Franchisee Spotlight: Rosie Guerra of Mosquito Joe
Franchisee Spotlight: Rosie Guerra of Mosquito Joe

The lifelong Rio Grande Valley resident is opening her franchise the same month as her daughter.

Rio Grande Valley native Rosie Guerra wasn’t looking for a business concept to invest with when she came across Mosquito Joe, but after her daughter purchased a territory with the mosquito prevention and protection franchise, she knew she had to look into it herself.

Now, the mother-daughter team will open their Mosquito Joe businesses a week apart, serving their respective Texas communities.

Trusting her daughter’s business acumen, the retired County Tax Assessor will open the Hidalgo County Mosquito Joe, protecting families yards and homes this mosquito season.

With public awareness surrounding mosquito borne illness at an all-time high, Guerra and her team are excited to provide this much needed service to the community and educate the public on how to protect themselves from yard pests and the diseases they carry.

Tell me about your background:
I was born and raised in the Rio Grande Valley and attended Zapata High School. I went on to receive a BA from Laredo State University and then a Master's in Public Administration from there as well. I was Appointed Chief Appraiser for Zapata County Appraisal District, serving in that role for 22 years before becoming the Elected Tax Assessor/Collector, which I did for 16 years in Hidalgo County. I retired in 2010 and since then have been practicing real estate in the area. I am married to rancher Buddy Guerra, and together have five children and four grandchildren.

How did you hear about Mosquito Joe? What made you want to join the brand as a franchisee?
We’ve always been entrepreneurial and have been involved in the franchise industry through another concept in the past. My daughter, Odyssa (Ody), was looking into franchise concepts to invest with in the Corpus Christi area where she lives and found Mosquito Joe. She thought it was a great business opportunity and a strong concept so she purchased the Corpus Christi territory last year, but was delayed in opening.

I really trust my daughter’s research and business saavy so when she said there were open territories with Mosquito Joe in my area as well, I decided to sign on. We will be running the territories together and opening the same month!

We are excited to get involved with the community through the business and have started hiring. To begin, we will have four technicians on staff, a manager and a secretary and then hire on a bigger team as needed.

Visit the International Franchise Association’s @OurFranchise website for more stories of passionate local franchise owners, employees and their communities.