1851

Rio Grande Valley native Rosie Guerra wasn&rsquo;t looking for a business concept to invest with when she came across <a href="http://mosquitojoefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisee-spotlight-rosie-guerra-of-mosquito-joe-10707" target="_blank" rel="nofollow" target="_blank">Mosquito Joe</a>, but after her daughter purchased a territory with the mosquito prevention and protection franchise, she knew she had to look into it herself.

Now, the mother-daughter team will open their <a href="http://mosquitojoe.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisee-spotlight-rosie-guerra-of-mosquito-joe-10707" target="_blank" rel="nofollow" target="_blank">Mosquito Joe</a> businesses a week apart, serving their respective Texas communities.

Trusting her daughter&rsquo;s business acumen, the retired County Tax Assessor will open the Hidalgo County Mosquito Joe, protecting families yards and homes this mosquito season.

With public awareness surrounding mosquito borne illness at an all-time high, Guerra and her team are excited to provide this much needed service to the community and educate the public on how to protect themselves from yard pests and the diseases they carry.

Tell me about your background: 
I was born and raised in the Rio Grande Valley and attended Zapata High School. I went on to receive a BA from Laredo State University and then a Master&#39;s in Public Administration from there as well. I was Appointed Chief Appraiser for Zapata County Appraisal District, serving in that role for 22 years before becoming the Elected Tax Assessor/Collector, which I did for 16 years in Hidalgo County. I retired in 2010 and since then have been practicing real estate in the area. I am married to rancher Buddy Guerra, and together have five children and four grandchildren.

How did you hear about Mosquito Joe? What made you want to join the brand as a franchisee? 
We&rsquo;ve always been entrepreneurial and have been involved in the franchise industry through another concept in the past. My daughter, Odyssa (Ody), was looking into franchise concepts to invest with in the Corpus Christi area where she lives and found Mosquito Joe. She thought it was a great business opportunity and a strong concept so she purchased the Corpus Christi territory last year, but was delayed in opening.

I really trust my daughter&rsquo;s research and business saavy so when she said there were open territories with Mosquito Joe in my area as well, I decided to sign on. We will be running the territories together and opening the same month!

We are excited to get involved with the community through the business and have started hiring. To begin, we will have four technicians on staff, a manager and a secretary and then hire on a bigger team as needed.

Visit the&nbsp;<a href="https://atourfranchise.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisee-spotlight-rosie-guerra-of-mosquito-joe-10707" target="_blank" rel="nofollow" target="_blank">International Franchise Association&rsquo;s @OurFranchise website</a>&nbsp;for more stories of passionate local franchise owners, employees and their communities.

&nbsp;

Franchisee Spotlight: Rosie Guerra of Mosquito Joe

1851 Franchise

The lifelong Rio Grande Valley resident is opening her franchise the same month as her daughter.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

franchisee-spotlight-rosie-guerra-of-mosquito-joe

Right at Home

Right at Home Franchise - Q3 2025 Momentum - 1851 Franchise

Right at Home Continues Momentum as It Closes Out the Third Quarter and Looks Ahead To Hit Its Annual Signings and Openings Goal by the End of the Year

right-at-home-franchise-q3-2025

DoodyCalls

Why This Former Fitness Pro Turned Dad Found His Perfect Franchise Fit in DoodyCalls

reno-entrepreneur-finds-success-with-doodycalls-franchise

Express Employment Professionals

Shaping the Future of Work: Melissa Davis Leads the Charge in Express Employment Franchising

shaping-the-future-of-work-melissa-davis-leads-the-charge-in-express-employment-franchising

Caring Transitions

The Benefits of Buying an Existing Caring Transitions Territory vs. Starting From Scratch

the-benefits-of-buying-an-existing-caring-transitions-territory-vs-starting-from-scratch

petbar

petbar Franchise - Marc Hildebrand - Nicole Baptiste - San Antonio - 1851 Franchise

Spreading Bark-Side Joy: How Nicole and Marc Bring Trust and Canine Bliss to San Antonio

petbar-franchise-alamo-heights-san-antonio-nicole-baptiste-marc-hildebrand

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Photo of Papa Murphy's Take 'N' Bake Pizza franchisee Lily Wilford

Entrepreneur: This 18-Year-Old Saves Babysitting Money for College — Then Decided to Buy a Business Instead

18-year-old-franchise-owner-lily-wilford

Amazon outage, AWS outage, Amazon AWS logo

The Day the Cloud Stalled: How Amazon's Outage Impacted Franchise Economy

amazon-aws-outage-franchise-impact-travel-dining-failure

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image  of Happinest franchise collection and all their brands that work together. 

The Happinest Advantage: A Marketing Partner Invested in Your Bottom Line

happinest-franchise-marketing-strategy

Coffee & analytics image with photo of Nick Powills

Athletes And Franchising: Why the Connection Runs Deep

athletes-in-franchising

The Shift From Founder to Franchisor: Building a Team, Culture and System That Scale

the-shift-from-founder-to-franchisor-building-a-team-culture-and-system-that-scale

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

graphic image of an 1851 franchisee spotlight brayden and johnny steven of teriyaki madness

Father-and-Daughter Team Bring Teriyaki Madness to Wichita, Kansas, With Big Expansion Plans

johnny-brayden-steven-teriyaki-madness-wichita

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

The Panos Family’s Role in Preserving Mellow Mushroom’s Character — and Expanding in Atlanta

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

Franchisee Spotlight: Rosie Guerra of Mosquito Joe

MORE STORIES LIKE THIS