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The Next McDonald's (Big Idea)

WHAT IS THE BEST FRANCHISE TO OWN IN 2021?

Let’s do a search on the second largest search engine, YouTube…

If you do this search, chances are (depending on your geographic location and search history) that no franchisor shows up on page one of this massively important search term.

There are some pretty good videos by some franchise consultants and publications, but not one franchisor video!

The Big Idea:

This is a simple one — a no-brainer, really: Prepare and publish a YouTube video explaining why your franchise is the BEST FRANCHISE TO OWN IN 2021 (tailored to your ideal franchisee, of course).

By the way, if you’re reading this far into this article, we’d like to thank you with an opportunity to be in one of our weekly FranX videos. The questions will be tough, but they can make for a compelling why you/why now video, and who knows, maybe we’ll get your brand onto the first page of YouTube results. Naturally, no charge on our end, no guarantees, and unfortunately, we have to limit this offer to the first two brands that reach out to us.

News You Can (Actually) Use

PPP Loans Road 2 Now Open

The U.S. Treasury on Monday swung the doors open on $284 billion in Paycheck Protection Program (PPP) loans for small businesses struggling during the pandemic, and the race to apply has already begun. The first round of PPP loans, which had $522 billion in funding behind it, evaporated in just months, so it’s important to understand and apply for these loans as fast as possible.

Killer Brands

Big Blue Swim School* was founded in 2009 by competitive swimmer Chris DeJong. The first location opened in Wilmette, Illinois, followed by four additional Chicagoland schools.

In 2017, Level 5 Capital Partners acquired a stake in the brand. Through that investment, Big Blue plans to grow through franchising to 150 pools by 2021. Big Blue Swim School's real estate expertise, strong brand, proprietary technology, and leadership support, coupled with its best-in-class consumer offerings, position its franchise partners for long-term success. To learn more about franchise opportunities with Big Blue Swim School, visit http://YourBigMomentStartsHere.com.

Franchisees Kicking Ass: The Franchise Is King

The Great Franchisee: Bruce Brady, 360° Painting, Atlanta

Bruce Brady has no shortage of experience in the home and real estate industry. Before becoming one of the newest franchisees with 360° Painting, the 120-plus-unit painting franchise backed by multi-brand franchisor Premium Service Brands, Brady built a 15-year career in real estate before transitioning into nonprofits and corporate business-support roles.

But throughout his career, Brady felt something was missing. As a real estate professional, his work got in the way of his family life, and as a business-support specialist, he felt he wasn’t making enough of an impact in his community.

Then, last year, a friend of Brady’s introduced him to franchise-consulting firm FranNet. Through FranNet, Brady learned about a host of franchise opportunities in industries ranging from salons to business-coaching. Ultimately, Brady saw franchising as a way to get back to what he knows best: homes.

Brady took over ownership of Atlanta’s 360° Painting franchise in September of 2020, and right away, business took off. As the pandemic has people spending more time at home, they’re investing more money in home-improvement projects, and for many people, painting is at the top of the list.

Brady’s 360° Painting services the Atlanta, Decatur, Brookhaven, Buckhead, Vinings, Chamblee, Dunwoody, Norcross, Sandy Springs and Avondale Estates markets, and he plans to grow his business to provide more jobs in the local community.

The Bottom Thoughts

Focus on the micro. Micro-marketing to your perfect franchisees. Micro-marketing to industry influencers. Micro-marketing to franchise brokers.

One super important micro target — one with huge impact and importance — are franchise brokers.

So start your 2021 with supercharged micro-marketing efforts by building out a valuable franchise broker web page and portal that:

• Is a private webpage (i.e., not crawled by Google) and built exclusively for franchise brokers.
• Explains why franchise brokers should be referring candidates to you.
• Explains your ideal franchisee candidate.
• Explains why, for the right candidate, your franchise is the best franchise for 2021.
• Discusses your franchise candidate discovery process.
• Tells the story of how you transform the lives of your franchisees.
• Provides on-page and downloadable data and resources that brokers can use during calls with their candidates.

This is an easy win with high ROI.