FranX | Your Training Sucks. Yeah, That’s Right.

The Next McDonald's (Big Idea)

There’s no simple switch that transforms your business.

Really big ideas come from how we internalize, evaluate and react to the daily market signals that our businesses receive every day: the wins, losses, setbacks, challenges and everything else.

We all need to uncover our BIG ideas, and to do that, we need to dig deep.

One of the best BIG idea digging tools is Gino Wickman’s EOS System (Traction). Can you answer these questions:

• What are your Core Values?
• What is your Core Focus?
• What is your 10-year target?
• What is your (high-level) marketing strategy?
• What is your 3-year picture?
• What is your 1-year plan?
• What are your Rocks (quarterly priorities)?
• What are the issues getting in the way of achieving all of this?

If not, you're missing out on your BIG idea!

News You Can (Actually) Use

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Killer Brands

Sandeep Malik: From IT Sales Industry to Sylvan Learning; Brings Leading Technology/Education Franchise Statewide Count to 54, with Opportunity to Add Locations in 70 Additional Territories

Sylvan Learning, a leading provider of supplemental and enrichment education for students in grades K–12 with more than 750 points of presence worldwide, is now expanding its footprint to Yorba Linda with the signing of Sandeep Malik from the IT sales industry. This new signing brings the leading technology and education franchise statewide count to 54, with an opportunity to add locations in 70 more territories.

Malik enjoyed a successful career in the fast-paced world of computer sales before signing with Sylvan Learning, but his family has long had roots in education as his father and grandmother were both teachers.

When Malik’s own children, Naysa and Krishna, reached the age where they could benefit from supplemental education, he found Sylvan’s brand far outperformed the competition. Malik’s first experience with the brand came from sending his own children there.

“There are a few other options in the area, like Kumon and Mathnasium*, but Sylvan is a brand that I completely believe in,” Malik said. “Their technology is constantly evolving, and as much as they do learn in school, teachers and parents can’t always give them all of the attention or information that they need.”

Yo Broker, Sell My Franchise

What is in your broker toolbox? Do you have a two-minute drill? Do you have a one-sheeter on why you?

When brokers aren’t selling your franchise, you may want to look internally and ask what you could do better. These folks are not down the hall from you or (in a COVID world) on a daily Zoom. What can you give them that would make their job easier when explaining why your brand?

You need to train them on the art of telling your story.

The Bottom Thoughts

Was it you? Was it me? Was it both of us?

Often when something doesn’t work out, people blame others. Rarely can people walk up to a mirror, by themselves look in it, and say my bad.

In franchising, training is a few things:

1. Inner Personal Training: Does this human have the right mindset to match with our brand. This training is done far away from the selling of a franchise and, frankly, has a lot to do with the DNA of that person. Your training needs to be focused on sniffing out the bullshit. You need to match your brand with the right buyer or your company with the right employee.
2. Business Training: When someone becomes a franchise owner, they are suddenly required to be a multi-pronged business leader: HR, supply chain, operations, marketing, etc. What scaffolding can you give people who may not be an expert in each of these areas?
3. Brand Training: What is your brand story? How does the buyer and employee tell your vision and apply it to their everyday business?
4. Operations Training: How do you get the good shit done?
5. Scale Training: How can the buyer grow past the point of one location?

Training is an umbrella term, not a simple solution. When training is done on an ongoing basis — the reeducation of what and why you do what you do — you have the best chance at building a culture around success.

So, do you suck at training? Not all parts. Do you suck at parts of training? Certainly. Fix it. Don’t wait until it’s more broken, do it now. Stop reading, really, and do it now.