be successful.”
One of the most significant benefits Fitness Premier offers franchisees is its emphasis on each local community, setting owners up for success. The brand delivers personalized services while focusing on connection, supporting community initiatives and taking part in local events. By drilling down at the local level, Fitness Premier capitalizes on community engagement and advances its mission to grow sustainably by maintaining core values while embracing cultural expansion.
For 19 years, Fitness Premier has developed a strong system that utilizes data and technology to deliver a winning formula to franchisees. Twenty-four-hour access enabled by tech advances helps guarantee safety while driving repeat business in a flexible, professional setting. Touting strong training while delivering significant back-end support has become a large part of a system designed to work for novice franchisees or entrepreneurial experts alike.
“People know what they’re getting when they walk into a Fitness Premier facility. At our facilities, they expect to be treated and guided a certain way — and to see real results. To deliver that, we have to maintain a high level of expertise, service, and ongoing training and development. We’re not overselling and underdelivering,” King said. “Every year, I say ‘I think we’re good.’ And then next year, I revisit and find something we can grow on. That’s the nature of the beast. We’re constantly refining our operations support, from KPIs and sales accountability to what a great meeting looks like and how to build effective initiatives. It’s deeply ingrained in who we are to provide that high level of training, development and operational support.”
To find out more information on costs to buy this franchise, please visit: https://ownafitnesspremier.com/.
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