Franchise News
Franchise Times: ‘Simple’ Wingstop Opens 1,000th Location
The wing concept defined by its simplicity reached a major milestone.
Franchisee, rapper and entrepreneur Rick Ross, along with his family, opened Wing Stop’s 1,000th location in Atlanta, Georgia. Known for its simplicity, Wing Stop’s success can be attributed to its quality product and focus on technology in regards to online orders. According to Franchise Times, 75 percent of orders from Q3 2016 were takeout.
“I think that’s one of the things that is so great bout the brand, when I tell people I sell chicken wings some things come to mind: it’s all about guys and sports, and beer, but what makes us a category of one and so unique is when I then tell them that 53 percent of our customer base are women,” said CMO Flynn Dekker. “Our No. 1 seller isn’t Original Hot, it’s Lemon Pepper and one of our biggest days of the year is actually Valentine’s Day; that gives people a different perspective.”
Don’t Miss the Next Big Franchise Story
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
