Franchising in the Spa Industry During COVID-19

Hand & Stone Massage and Facial Spa started to temporarily close its doors in March due to the coronavirus pandemic. To help support franchisees during this unprecedented time, Hand & Stone offered a promotion where members that did not cancel their memberships during the crisis would receive a free massage or facial when the doors reopened.

That isn’t the only way in which Hand & Stone is supporting franchisees, employees and members during COVID-19. CEO of Hand & Stone, Todd Leff, spoke with Franchise Times about the three objectives he has during the pandemic to help all those involved with the 450-plus unit system: preserving liquidity for franchisees, protecting and motivating employees and preparing to reopen the system.

“I’ve always said franchising benefits from a mild recession,” Leff said. “We’re going to see a whole new group of people looking for opportunities because they’re no longer employed…so once we start emerging from this, conditions will be in place for franchises to grow.”

To read the full story, click here.