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Franchise Development Website Awards Expert Insights | Keith Gerson

1851 caught up with the president of FranConnect to learn his main takeaways from this year's franchise development site submissions.

As part of the 2019 Franchise Development Website Awards, 1851 Franchise sat down with the issue's judges and other industry experts to discuss notable trends, best practices, how franchise brands are winning at digital marketing and how they expect franchise development sites to continue changing in the future. 

Keith Gerson is the president of FranConnect, a franchise management software solution that services more than 600 brands and 110,000 franchisees, including multi-unit operators and area developers.