1851

<a href="https://au.linkedin.com/in/tim-butters-1068b5123?utm_source=1851franchise.com&utm_medium=article&utm_campaign=frandev-players-tim-butters-co-founder-and-director-of-city-cave-2715009" target="_blank" rel="nofollow">Tim Butters</a> got his start in franchising in 2016 when he and <a href="https://1851franchise.com/young-ones-to-watch-jeremy-hassell-ceo-and-founder-of-city-cave-2714456">Jeremy Hassell</a> launched <a href="https://www.citycave.com.au/franchise-opportunity?utm_source=1851franchise.com&utm_medium=article&utm_campaign=frandev-players-tim-butters-co-founder-and-director-of-city-cave-2715009" target="_blank" rel="nofollow">City Cave</a>, an innovative wellness brand that offers its members the chance to feel their best through float therapy, massage and infrared sauna.&nbsp;Driven by hard work and a genuine passion for the brand, Butters has helped City Cave grow to 13 locations across Australia. Now, he has plans to take the brand international, starting with three locations in New Zealand and eventually Coral Gables, Florida. 1851 Franchise caught up with Butters to discuss the key components of growing a franchise and how City Cave has positioned itself to be an industry leader in health and wellness.<h4>1851 Franchise: Tell me about City Cave and its founding.</h4>Tim Butters: City Cave is a health and wellness brand. We focus on three core categories: floatation, infrared and massage. We offer memberships for all three. That helps us to hold people accountable for taking time away from stress and work to be able to focus on themselves. We’ve been open and operating for four years and franchising for two.&nbsp;<h4>1851: How did you get into franchising?</h4>Butters: I had no previous experience before getting into it with City Cave. We started strong in 2016 and worked intense hours in the business to get it up and running in a year. Then, we moved to a second location and had a really intensive hiring process. We found it difficult to maintain passion, culture and drive with just managers. That’s when we decided to go down the route to selling the first franchise to one of our customers who was super passionate about the brand. She was a no brainer to partner with, and she had proper experience in the industry. The relationship worked really well and we moved forward and started marketing the franchise.&nbsp;<h4>1851: Are there any keys to consistent franchise growth?</h4>Butters: Setting up any business, you have to have core values to lean on when it comes to any crossroads you may face — we have four. Communication: I can’t stress that one enough, you have to make sure it’s a two way street. Empathy: You have to care about the other person and there’s no room for hierarchy. Abundance: There needs to be a want for lots of love and financial freedom, we don’t like the scarcity mindset. And balance: You want to work hard and play hard. We want out franchises to have a great life as well.&nbsp;<h4>1851: What are the biggest hurdles to successful franchise growth right now?</h4>Butters: For us in Australia, business finance is really tough for incoming franchisees. They need cash and equity behind them before they can get financing. With COVID, it's been harder. We were closed for eight weeks, but now we people have been flooding back to our centers. We’re offering preventative health care. From a customer's perspective, it’s great, but for lenders, not so much. Also, finding the perfect location is a tough hurdle to conquer. We don’t let a franchisee take a location we wouldn’t take ourselves. Try to find that perfect size has been a little difficult, but after the lockdowns it has opened that opportunity a little bit more.&nbsp;My advice for anyone is, before you narrow it down, fall in love with the franchise industry as a whole at first. There are amazing resources. It’s created so much wealth and opportunity for everyday people.&nbsp;<h4>1851: How did the COVID crisis affect franchise growth opportunities?</h4>Butters: When the announcement came across, we came together as a community. We had 13 locations open and 19 in the process of opening. To be honest, we pulled together as a team over Zoom and leaned on our core values. We put on our thinking caps and worked on a project we weren’t planning to roll out this year. We took all of our training collateral to make an online platform. We created 80% of that program and now we’ve started the year with our learning management program live. From a learning and development perspective, we’ve gained a whole year. For us it’s proved to be not so bad.&nbsp;<h4>1851: Are there any common mistakes you see franchisors making when trying to grow?</h4>Butters: A real common one I see is people going in undercapitalized — it’s a common business trend. We put a lot of effort into financially qualifying our franchisees. The same thing goes for new franchisors. They have the mindset of someone paying for them for their idea, they think of it as a cash cow. It’s not. You need strong financial support. You will not sell a franchise in the early stages of a brand without all the tools and resources you need to be successful.&nbsp;<h4>1851: What are your biggest goals/plans for 2021?</h4>Butters: We’re very goal oriented. We’ve got some audacious goals. We want to have 30 more sites sold in Australia, and we’re moving into international franchising in New Zealand with three more locations there. One really exciting announcement is that we’re in discussions with someone looking to open a franchise in Coral Gables, Florida. He loves our brand and has known us since we started. We want to have proof of concept before we franchise in the U.S., but we’re really excited about it. By the end of 2021, we would love to have a City Cave open in the states.

FranDev Players: Tim Butters, Co-Founder and Director of City Cave

1851 Franchise

Before co-founding City Cave, Butters was a franchising novice. Now he’s helping to grow the brand across the globe.

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Layne's Chicken Fingers

Photo of Layne's chicken fingers & fries basket

Layne’s Chicken Fingers Ranked No. 366 on Entrepreneur’s 47th Annual Franchise 500

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Right at Home

Right at Home Finishes 2025 Strong, Launches New Tech and Sets Sights on 2026 Franchise Growth

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Pigtails & Crewcuts

Pigtails & Crewcuts, kids haircuts, kids hair salon

 A Year of Expansion, Heart and Momentum: Pigtails & Crewcuts Looks Ahead to an Even Brighter 2026

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Right at Home - Toledo Free Press Agg - 1851 Franchise

Toledo Free Press: Beneath the Surface — The Veteran Behind Right at Home

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Pool Scouts

Fort Worth Inc.: John Oldham Opens Pool Scouts Business in South Fort Worth Area

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1851 Agg - Jersey Mike's Franchise Growth Plan - 1851 Franchise

Jersey Mike’s Turns the Page With a Faster Franchise Growth Plan

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2026 Franchise 500 design with Jersey Mike's, Dunkin', Taco Bell, Ace Hardware, and Kumon

The 2026 Franchise 500: New Rankings and Market Shifts

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Design with chart in background and "HELP WANTED" sign in forefront

Recent Data Reveals Cooling Labor Market, Further Fuels Franchise Growth Opportunities

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McDonald’s Faces Lawsuit Alleging McRib Contains No Actual Rib Meat

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Hardee's Franchise - ARC Burger Lawsuit - 1851 Franchise

Hardee’s Lawsuit Targets Franchisee as 77 Restaurants Prepare to Shut Down

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Getting noticed has become more challenging. There are more channels to manage, more competition for attention and franchise candidates are spending more time researching before making a decision. We sat down with&nbsp;<a href="https://www.linkedin.com/in/juliemaw1/">Julie Maw</a>, Vice President at&nbsp;<a href="https://hellomainland.com/">Mainland</a>, to capture her top 10 trends brands need to get laser-focused on as we enter 2026.At&nbsp;<a href="https://1851franchise.com/mainland/info">Mainland</a>, Maw partners with franchise organizations to guide growth and transformation, blending PR, marketing and digital content into campaigns that build visibility, trust and long-term impact. With more than 15 years of experience across marketing, media and technology, Maw has spent her career helping brands grow by turning big ideas into practical, executable strategies.“When applied consistently, PR builds&nbsp;credibility and trust at scale —&nbsp; the kind of confidence franchise candidates need before they ever enter the sales funnel,” Maw said. “The return shows up in higher-quality leads, shorter sales cycles, and stronger close rates, not just headline volume.”Here are the trends Maw believes brands must engage with in 2026 to truly get noticed.<h2>1. AI-Powered Storytelling That Enhances, Not Replaces</h2>While AI is being used more widely, Maw says it should support people’s work, not replace it. At Mainland, and according to Maw, AI is a tool to improve storytelling rather than automate it.“AI is changing the landscape for all of us, whatever role or function we’re playing,” Maw said. “But it’s really about using it to enhance and help us polish the stories we’re working to tell, not to replace them.”From identifying news angles to analyzing performance data and personalizing outreach at scale, AI allows brands to work faster and more intelligently. Still, strategy remains human-led.“AI supports our strategy. It doesn’t replace it,” Maw said. “It's the teams who use AI strategically that will replace those that don't.”<h2>2. Franchisee-Led PR Is Becoming Non-Negotiable</h2>Earned media is putting less weight on corporate talking points and more focus on real operators and their experiences. Reporters want to hear from people who are actually running the business.“More and more, they care about real franchisees — real operators — not just what they perceive as corporate talking points,” Maw said.At Mainland, this reinforces a core belief: brands don’t sell brands, people do. Franchisee success stories, multi-unit growth journeys, career switch narratives and community impact consistently outperform brand-centric announcements.“The most powerful PR asset in franchising is the franchisee, not the brand,” Maw said. “And that's really something we champion here.”<h2>3. Authority Matters More Than Awareness</h2>It matters more that a brand is trusted than widely seen. While visibility matters, Maw says brands perform better when they focus on substance instead of volume.“There’s a misperception that we need a high volume of media placements,” she said. “But what we’re really seeing work are powerful stories that offer real insight.”Thought leadership, trend forecasting, and data-backed perspectives help brands become trusted category voices.“Being seen everywhere matters less than being trusted somewhere,” Maw said.<h2>4. Data Is Now a Media Hook</h2>Editors are asking brands to back up their stories with data. When brands can share numbers tied to growth, technology or customer behavior, it strengthens the story.“One of the things reporters will ask us before they even book an interview is, ‘Can they bring the data?’” Maw said.When brands can share the right data, such as AUVs, growth patterns and performance trends, it gives reporters what they need to build stronger stories and shows confidence in the business.“Brands that can package their data into insights and forecasts earn repeat media attention,” she said.<h2>5. Category-Level Storytelling Outperforms Brand-Only News</h2>Media outlets care about what’s happening across industries, not just which brand opened a new location. Maw encourages brands to zoom out. “The fastest way to get noticed is to talk about what’s happening beyond your own brand,” she said.Talking about industry-wide issues like labor, real estate and technology helps brands come across as informed rather than self-promotional.“Reporters get burned out sometimes from talking to a brand that’s just about pushing its own ad,” Maw said.&nbsp;<h2>6. Founder and Executive Visibility Is Central</h2>Human leadership stories are cutting through the noise, especially in long-form formats like podcasts and interviews.“What we're seeing is founders and executives who can get personal, share their stories, share their journeys, share the lessons they've learned, the pivots or growth challenges, that really speaks to potential franchisee candidates because it humanizes the brand,” said Maw.&nbsp;Speaking naturally tends to work better than sounding scripted.“Media doesn’t want perfection,” she said. “They want perspective and they want to make sure that these founders, these executives can bring that to the table.”<h2>7. High-Quality Announcements Perform Better</h2>Earning strong media placements starts with understanding what reporters are actually looking for. According to Maw, journalists are focused on stories that offer substance, relevance and clear news value — not a steady stream of updates.“When brands focus on fewer, more meaningful announcements, those stories are easier for reporters to say yes to,” said Maw. “It’s about bringing them something that’s timely, credible and worth their audience’s attention.”Milestones that signal real momentum, insights tied to broader industry trends and stories with clear impact are far more likely to break through than routine updates.<h2>8. PR and Franchise Sales Must Be Aligned</h2>Earned media works best when it’s tied directly to development goals. PR needs to align closely with how brands are growing.“Media coverage should reinforce the franchisee value proposition,” Maw said. “Stories should align with the ideal candidate profile.”While PR may not offer the same immediate metrics as paid ads, it plays a critical role in pipeline development.&nbsp;<h2>9. Regional and Local PR Fuels the Buzz Factory</h2>National credibility helps, but local and regional coverage is usually what drives action. Maw says this lines up with what Mainland hears directly from franchisees. After interviewing hundreds of owners each year, the team sees the same pattern over and over: most prospects spend about 6.4 months researching a brand before they ever fill out a form. That timeline shows up across industries and reinforces the need to stay visible while people are still deciding.“Our goal is to activate the buzz factory and be everywhere they’re spending their time,” she said. “While national credibility gets attention, local relevance drives the action. Potential candidates are seeing themselves in franchisee stories and looking to real franchisees as key validators, building their confidence in the model, potential for success and taking that next step.”<h2>10. Consistency Beats Virality</h2>Rather than chasing viral hits, earned media works best when it’s built steadily over time.“PR is a marathon; it's not just a flash-in-the-pan moment,” Maw said. “I think all of our clients are hoping for that big spot on Fox Business, CNN — which we deliver and can carry impact. But really, it's about creating a consistent strategic conversation nationally, regionally and locally.”Long-term relationships with reporters, consistent storytelling and strategic cadence build trust over time.<h2>What This Means for Brands in 2026</h2>When it comes to where brands should focus in 2026, Maw points to earned media as a key part of the mix, especially when it’s built around real people and aligned with other marketing efforts.“Brands that show up consistently earn editor trust, which increases the likelihood of the brand being brought in for thought leadership and subject-matter expert stories,” Maw said. “What we have seen is that you can nurture those relationships over time with the media. They are more likely to pick up the phone and call us or call our clients for another big story that they're breaking.”&nbsp;Taken together, these trends show that brands that lead with real people, credible insights and consistent earned media will be the ones that cut through the noise and earn trust in 2026.For more information on Mainland, please visit&nbsp;<a href="https://hellomainland.com/?utm_source=1851franchise.com&amp;utm_medium=article&amp;utm_campaign=mainland-secures-nearly-10-million-in-media-value-for-franchise-clients-in-early-2025-2728648">https://hellomainland.com/.</a>

image of the top ten PR trends in 2026 mainland PR media trends

Top 10 PR Trends Brands Need to Hop On in 2026 to Start Getting Noticed

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At <a href="www.1851francamp.com">FranCamp</a> this year, we ran through a live survey – with a focus on gaining unrestricted answers to key questions, including:<ul><li>What is the #1 thing missing for explosive franchise growth?</li><li>What is the #1 thing you can do that costs nothing to drive growth?</li><li>What is the #1 thing you will spend money on to drive growth?</li><li>What is the value of one franchisee to your system?</li><li>What is your primary growth goal for 2026?</li></ul>All responses were captured live, categorized, and reviewed – thus, giving us true active insights – across brands ranging from 1 to hundreds of locations. These weren’t meant to be thoughtful responses, they were meant for high pressure reactions.Join me on Franchising Coffee &amp; Analytics at 2 p.m. CST on January 16 (<a href="https://streamyard.com/watch/neAaYGJuWWbp">REGISTER HERE</a>). And don’t forget to register for the next <a href="1851francamp.com">FranCamp</a>— real peer-to-peer franchise growth consulting and planning. (Next stop: New Jersey in June).During FranCamp, franchisors put real growth priorities, constraints, and budget decisions on the table. Those inputs reflect where brands are focused heading into 2026.<h2>QUESTION 1 | What is the #1 thing missing for explosive franchise growth?</h2>Quantitative Response DistributionLead flow / better leads / pipeline — ~35–40% Sales process / systems / conversion — ~20–25% Brand story / positioning / awareness — ~15–20% Validation / franchisee proof — ~10–15% Leadership focus / time / internal capacity — ~5–10%<h4>What are the insights?</h4>FranCampers primarily identified growth outputs (leads, pipeline, deals), not the inputs that drive those results.Most responses did not specify:<ul><li>Which lead sources actually convert</li><li>Where momentum breaks inside the sales process</li><li>What story differentiates the brand in a buying decision</li><li>The result is effort applied after the system instead of inside it.</li></ul>To improve this, there is a need for:<ul><li>Source-level lead clarity</li><li>Funnel diagnostics tied to real conversion data</li><li>Sales-ready storytelling and validation assets</li></ul>From a franchise development standpoint, “more leads” usually masks:<ul><li>Unclear franchisee targeting</li><li>Weak differentiation in a crowded market</li><li>Sales assets that inform but do not convert</li><li>Development momentum improves when:</li><li>One primary channel is owned</li><li>One story is consistently deployed</li><li>One conversion metric is tracked weekly</li></ul><h2>QUESTION 2 | What is the #1 thing you can do that costs nothing?</h2>Quantitative Response DistributionNetworking / relationships — ~30% Founder-led visibility (LinkedIn, content) — ~25% Outreach to existing contacts / franchisees — ~20% Storytelling / culture / community — ~15% Focus, discipline, consistency — ~10%<h4>What are the insights?</h4><ul><li>Brands are not seeing the opportunity within the four walls. The building, the van, the person are billboards.</li><li>Franchisees selling the franchise (referrals) are not as high of a priority as they should be.</li><li>Internal databases are not being leveraged.</li></ul><h2>QUESTION 3 | What is the #1 thing you will spend money on to drive growth?</h2>Quantitative Response DistributionPaid advertising — ~30% Website / SEO / AI visibility — ~25% Content / media — ~20% Sales training / development support — ~15% Other tools / vendors — ~10%<h4>What are the insights?</h4>Budgets are being aimed toward growth — but often ahead of readiness.Spend is increasing before:<ul><li>Positioning is clear</li><li>Sales assets exist</li><li>Validation confidence is established</li></ul>Effective spend follows structure.High-leverage brands:<ul><li>Build conversion assets first</li><li>Test before scaling</li><li>Review spend against pipeline quality, not just volume</li></ul>Momentum now depends on:<ul><li>What gets built</li><li>What gets measured</li><li>What gets reinforced</li><li>Execution discipline, legal alignment, and development focus are what turn insight into sustained growth.</li></ul><h2>QUESTION 4 | What is the value of one franchisee to your system?</h2>Responses clustered into three broad categories:<ul><li>Upfront-focused (initial franchise fee only)</li><li>Partial lifetime value estimates (initial fee + short-term royalties)</li><li>Unclear / not calculated</li></ul>While confidence varied, industry-consistent ranges discussed included:Initial franchise fee: $25,000 – $60,000 Annual royalty contribution (mature unit): $30,000 – $60,000+ 3-year franchisee value (conservative): $75,000 – $150,000 5-year franchisee value (typical healthy system): $150,000 – $300,000+ 10-year value (stable, retained units): $300,000 – $600,000+<h4>What are the insights?</h4>The most important signal was not the number, but the lack of one. And without a clear economic anchor:<ul><li>FAC (Franchisee Acquisition Cost) decisions become guesswork</li><li>Growth pacing lacks discipline</li><li>Confidence in sales conversations erodes</li></ul>Franchisors need a defined franchisee lifetime value modelFranchisor should have franchisee growth (more locations) assumptionsThus, economic benchmarks tied to growth spend<h2>QUESTION 5 | What is your primary growth goal for 2026?</h2>Responses clustered into four goal types:<ul><li>Unit-based goals (most common): add X units, double system</li><li>Revenue-oriented goals: franchise fee or royalty growth</li><li>System-stability goals: validation, conversion, readiness</li><li>Mixed / unclear goals</li></ul><h4>What are the insights?</h4>Nearly all participants had ambitious growth goals.Very few articulated what the system would need to support those goals with common gaps including:<ul><li>Sales capacity assumptions</li><li>Support and onboarding scalability</li><li>Leadership bandwidth</li></ul>High-performing brands evaluate growth goals by asking:<ul><li>What breaks if we hit this goal early?</li><li>Where does capacity max out first?</li><li>What must be built before accelerating?</li></ul>Want more? Deeper insights will be shared.

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5 Key Franchise Growth Survey Questions Answered At FranCamp Miami

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The casual "tire-kicker" buyer has largely exited the funnel. Now, franchisors are looking at leaner, more urgent and financially sophisticated candidates — a clear shift from just a few years ago. For development teams, the challenge is no longer generating volume; it’s recognizing that the people in front of them aren’t buying a dream. They’re making a strategic investment.Development teams still hunting for the wide-eyed dreamer will be let down in 2026. These prospective franchisees do still exist, but the calculated investor is much more common. These people, in most cases, aren’t looking for a hobby, and franchisors must recognize this change and act accordingly.<a href="https://www.linkedin.com/in/jerry-defeo-cfe-46244a27">Jerry DeFeo</a>, vice president of franchise operations at&nbsp;<a href="https://honeybakedfranchise.com/">Honey Baked Ham</a>, says the new dynamic is defined by a distinct move toward asset diversification.“Over the past year, we've seen a noticeable shift toward more experienced, more intentional franchise buyers,” DeFeo said. “One of the most significant trends is an investment shift into the franchise industry — more people who previously invested in the stock market or real estate are now investing in businesses as part of their diversified portfolios. This represents a fundamental change in how investors view franchise ownership.”<figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=vlfduHqGy7I"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DvlfduHqGy7I" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure><h2>The Four Personas You Will Meet in 2026</h2>To sell franchises this year, you must have a clear vision of who you’ll be interacting with, and you have to adjust accordingly. A cookie-cutter approach to each interaction won’t work. The 2026 buyer pool, while consistently moving toward the sophisticated investor, still has segments defined by specific, urgent pain points.According to DeFeo, the modern candidate pool is populated by four primary personas, each requiring a tailored narrative:<ul><li>The Diversifying Operator: These are multi-unit operators who are already in the game and looking to diversify into simpler, higher-margin concepts or to grow with brands that offer strong growth potential in their markets.</li><li>The Urgent Corporate Refugee: These are professionals exiting traditional career paths. DeFeo says that many were previously "window shoppers" but are now “moving with real urgency due to job market volatility.”</li><li>The Family Partnership: Husband-and-wife teams or family units seeking lifestyle flexibility and predictable hours.</li><li>The Second-Generation Builder: Entrepreneurs who grew up around franchising and are now stepping into ownership themselves, bringing a lifetime of implicit knowledge to the table.</li></ul><figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=mmst5KNVEx8"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dmmst5KNVEx8" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure><h2>Selling Security in the Age of AI</h2>The motivation for ownership has evolved from "freedom" to "security."In the past, franchise marketing hooked candidates on the idea of being their own boss. In 2026, the pitch must address the fragility of traditional employment. With the rise of&nbsp;<a href="https://1851franchise.com/ai-unemployment-impact-white-collar-job-loss-2729492#stories">artificial intelligence</a> and corporate restructuring, the "safe corporate job" is no longer the baseline for security.“We're witnessing a fundamental shift in how Americans view income security,” DeFeo said. “Traditionally, most Americans viewed employment as the most secure form of income. However, with AI and other circumstances beyond their control beginning to affect jobs, people are increasingly looking to entrepreneurship as a more secure income source.”For franchisors, this means your value proposition must address the elephant in the room. You’re selling a business opportunity, yes, but you’re also selling safety. Stability.“Economic uncertainty and corporate layoffs have led many professionals to rethink long-term career stability,” DeFeo said. “Franchising offers a proven model with more control over one's economic future.”<h2>Resonance: Operational Simplicity and Heritage</h2>The buyer has changed, and the presentation has to change with them. In a high-interest environment, "sexy" and trendy concepts are viewed as high-risk liabilities. The 2026 buyer is looking for substance.They want boring, predictable revenue. They want concepts that have survived recessions before. Of course, the occasional buyer will still seek a more innovative concept, but they’re becoming the exception, not the rule.“Our brand's history and proven longevity resonate most strongly with buyers,” DeFeo said. “HoneyBaked Ham is synonymous with family holiday celebrations — we're part of their traditions year after year. This emotional connection and established presence sets us apart from newer, trendier concepts that may come and go.”Beyond history, the modern buyer — and especially the multi-unit operator — is looking for something straightforward and scalable.“Operational simplicity: Buyers are prioritizing concepts with streamlined systems, reasonable labor requirements and predictable daily operations,” DeFeo said. “Models that don't require extensive back-of-house buildouts or complex processes are especially attractive.”To take it a step further, these buyers understand the danger of relying on a single revenue stream. They are looking for brands that can perform across multiple channels or markets to ensure they’re not relying on a single revenue stream to succeed.<h2>Separating the Browser From the Buyer</h2>With a more sophisticated buyer comes a more sophisticated vetting process. Separating the window shoppers from the true portfolio builders will help franchise development teams save time and make the most of their development dollars. But how?The answer lies in consistency. The serious 2026 buyer treats the due diligence process like a structured research phase, not a hot-and-cold cycle where interest ebbs and flows.“The key indicator is consistent engagement from the beginning,” DeFeo said. “Serious candidates follow the process methodically with steady interest — no dips, starts or stops. They're the ones we don't have to chase. In contrast, browsers tend to be sporadic and inconsistent throughout the process.”Serious buyers also show their hand early, even if it’s subtle at first. They are financially transparent, they ask operational questions about things like real estate and staffing, not just “How much will I make?”, and they actively seek out existing franchisees for validation.Ultimately, success in 2026 comes down to meeting these candidates at their level of sophistication. The prospective franchisee is no longer just buying a job; they are scrutinizing a business partner. By recognizing the specific persona across the table and respecting their need for security and operational clarity, development teams can stop chasing ghosts and start building a pipeline of qualified, ready-to-sign operators.To align your development strategy with this new class of buyer, start with these actionable steps:<h2>Key Takeaways and To-Dos for Development Teams</h2><ul><li>Audit your "Stability" messaging: Review your franchise development website and brochures. If you are still selling dreams, pivot immediately to "security." Highlight how your model protects against economic volatility and acts as a diversified asset class.</li><li>Filter for engagement, not just capital: Stop chasing candidates who go dark. “Prioritize candidates who demonstrate clear reasoning for ownership, not just curiosity,” DeFeo said. Implement structured qualification checkpoints; if they miss a checkpoint without a valid reason, move them to a nurture campaign.</li><li>Don't abandon "Legacy" channels: While digital marketing is essential, do not count out traditional media. DeFeo says that print advertising and word-of-mouth have been powerful sources for finding quality buyers.</li><li>Showcase operational simplicity: Create "day in the life" content that proves your model is manageable. Buyers aren’t looking for lifelong 16-hour days — no matter how much financial security that would offer. Show them streamlined systems, reasonable labor models and simplified back-of-house operations to reduce their perceived effort-to-return ratio.</li><li>Lead with Multi-Channel Revenue: If your concept offers catering, retail or B2B revenue streams, put that front and center. The 2026 buyer wants to know that if one revenue channel dips, there are others to hold up the P&amp;L.</li></ul>For more information on buyer personas and the ideal franchisee, check out these related stories on 1851 Franchise:<ul><li><a href="https://1851franchise.com/how-to-attract-the-right-franchisees-2728985#stories">How to Attract the Right Franchisees: Selling Your Franchise Opportunities Effectively</a></li><li><a href="https://1851franchise.com/franchise-lead-generation-how-to-find-your-ideal-franchisee-candidates-2724868#stories">Franchise Lead Generation: How to Find Your Ideal Franchisee Candidates</a></li><li><a href="https://1851franchise.com/how-to-boost-your-business-with-targeted-local-marketing-strategies-2722500#stories">How to Boost Your Business with Targeted Local Marketing Strategies</a></li></ul>

How to Sell Franchises in 2026 — Franchise Buyer Personas: Who’s In-Market Now?

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With more franchise buyers completing the majority of their research before inquiring with the franchisor, the franchise development website is more important than ever. It has evolved from a digital brochure into a conversion engine. Prospective buyers are now doing the heavy lifting in the shadows, and by the time they arrive at the site, they’re ready for immediate validation. If the user experience doesn’t meet expectations or the information they want is gated, they’ll bounce.<figure class="media"><div data-oembed-url="https://www.youtube.com/live/2K8kbYZRHlg?si=KkO8pDXMMU5e1lsk"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.youtube.com%2Flive%2F2K8kbYZRHlg%3Fsi%3DKkO8pDXMMU5e1lsk" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure>Having the proper pages and data points on a site sets the baseline for successful conversions. These are the top pages to be sure to include on your franchise development site for successful sales.<h2>The "Explainer" Page: Video-First Education</h2>Static text cannot always adequately explain an operating model. Buyers today want a truthful, straightforward education, and video content provides just that. While the overarching approach is universal, the specific details must be tailored to each individual franchise model.&nbsp;For example,&nbsp;<a href="https://www.linkedin.com/in/cmsherwood">Craig Sherwood</a>, senior vice president of development for&nbsp;<a href="https://thejointfranchise.com/">The Joint Chiropractic</a>, explained that, for The Joint, this means addressing the primary barrier to entry for most owners: the idea that a franchisee must be a doctor.“For us at The Joint Chiropractic, the page that generates the longest visit duration (nearly three minutes) is a video of common questions asked to our chief chiropractor, Dr. Steve Knauf,” Sherwood said. “Given the uniqueness of our business model, candidates want to understand how they can own and operate a medical business without being a doctor. Dr. Steve walks candidates through the process and how we support them in finding a Doctor of Chiropractic in their area.”By offering a direct explanation from leadership, you answer heavy operational questions and push uncertain candidates to schedule the first call.<h2>The Financial Transparency Page</h2>Candidates today are risk-averse and scrutinize every dollar. Telling them where those dollars will go up-front, and maybe even offering return-on-investment representations, can help build trust and interest. Franchisors have to prove their value propositions with hard data, and analytics prove it.“The most visited page is the initial investment/start-up cost,” Sherwood said. “This is not a surprise, as this question is almost always the first a candidate will ask during the initial phone call. It is critical for a brand to be transparent with not just the initial investment information, but the royalties and fees associated with becoming a franchisee.”Rather than hiding costs behind an inquiry form, franchisors should lay them out clearly. This builds trust with potential candidates, and it allows them to self-qualify, ensuring that, when they do inquire, they are educated and ready to discuss higher-level strategy, not basic investment questions.<h2>The Interactive Growth Map</h2>Once a candidate is aligned with the operational model and has verified they can meet the initial investment requirements, they’ll naturally want to know where exactly the brand is growing. Static lists of growth markets or color-coded maps highlighting “available states” are outdated and do not help candidates visualize the whitespace in a meaningful way.“The next busiest page is available territories and growth markets,” Sherwood said. “With so much population movement going on in the US right now (i.e., growth in Florida, Texas, to name just two), it is critical to have an interactive map that allows a candidate to see where the opportunities for growth exist. And not just from a state standpoint, but providing specifics about cities within that state.”This functionality directly supports the buyer’s research process and turns what could be a passive observer into an engaged prospect.<h2>Validated Testimonials: Relatability over Praise</h2>Generic praise from franchisees doesn’t move the needle. Buyers want to see themselves in existing owners to answer the question: "Can someone like me succeed here?"&nbsp;Franchisors must have validation pages, but the existence of the page isn’t enough.“When we ask our franchisees for either a testimonial or to speak with a candidate, we want them to, one, share their background and, two, be very specific about their experience with our brand,” Sherwood said. “Sharing their background and experience is so important for candidates to understand in order to establish a common background. Candidates usually find that our franchisees have very similar backgrounds and starting points to them.”Critically, Sherwood suggests embracing the challenges alongside the advantages, offering specific details about all aspects of operating the business.“As far as being specific, we want candidates to understand the pros and cons of the franchise experience with The Joint. This makes sure that there aren’t any misconceptions from the get-go,” he said.<h2>The AI-Proof Content Strategy</h2>The crucial pages of a franchise development site benefit the franchisees browsing them, but they also inform the artificial intelligence tools that will aggregate the information for their own users.As such, a significant shift for 2026 is how candidates find information off your website. With the rise of AI search tools, your website acts as the source of truth for aggregators, and inconsistent data leads to AI flubs that confuse or misinform your candidates.“In the new age of AI, a growing amount of brand information is displayed outside of the brand website (i.e., ChatGPT, Co-Pilot),” Sherwood said. “To improve the quality of information displayed on those sources, it is important to have consistent information across all channels — website, podcasts, blogs, LinkedIn posts — as AI aggregates all of that information. The consistency of the message will help optimize that information for a candidate.”<h2>Key Takeaways and To-Dos for Development Teams</h2><ul><li>Audit your "Explainer" assets: Don't rely on text alone to explain complex operational models or answer key questions. Take advantage of video Q&amp;As and other short-form content to accurately convey the details of the opportunity.</li><li>Publish your financials: Display the full estimated investment range and ongoing royalties. Transparency drives trust and growth.</li><li>Map the opportunity: Add an interactive map that allows candidates to better visualize available markets and growth potential near them.</li><li>Feed the AI: Ensure key data points are consistent across all channels so AI search tools report accurately.</li></ul>For more information on high-performing franchise websites, check out these related stories on 1851 Franchise:<ul><li><a href="https://1851franchise.com/how-to-build-franchise-development-websites-that-convert-2727933#stories">How To Build Franchise Development Websites That Convert</a></li><li><a href="https://1851franchise.com/the-ultimate-guide-to-franchising-your-business-phase-3-marketing-and-sales-lead-generation-2730602#stories">The Ultimate Guide to Franchising Your Business — Phase 3: Marketing and Sales – Lead Generation</a></li></ul>

How to Sell Franchises in 2026 — Franchise Development Websites: Must-Have Pages for Conversions

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Many people see their pets as part of the family. With that mindset becoming the norm, services like day care and quality boarding are no longer seen as extras, but as an important part of giving pets a happy, healthy life. This shift, coupled with a rising “do it for me” mentality and increased need for care due to return-to-office mandates, positions daycare and boarding concepts very favorably.For entrepreneurs looking to break into the industry and cater to growing demand, these 15 boarding and daycare franchises are great opportunities for 2026:<h2><a href="https://1851franchise.com/franchise-deep-dive-happy-cat-hotel-franchise-costs-fees-profit-and-data-2722849">Happy Cat Hotel &amp; Spa</a></h2><ul><li><a href="https://happycatfranchising.com/">Franchise Website&nbsp;</a></li><li><a href="https://1851franchise.com/growth-club/happy-cat-hotel-franchise-costs">Growth Club</a></li><li>Investment Range: $398,000 - $878,000</li><li>Unit Count:&nbsp;12</li></ul>Happy Cat Hotel &amp; Spa carves out a unique and underserved niche in the pet care market by focusing specifically on cats. With a boutique model that provides a quiet, dog-free environment, the brand appeals to discerning cat owners. And, with themed suites, grooming services and a retail component, franchisees can capture multiple streams of revenue.<h2><a href="https://1851franchise.com/franchise-deep-dive-the-dog-stop-franchise-costs-fees-profit-and-data-2723230">The Dog Stop</a></h2><ul><li><a href="https://thedogstop.com/franchise-opportunities/">Franchise Website&nbsp;</a></li><li><a href="https://1851franchise.com/growth-club/dog-stop-franchise">Growth Club</a></li><li>Investment Range: $553,500 - $1,112,800</li><li>Unit Count: 35+</li></ul>The Dog Stop operates an all-in-one model that provides day care, boarding, grooming and training services. With a focus on safety and highly trained staff, the franchise appeals to pet parents with high standards and can be run as a semi-absentee model with the right people in place.<h2><a href="https://1851franchise.com/franchise-deep-dive-dogtopias-franchise-costs-fees-profit-and-data-2721549">Dogtopia</a></h2><ul><li><a href="https://www.dogtopia.com/franchising-us/">Franchise Website&nbsp;</a></li><li>Investment Range:&nbsp;$543,095 - $1,399,180</li><li>Unit Count:&nbsp;285+&nbsp;</li></ul>Dogtopia is a premium franchise focused on dog day care. The brand has a membership model that encourages recurring visits, creating a stable and predictable revenue stream for franchisees.&nbsp;&nbsp;<h2><a href="https://1851franchise.com/franchise-deep-dive-central-bark-usa-franchise-costs-fees-profit-and-data-2725648">Central Bark</a></h2><ul><li><a href="https://centralbarkfranchising.com/">Franchise Website&nbsp;</a></li><li>Investment Range:&nbsp;$569,200 - $1,394,250</li><li>Unit Count:&nbsp;40+&nbsp;&nbsp;</li></ul>Central Bark leverages a science-backed, “whole dog care” approach. While its primary offering is doggy day care, it focuses on enrichment through play, learning and socialization, and it also gives dogs an ample chance to rest. The brand’s weekly attendance policy keeps dogs acclimated and provides predictable revenue for franchisees.<h2><a href="https://1851franchise.com/franchise-deep-dive-dogdrop-franchise-costs-fees-profit-and-data-2724575">Dogdrop</a></h2><ul><li><a href="https://www.dogdrop.co/franchise">Franchise Website&nbsp;</a></li><li>Investment Range:&nbsp;$360,800 - $650,160</li><li>Unit Count:&nbsp;4&nbsp;&nbsp;</li></ul>Dogdrop is a modern, tech-forward brand that focuses on convenient pet care for busy pet owners, often in high-traffic neighborhoods. A smaller footprint lowers the initial investment and, by focusing exclusively on day care services, franchisees can elevate service and become the local experts.<h2><a href="https://1851franchise.com/franchise-deep-dive-hounds-town-usas-franchise-costs-fees-profit-and-data-2721298">Hounds Town USA</a></h2><ul><li><a href="https://houndstownusa.com/franchising/">Franchise Website&nbsp;</a></li><li>Investment Range:&nbsp;$475,875 - $1,278,489</li><li>Unit Count:&nbsp;75+</li></ul>Hounds Town USA is a dog day care concept that uses a proprietary system to group dogs by temperament and psychology, encouraging safer, more comfortable play between animals. Because Hounds Town USA focuses on a dog-friendly, “no frills” build-out, initial costs can be lower than other day care concepts.<h2>Leader of the Pack</h2><ul><li><a href="https://leaderofthepackfranchise.com/">Franchise Website&nbsp;</a></li><li>Investment Range:&nbsp;$341,665 - $647,304</li><li>Unit Count:&nbsp;2</li></ul>Leader of the Pack is a full-service franchise. Though it began as a dog training concept, it evolved to provide day care and boarding services, too. One of the brand’s key differentiators is its cage-free approach, catering to pet owners who do not want their animals crated or in single kennels for the duration of their stay.<h2>K9 Resorts</h2><ul><li><a href="https://www.k9franchise.com/">Franchise Website&nbsp;</a></li><li>Investment Range:&nbsp;$2,280,530 - $3,604,802</li><li>Unit Count:&nbsp;48&nbsp;&nbsp;</li></ul>K9 Resorts is a luxury “five-star hotel” experience for dogs, offering an elevated experience for discerning dog owners. The brand has state-of-the-art facilities and a model that focuses on higher-margin overnight boarding, which positions franchisees to reach profitability sooner.<h2>Camp Run-A-Mutt</h2><ul><li><a href="https://www.camprunamutt.com/franchise/">Franchise Website&nbsp;</a></li><li>Investment Range:&nbsp;$526,000 - $1,040,000</li><li>Unit Count:&nbsp;12&nbsp;</li></ul>Camp Run-A-Mutt’s cage-free model, which includes dogs being supervised 24/7, appeals to a large segment of pet owners. With additional amenities like splash ponds and live cameras, the brand has several differentiators that help it stand out in the market.<h2>All American Pet Resorts</h2><ul><li><a href="https://www.allamericanpetresorts.com/franchise-opportunities/">Franchise Website&nbsp;</a></li><li>Investment Range: $798,000 - $1,650,000</li><li>Unit Count:&nbsp;12</li></ul>All American Pet Resorts is a premium boarding facility that offers more of a “resort” experience. With a 24/7 human presence and pet “suites,” rather than cages or crates, All American Pet Resorts prioritizes comfort — and peace of mind for the pet parent — and a healthy, safe experience.<h2>Preppy Pet</h2><ul><li><a href="https://preppypet.com/preppypetfranchises/">Franchise Website&nbsp;</a></li><li>Investment Range:&nbsp;$100,000 - $300,000</li><li>Unit Count:&nbsp;20+&nbsp;&nbsp;</li></ul>Preppy Pet is a lower-investment, high-potential pet care model. In addition to boarding dogs, the brand will care for cats, birds and small animals, which broadens the potential client base and diversifies revenue streams.<h2>Playful Pack</h2><ul><li><a href="https://playfulpack.com/franchising">Franchise Website&nbsp;</a></li><li>Investment Range:&nbsp;$286,250 - $489,000</li><li>Unit Count:&nbsp;12&nbsp;&nbsp;</li></ul>Playful Pack is a modern day care and boarding franchise that focuses on creating an engaging, enriching experience for each dog. By providing mental and physical stimulation, the brand stands out above other day care models that rely exclusively on play groups for exercise.<h2>Camp Bow Wow</h2><ul><li><a href="https://www.campbowwow.com/franchising">Franchise Website&nbsp;</a></li><li>Investment Range:&nbsp;$1,216,577 - $2,037,471</li><li>Unit Count:&nbsp;220+</li></ul>Camp Bow Wow offers a full-service model that allows pets to receive grooming and training services while at “camp.” As a major national brand, Camp Bow Wow provides franchisees instant credibility, and the brand’s commitment to safety and transparency is an attractive attribute for pet parents.<h2>Pet Play Place</h2><ul><li><a href="https://petplayplace.com/franchise/">Franchise Website&nbsp;</a></li><li>Investment Range:&nbsp;<a href="https://petplayplace.com/contact/">Contact franchisor</a></li><li>Unit Count: 2</li></ul>Pet Play Place is a franchise brand focused on a fun, innovative enrichment experience. With day care and boarding, “oasis” play and themed events, the brand has multiple ways for franchisees to engage their communities and capture revenue.<h2>TailWaggers Doggy Daycare</h2><ul><li><a href="https://www.tailwaggersdoggydaycare.com/franchising">Franchise Website&nbsp;</a></li><li>Investment Range: $712,300 - $1,107,667&nbsp;</li><li>Unit Count: 9</li></ul>TailWaggers is a day care and boarding franchise that offers all-day play, enrichment activities and careful socialization. With temperature-controlled facilities and no scheduled nap times, TailWaggers positions itself as a trustworthy provider for local pet parents.The pet boarding and daycare space is thriving, largely driven by pet owners who view their pets as family and are hesitant to leave them home alone or crated all day. With a range of models, from straightforward, lower-investment brands to niche, luxury concepts, there is an investment opportunity for any entrepreneur looking to get their start in the lucrative pet industry.For more information on pet-related franchise opportunities, check out these related stories on 1851:<ul><li><a href="https://1851franchise.com/central-bark-celebrates-the-power-of-rescue-with-therapy-dog-petunia-2726159#stories">Central Bark Celebrates the Power of Rescue With Therapy Dog Petunia</a></li><li><a href="https://1851franchise.com/growth-club/industry/pet-animal-franchise-opportunities">How to Buy a Profitable Pet Franchise Business</a></li></ul>

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2026

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<a href="https://www.chick-fil-a.com/franchise">Chick-fil-A</a> is one of the most recognizable names in the quick-service restaurant industry. With its signature chicken sandwiches, customer-first culture and impressive per-unit sales, the brand is often at the top of the list for entrepreneurs researching restaurant franchises. But if you’re wondering how to buy a franchise with&nbsp;<a href="https://1851franchise.com/the-rise-of-chick-fil-a-americas-number-one-chicken-franchise-2727483#stories">Chick-fil-A</a>, you’ll quickly realize that this opportunity comes with a unique set of requirements — and not everyone qualifies.<h2>Chick-fil-A Franchise Requirements</h2>Chick-fil-A is different from most restaurant franchises because it doesn’t take a large amount of money to get started.&nbsp;<a href="https://1851franchise.com/how-much-does-a-chick-fil-a-franchise-cost-2715278#stories">The franchise fee is $10,000</a>, and applicants don’t need to show a specific net worth or liquid assets. The lower cost, however, comes with a trade-off. The company has one of the toughest application processes in franchising and places strict rules on how the business must be run.To be considered for a Chick-fil-A franchise, applicants need to show that they can legally run a business in the United States and have a solid professional background. The brand generally looks for people with at least five years of work experience and some history of leading teams. A clean financial record is important, too, since anyone with a bankruptcy on file won’t move forward in the process. The $10,000 franchise fee has to come directly from the candidate’s own funds rather than loans or gifts. On top of that, operators are expected to commit to the restaurant full time, which means stepping away from other active business ventures and putting all of their focus into building and leading their Chick-fil-A location.Candidates also need to be fluent in written and spoken English and commit to full-time, hands-on involvement in the restaurant. In fact, Chick-fil-A expects its franchisees to divest from any other active business ventures so that they can focus entirely on operating their location.Meeting these requirements does not guarantee acceptance. Chick-fil-A receives tens of thousands of applications each year but approves only about one percent, making the opportunity one of the most competitive in franchising.<h2>A Hands-On, Operational Model</h2>One thing that makes Chick-fil-A stand out is how it expects its restaurants to be run. Owners can’t just hire managers and step back like in many other franchises. Instead, operators are expected to be hands-on with the daily business.Chick-fil-A also keeps more control over key parts of the operation than most franchisors. The company chooses the location, builds the restaurant and provides the equipment. The operator’s main role is to deliver excellent service and lead a team that meets the brand’s standards.This is not a passive investment or a multi-unit opportunity. Chick-fil-A intentionally limits each franchisee to a single location, ensuring that operators are deeply engaged in leading their restaurant and contributing to the surrounding community. For many, this model is appealing because it emphasizes leadership and culture-building rather than simply financial investment.<h2>Why It Matters</h2>For people thinking about franchising, Chick-fil-A’s requirements show why the brand is both appealing and difficult to get into. The low cost to start, the strong name recognition and the sales numbers make it one of the most appealing restaurant franchises out there, but the rules and competitive selection process make it a tough opportunity to land.On the other hand, the strict operational structure, high profit-sharing arrangement and extremely competitive application process can make it a tough fit for entrepreneurs who want more flexibility or who prefer to run multiple concepts at once.If you are considering how to buy a franchise with Chick-fil-A, it’s important to carefully evaluate whether you align with the brand’s expectations. The operators who tend to do well are the ones who like being in the restaurant every day, working with their team and serving customers. For people who want to be closely involved in one business, the Chick-fil-A model can be both profitable and satisfying.For more info on Chick-fil-A, check out these related stories on 1851 Franchise:<ul><li><a href="https://1851franchise.com/chick-fil-a-takes-the-crown-as-the-nations-premier-chicken-chain-2727486#stories">Chick-fil-A Takes the Crown as the Nation’s Premier Chicken Chain</a></li><li><a href="https://1851franchise.com/the-pros-and-cons-of-owning-a-chick-fil-a-franchise-2725069#stories">The Pros and Cons of Owning a Chick-fil-A Franchise</a></li><li><a href="https://1851franchise.com/chick-fil-a-emerges-as-the-leader-in-the-us-chicken-chain-industry-2727457#stories">Chick-fil-A Emerges as the Leader in the U.S. Chicken Chain Industry</a></li></ul>

Do You Qualify? A Look at the Chick-fil-A Franchise Requirements

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Americans are spending more on their pets than ever before, and that trend shows no sign of slowing down. The veterinary medicine market alone is&nbsp;<a href="https://www.globenewswire.com/news-release/2024/11/21/2985338/0/en/Veterinary-Medicine-Market-Size-to-Surpass-USD-53-47-Billion-by-2033-Straits-Research.html">projected to surpass $53.47 billion by 2033</a>, fueled by rising pet ownership and the growing demand for advanced, accessible care.&nbsp;At the same time, the broader pet wellness industry — from grooming and training to nutrition and in-home services — continues to expand as owners seek healthier, more convenient options for their animals. For entrepreneurs, this means there has never been a better time to explore franchise opportunities in the pet wellness and veterinary care space.With that in mind, here are 15 standout brands shaping the future of pet wellness and veterinary care franchising.<h2><a href="https://1851franchise.com/doodycalls-franchise-deep-dive-2730086#stories">DoodyCalls</a></h2><ul><li><a href="https://doodycallsfranchising.com/">Franchise Website&nbsp;</a></li><li><a href="https://1851franchise.com/doodycalls">1851 Newsroom&nbsp;</a></li><li>Investment Range: $76,450 - $93,850</li><li>Unit Count:&nbsp;100+</li></ul>DoodyCalls is a pet waste cleanup service that helps homeowners and property managers keep outdoor spaces clean. The company offers recurring yard cleanups, pet waste stations and odor-control products. With low startup costs and steady demand, it’s a simple business that solves a problem most people don’t want to deal with themselves.<h2><a href="https://1851franchise.com/franchise-deep-dive-pet-wants-franchise-costs-fees-profit-and-data-2722308">Pet Wants</a></h2><ul><li><a href="https://petwantsfranchise.com/">Franchise Website&nbsp;</a></li><li><a href="https://1851franchise.com/petwants">1851 Newsroom&nbsp;</a></li><li>Investment Range:&nbsp;$137,850 - $219,000</li><li>Unit Count:&nbsp;160+</li></ul>Pet Wants makes and delivers fresh, small-batch pet food made with natural ingredients. The company has grown to more than 160 locations across the United States and plans to keep expanding. Franchise owners get to join a brand that focuses on healthy pet nutrition and has strong demand from customers.<h2>Pet Evolution</h2><ul><li><a href="https://petevolutionfranchising.com/">Franchise Website&nbsp;</a></li><li><a href="https://1851franchise.com/growth-club/pet-evolution-care-franchise">Growth Club</a></li><li>Investment Range: $595,300 - $1,225,500</li><li>Unit Count: 28</li></ul>Pet Evolution is a pet store that sells healthy food, grooming services, toys and treats for dogs and cats. The brand only carries premium food and also offers services like self-serve dog washes and a mobile nail van. Franchisees can also bring in steady income through a monthly membership program.<h2>In Home Pet Services</h2><ul><li><a href="https://www.inhomepetservices.com/?go=franchise">Franchise Website&nbsp;</a></li><li>Investment Range: $9,200 - $31,000</li><li>Unit Count: 10</li></ul>In Home Pet Services offers in-home pet sitting and dog walking with a focus on reliable, local care. The brand was built by an animal professional and provides training, systems and marketing help for owners. It’s a low-cost way to start a service business for pet families in your area.<h2>The Healthy Animal</h2><ul><li><a href="http://www.thehealthyanimal.com/franchise/">Franchise Website&nbsp;</a></li><li>Investment Range: $101,700 - $198,700</li><li>Unit Count: 2</li></ul>The Healthy Animal is a small pet wellness store that curates healthier foods, treats and supplements for dogs and cats. The team emphasizes “pet parenting” over basic retail and trains staff to guide customers. New franchisees get hands-on support from a leadership group with long retail experience.<h2>HydroDog</h2><ul><li><a href="https://hydrodog.com/mobile-dog-grooming-franchise-2/">Franchise Website&nbsp;</a></li><li>Investment Range: $44,448 - $216,558</li><li>Unit Count: 25+</li></ul>HydroDog is a mobile dog-grooming franchise that brings a fully equipped grooming van to the customer’s driveway. The model is built for a low-stress experience and easy booking. Franchisees can also host community fundraisers to build awareness and give back.<h2>Sparkle Dog Care</h2><ul><li><a href="https://sparkledogcare.com/franchise">Franchise Website&nbsp;</a></li><li>Investment Range:&nbsp;$235,750 - $472,750</li><li>Unit Count: 7</li></ul>Sparkle Dog Care is a membership-based grooming studio focused on routine hygiene and quick service pet care. The model is designed for simple staffing, minimal equipment and paperless operations. Owners get technology tools and brand support to drive recurring visits and customer loyalty.<h2>Pet Depot</h2><ul><li><a href="https://petdepot.net/veterinary-franchise/">Franchise Website&nbsp;</a></li><li>Investment Range:&nbsp;$200,000 - $986,000</li><li>Unit Count:&nbsp;5 (vet clinics) 22 (retail locations)</li></ul>Pet Depot combines veterinary services with retail to keep more pet spending under one roof. The system helps independent-minded veterinarians with build-out, purchasing power, training and marketing. Owners keep control of their practice while using group support to lower costs and grow.<h2>Scenthound</h2><ul><li><a href="https://scenthoundfranchising.com/">Franchise Website&nbsp;</a></li><li>Investment Range: $328,099 - $549,869</li><li>Unit Count: 120+</li></ul>Scenthound offers membership plans for routine dog hygiene and wellness. Each visit includes its S.C.E.N.T. Check to monitor skin, coat, ears, nails, teeth and glands. The concept uses a tech-enabled, small-footprint model aimed at steady, recurring revenue.<h2><a href="https://1851franchise.com/franchise-deep-dive-scoop-soldiers-franchise-costs-fees-profit-and-data-2721768">Scoop Soldiers</a></h2><ul><li><a href="https://scoopsoldiersfranchise.com/">Franchise Website&nbsp;</a></li><li>Investment Range: $68,600 - $118,800</li><li>Unit Count: 100+</li></ul>Scoop Soldiers provides recurring pet waste removal for homes and properties. The franchise focuses on fast launches, centralized billing and strong marketing support. It’s a simple, schedule-driven service business built for scale.<h2>PetWellClinic</h2><ul><li><a href="https://www.petwellfranchise.com/">Franchise Website&nbsp;</a></li><li>Investment Range:&nbsp;$286,450 - $498,450</li><li>Unit Count: 26</li></ul>PetWellClinic runs walk-in veterinary clinics focused on essential wellness and preventive care, plus basic sick visits. The clinics use a small footprint, transparent pricing and a streamlined operating system. Franchisees receive training, launch guidance and ongoing support, with options for multi-unit growth.<h2>PetSmart Veterinary Services</h2><ul><li><a href="https://www.pvsownership.com/">Franchise Website&nbsp;</a></li><li>Investment Range: $206,150 - $316,000</li><li>Unit Count:&nbsp;37</li></ul>PetSmart Veterinary Services is a veterinary clinic ownership model tied to a well-known national pet brand. The focus is convenient access to pet wellness and care in a standardized setting. Owners get a defined build-out and support structure to open and operate their clinic.<h2>Hike Doggie</h2><ul><li><a href="https://franchise.hikedoggie.com/">Franchise Website&nbsp;</a></li><li>Investment Range: $94,450 - $213,800</li><li>Unit Count: 6</li></ul>Hike Doggie offers professional pet care with an outdoor, exercise-focused approach. Services center on safe, structured outings and reliable daily support for busy owners. It’s a simple service model designed to build steady local demand.<h2>Zoom Room</h2><ul><li><a href="https://zoomroom.com/franchise/">Franchise Website&nbsp;</a></li><li>Investment Range:&nbsp;$318,500 - $497,050</li><li>Unit Count: 60+</li></ul>Zoom Room is an indoor dog training franchise that teaches owners to train their dogs through classes and social events. The concept uses a small team, a modest footprint and add-on retail to drive revenue. Strong word-of-mouth and repeat visits are core to the model.<h2><a href="https://1851franchise.com/woofies-franchise-costs-fees-profit-and-data-deep-dive-2727029">Woofie's</a></h2><ul><li><a href="https://ownawoofies.com/">Franchise Website&nbsp;</a></li><li>Investment Range: $180,423 - $294,651</li><li>Unit Count: 65+</li></ul>Woofie’s provides in-home pet sitting, dog walking and mobile grooming. Each location tailors services to the pet’s routine so owners don’t have to travel to daycare or a salon. The brand is part of a larger home-services platform and offers franchise training and support.From waste cleanup and grooming to nutrition and veterinary care, these franchise brands show how wide and profitable the pet wellness space has become. With industry growth projected to keep climbing, opportunities exist at every investment level for entrepreneurs who want to serve the millions of households treating pets like family. For those ready to combine a love of animals with a proven business model, now is the time to make a move.For more information on pet-related franchise opportunities, check out these related stories on 1851:<ul><li><a href="https://1851franchise.com/petbar/petbar-franchise-opportunity-2729672">petbar Franchisees Win the $6.89B Global Market With Complete Transparency, Self-Service and Membership Models, Creating the Happiest Place for Dogs</a></li><li><a href="https://1851franchise.com/pet-wants-mona-pradhan-franchisee-feature-2729535#stories">How This Pet Lover Turned Her Dog’s Health Journey Into a Business Mission with Pet Wants</a></li><li><a href="https://1851franchise.com/dog-training-elite-franchising-model-2725692#stories">Franchise Domination: Dog Training Elite Breaks Down Franchising</a></li></ul>

The Top 15 Pet Wellness and Vet Care Franchises for 2025

The Top 15 Pet Wellness and Vet Care Franchises for 2026

top-pet-wellness-franchise-opportunities

Americans are spending more on their pets than ever before. Data from the&nbsp;<a href="https://americanpetproducts.org/industry-trends-and-stats">American Pet Products Association&nbsp;</a>shows the industry hit $152 billion in 2024, and sales are expected to reach $157 billion in 2025.With 77% of pet owners saying the economy hasn’t affected their spending, pet supply and retail franchises are positioned to thrive in this environment of steady consumer demand and rising industry growth.For entrepreneurs, this resilience makes pet supply and retail franchises an appealing path to ownership right now. Here are 15 top options to consider.<h2><a href="https://1851franchise.com/franchise-deep-dive-pet-wants-franchise-costs-fees-profit-and-data-2722308">Pet Wants</a></h2><ul><li><a href="https://petwantsfranchise.com/">Franchise Website&nbsp;</a></li><li><a href="https://1851franchise.com/petwants">1851 Newsroom&nbsp;</a></li><li>Investment Range: $137,850 - $219,000</li><li>Unit Count: 160+</li></ul>Pet Wants sells fresh, small-batch pet food and wellness products delivered straight to pet owners. The brand started in 2010 and has grown into a flexible franchise model with mobile and retail options. Owners benefit from strong community engagement and a scalable system.<h2>Pet Evolution</h2><ul><li><a href="https://petevolutionfranchising.com/">Franchise Website&nbsp;</a></li><li><a href="https://1851franchise.com/growth-club/pet-evolution-care-franchise">Growth Club</a></li><li>Investment Range: $595,300 - $1,225,500</li><li>Unit Count: 28</li></ul>Pet Evolution calls itself the “Whole Foods for Pets,” offering premium food, grooming, toys and a self-serve dog wash. The brand also created a Good Life Membership and a Mobile Nail Van for steady, recurring income. With a focus on healthy food and high standards, it appeals to pet owners who want the best for their animals.<h2><a href="https://1851franchise.com/franchise-deep-dive-the-dog-stop-franchise-costs-fees-profit-and-data-2723230">The Dog Stop</a></h2><ul><li><a href="https://thedogstop.com/franchise-opportunities/">Franchise Website&nbsp;</a></li><li><a href="https://1851franchise.com/growth-club/dog-stop-franchise">Growth Club</a></li><li>Investment Range: $553,500 - $1,112,800</li><li>Unit Count: 35+</li></ul>The Dog Stop is a full-service pet care center with day care, boarding, grooming, training and retail. Dogs enjoy indoor and outdoor play yards while owners find food, toys and treats in the store. It’s designed as a one-stop shop for dogs and their families.<h2><a href="https://1851franchise.com/franchise-deep-dive-pet-supplies-plus-franchise-costs-fees-profit-and-data-2721654">Pet Supplies Plus</a></h2><ul><li><a href="https://www.petsuppliesplusfranchising.com/">Franchise Website&nbsp;</a></li><li>Investment Range: $540,520 - $1,975,005</li><li>Unit Count:&nbsp;735+</li></ul>Pet Supplies Plus is one of the largest pet retail chains in the country with a neighborhood-style approach. Stores carry food, supplies, small animals and offer grooming and wash stations. Founded in 1988, the brand continues to expand nationwide.<h2>Wild Birds Unlimited</h2><ul><li><a href="https://franchise.wbu.com/">Franchise Website&nbsp;</a></li><li>Investment Range: $226,601 - $378,977</li><li>Unit Count:&nbsp;340+</li></ul>Wild Birds Unlimited sells products for backyard bird feeding and nature watching. Customers can find bird food, feeders and accessories in its stores across North America. The franchise has grown to more than 300 locations by serving a loyal community of bird enthusiasts.<h2>Petland</h2><ul><li><a href="https://petland.com/franchise-opportunities/">Franchise Website&nbsp;</a></li><li>Investment Range: $315,500 - $1,080,500</li><li>Unit Count: 200+ worldwide</li></ul>Petland has been around since 1967 and now operates worldwide. The stores sell pets, food, and supplies, and also focus on animal care and adoption programs. Franchisees benefit from a long history, strong systems and an international presence.<h2>Ben's Barketplace</h2><ul><li><a href="https://bensbarketplace.com/own-a-bens/">Franchise Website&nbsp;</a></li><li>Investment Range: $241,500 - $414,500</li><li>Unit Count:&nbsp;10</li></ul>Ben’s Barketplace is a small chain that sells premium food, treats, toys and other essentials for pets. The brand puts a big focus on healthy diets and natural products for dogs and cats. With 10 locations, it has built its reputation around community and local service.<h2>Pet Depot</h2><ul><li><a href="https://petdepot.net/retail-franchise/">Franchise Website&nbsp;</a></li><li>Investment Range:&nbsp;$177,500 - $1,734,500</li><li>Unit Count:&nbsp;22&nbsp;&nbsp;</li></ul>Pet Depot runs in different formats, from full pet stores to veterinary hospitals and smaller Barkery shops. The company is known for carrying natural pet foods and giving franchisees strong buying power and marketing help. Owners get the backing of a big brand while still being able to keep a local, independent feel.<h2><a href="https://1851franchise.com/franchise-deep-dive-earthwise-pet-franchise-costs-fees-profit-and-data-2725581">EarthWise Pet</a></h2><ul><li><a href="https://www.earthwisepetfranchise.com/">Franchise Website&nbsp;</a></li><li>Investment Range: $486,500 - $863,000</li><li>Unit Count:&nbsp;160+</li></ul>EarthWise Pet focuses on natural food, grooming and wellness products for dogs and cats. Many stores include self-wash stations and professional grooming services. With more than 160 locations, it combines specialty retail with growing consumer demand for healthy pet care.<h2>The Healthy Animal</h2><ul><li><a href="http://www.thehealthyanimal.com/franchise/">Franchise Website&nbsp;</a></li><li>Investment Range:&nbsp;$101,700 - $198,700</li><li>Unit Count: 2</li></ul>The Healthy Animal is a very small but growing brand with just two locations. It focuses on natural, healthy food and products for pets. Owners get the chance to build a business in a niche with strong local connections..<h2>Woof Gang Bakery&nbsp;</h2><ul><li><a href="https://franchise.woofgangbakery.com/">Franchise Website&nbsp;</a></li><li>Investment Range: $184,420 - $506,620</li><li>Unit Count:&nbsp;90+</li></ul>Woof Gang Bakery is a pet shop that also offers grooming and fresh-baked treats for dogs. The stores stand out for their bright look, boutique-style products, and personal service. With more than 90 locations, the brand has become well known in the pet retail market.<h2>Wag N' Wash</h2><ul><li><a href="https://wagnwashfranchising.com/">Franchise Website&nbsp;</a></li><li>Investment Range: $520,520 - $1,357,600</li><li>Unit Count: 25+</li></ul>Wag N’ Wash is a pet store that sells food, toys and grooming products while also giving owners a place to wash their pets. The shops are designed to feel fun and welcoming for the local community. By mixing retail with services, the brand brings in steady foot traffic and repeat customers.<h2>Paw Street Market</h2><ul><li><a href="https://www.pawstreetmarket.com/service/franchise-inquiries/">Franchise Website&nbsp;</a></li><li>Investment Range:&nbsp;<a href="https://www.pawstreetmarket.com/service/franchise-inquiries/">Contact franchisor</a></li><li>Unit Count: 6 (Canada)</li></ul>Paw Street Market is a Canadian pet retail chain with six locations. It offers food, treats and supplies for dogs and cats. The brand focuses on local service and specialty products.<h2>Trophy Pet Foods</h2><a href="https://www.trophypetfoods.co.uk/franchise-opportunities/">Franchise Website&nbsp;</a>Investment Range: £13,995 minimumUnit Count: 11 (U.K.)Trophy Pet Foods is a U.K.-based franchise that delivers British-made, natural pet food straight to customers’ doors. Franchisees act as nutritional advisors, offering free consultations and building lasting relationships with pet owners while providing ethically approved, premium recipes. With a proven system and strong consumer demand for quality and convenience, Trophy gives owners the chance to run a flexible business rooted in care for pets.<h2><a href="https://1851franchise.com/franchise-deep-dive-hounds-town-usas-franchise-costs-fees-profit-and-data-2721298">Hounds Town USA</a></h2><ul><li><a href="https://www.houndstownfranchise.com/">Franchise Website</a></li><li>Investment Range:&nbsp;$475,875 - $1,278,489</li><li>Unit Count:&nbsp;75+</li></ul>Hounds Town USA offers day care, boarding, grooming and pet taxi services. Facilities are designed for fun, safe and affordable pet care. With more than 75 units, the franchise is growing quickly in the booming pet services sector.Spending on pets is at an all-time high, and demand shows no signs of slowing down. From small specialty shops to nationwide chains, these franchises give owners different ways to serve pet families. For anyone looking to run a business, it’s a chance to step into a growing market built around the bond people have with their pets.For more information on pet-related franchise opportunities, check out these related stories on 1851:<ul><li><a href="https://1851franchise.com/dogtrainingelite/dog-training-elite-franchisees-go-from-the-oil-fields-to-the-dog-park-2726257">Dog Training Elite Franchisees Go From the Oil Fields to the Dog Park</a></li><li><a href="https://1851franchise.com/petwants/how-pet-wants-franchisees-rapidly-grow-their-businesses-from-mobile-to-brick-and-mortar-locations-2726266#growing-a-franchise">How Pet Wants Franchisees Rapidly Grow Their Businesses from Mobile to Brick-and-Mortar Locations</a></li><li><a href="https://1851franchise.com/petbar/petbar-franchise-opportunity-boutique-pet-grooming-2729681">How petbar Makes Pets and Their Owners Happy as Part of the Family in a Clean and Fun Environment</a></li></ul>

The Top 15 Pet Supplies and Retail Franchises for 2025

The Top 15 Pet Supplies and Retail Franchises for 2026

the-top-15-pet-supplies-and-retail-franchises

Scenthound Franchise Costs, Fees, Profit and Data for 2025

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A new study indicates that United States companies&nbsp;<a href="https://www.linkedin.com/news/story/ai-drives-worst-october-layoffs-in-over-20-years-6748836/">cut more than 150,000 jobs this month</a>, the most positions cut in October in over two decades.Generally, the U.S. job market sees an increase in positions as the holidays near, with seasonal and temporary jobs ramping up in areas like retail, food service, hospitality, warehousing and logistics. But Amazon announced this week that it will lay off 14,000 corporate workers (cuts which could wind up being the largest in Amazon’s three decades) in addition to the&nbsp;<a href="https://www.wsj.com/business/logistics/united-parcel-service-ups-q3-earnings-report-2025-stock-jobs-layoffs-1d954f75">nearly 50,000 jobs dropped by UPS</a> in 2025.Conducted by outplacement firm&nbsp;<a href="https://www.challengergray.com/">Challenger, Gray &amp; Christmas Inc.</a>, the new study states that the October cuts are the most significant since 2003, as the rise of the smart phone was beginning to take hold, upending the way business is conducted fast.What’s in play this time and how can it impact franchises?<h2>The Rise of AI</h2>Like smartphones before it, the brisk onset of AI is continually shaking up the way American work gets done.Overall, the U.S. has&nbsp;<a href="https://www.latimes.com/business/story/2025-11-06/us-companies-announce-most-october-job-cuts-in-over-20-years">lost more than one million jobs</a> in 2025 (the most since COVID radically altered the work landscape five years ago). Recent U.S.&nbsp;<a href="https://www.bls.gov/opub/ted/2025/ai-impacts-in-bls-employment-projections.htm">Bureau of Labor Statistics numbers</a> indicate that AI could take a particularly quick hold in the computing, business/financial, architectural/engineering and legal sectors.&nbsp;Historically speaking, as jobs disappear amidst layoffs, franchising has generally highlighted a road forward for those looking to invest in and take more control of both their futures and careers.<h2>The Impact on Franchising</h2>While the food industry continues to experiment with ideas like robotics and automation in an effort to simplify repetitive kitchen tasks and streamline processes, AI is typically utilized for two reasons: the quick delivery of data and improvement of overall work efficiency.While franchised restaurant chains have begun attempting to incorporate AI as part of a more convenient drive-thru experience, there’ve been&nbsp;<a href="https://www.bbc.com/news/articles/ckgyk2p55g8o">hiccups</a>.&nbsp;But using AI to deliver reams of data insights has proven to be an invaluable tool when it comes to identifying trends, delivering more accurately-targeted marketing efforts while improving digital ad optimization, potentially boosting overall business.In terms of improving services like scheduling and inventory management, AI can have a positive impact on the work experience while enhancing productivity.&nbsp;On the customer side, AI-generated data can help franchised businesses better personalize the services offered to their customer base. It can also double as a much quicker way to assess areas for improvement as assessed via customer feedback and reviews. Chatbots and virtual assistants can handle ideas like customer inquiries and even reservations, simplifying processes while improving the overall guest experience.&nbsp;<h2>What’s Next?</h2>Like most tech, the onset of AI is progressing quickly in a largely unabated fashion.Even with the holiday package shipping season approaching, AI seems to be at least partially responsible for 2025 cuts in the warehousing and logistics sectors (as evidenced by significant recent cuts at both Amazon and UPS).&nbsp;While speculation tends to vary, some studies indicate that AI could eliminate&nbsp;<a href="https://fortune.com/2025/10/07/100-million-jobs-at-risk-of-elimination-senator-bernie-sanders-report-ai-kill-40-hour-workweek/">more than 100 million jobs</a>, especially in the entry-level or low wage sectors, over the next 10 years.But while areas like computing seem to face imminent peril, the franchising world continues to provide options for the independent-minded entrepreneur looking to take control of their futures and career.&nbsp;Read the original article&nbsp;<a href="https://www.linkedin.com/news/story/ai-drives-worst-october-layoffs-in-over-20-years-6748836/">here</a>.For more recent news on AI’s impact on franchising, check out these related articles on 1851 Franchise:<ul><li><a href="https://1851franchise.com/ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising-2729847#stories">AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising</a></li><li><a href="https://1851franchise.com/how-franchise-brands-can-prepare-for-the-rise-of-ai-driven-advertising-2729548#stories">How Franchise Brands Can Prepare for the Rise of AI-Driven Advertising</a></li><li><a href="https://1851franchise.com/coffee-and-analytics-ai-can-supercharge-your-franchise-content-marketing-2728309">Coffee and Analytics: AI Can Supercharge Your Franchise Content Marketing</a></li></ul>

AI-related job cuts, October U.S. job cuts, American job cut record

FranDev Players: Tim Butters, Co-Founder and Director of City Cave

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