Frenchies Modern Nail Care INFO

Frenchies Modern Nail Care is a nail care franchise that offers an elevated, spa-level experience that delights all five senses and prioritizes a mantra of “We Love Clean.” When the husband-and-wife team of Guy and Stephanie Coffey founded the first location in Littleton, Colorado in 2014, their mission was to revolutionize the nail industry for guests, nail specialists and franchise owners. Frenchies teaches teams and guests to expect nothing but the best. Today, Frenchies has grown to include 24 locations across the country and is now aiming to sell an additional 10 units by the end of 2023. 

By leveraging their ownership experience as multi-unit owners of Anytime Fitness, as well as Stephanie Coffey’s expertise gained as President of Waxing the City, the couple had all the expertise they needed to create a winning franchise opportunity within the highly fragmented nail care industry. The brand has continued to attract savvy franchise owners because they understand that this is an opportunity with massive potential. The nail salon industry has grown to an over $49 billion market today and is way too spacious to not have a national leader. Additionally, consumers are simply tired of bad nail salon experiences, and Frenchies is ready to change all of that. The brand is led by a team of franchising experts with 78 years of collective experience who understand how to turn an underserved market niche like nails into a truly exciting business opportunity.

From the client experience to the operations and the cleanliness, the Coffeys recognized that there was significant room for improvement across the nail care category. And it wasn’t about just offering a better mani-pedi; it was about creating a safer and more welcoming environment for both the general public and professionals within the trade. When guests walk into Frenchies, they aren’t greeted with that toxic chemical smell that comes from acrylic services. Instead, they are instantly welcomed into an elevated, spa-like experience that delights all five senses. From stringent disinfection practices to the use of an autoclave and lack of jetted foot tubs, which are known to harbor bacteria, Frenchies nail studios aim to set the standard for cleanliness in nail salons. 

The Frenchies process isn’t just cleaner; it is also greener. The brand uses cleaners that exceed industry disinfectant standards, yet don’t include harsh chemicals that aren’t good for people or the water supply. Frenchies is also always looking for ways to reduce or recycle the waste generated in its studios. 

The original idea for the Frenchies brand was born back in 2012 after the Coffeys began researching other categories following a successful career in the fitness world. When they discovered that the nail and waxing industry was an underserved industry worth $12 billion at the time — 96% of which was due to nails — a lightbulb went off. Today, the industry is worth more than $49 billion and franchisees have the opportunity to get in on the booming market during a time when consumers are more eager than ever to not only take care of their own health and wellness, but also to connect with others in a safe environment. 

Looking ahead, the Coffeys have big plans for the brand and say they won’t slow down until Frenchies achieves its goal of revolutionizing the entire nail salon experience. The brand plans to award 10 franchise units and open three new salons by the end of 2023, and the team has identified several target markets primed for franchise growth, including Colorado, Texas, Florida, Minnesota and Georgia. 

From the time a franchise owner is awarded a territory and during their entire journey with Frenchies, the corporate team helps franchise owners with their studio grand opening plan, monthly marketing calendars, P&L management, recruiting, hiring and training, and more. Once open, Frenchies franchise owners have access to a bevy of tools, including a full-on roadmap training process, which includes operations, people, marketing and more, as well as a learning platform where new training courses are uploaded on a regular basis. Franchisees also have one-on-one sessions with the leadership team, as well as quarterly state of the business calls. 

Franchise owners also benefit from a wealth of knowledge from experts in the franchise industry. Before Frenchies, the Coffrey’s were multi-unit owners of Anytime Fitness, while Stephanie was also President of Waxing the City, and many corporate team members are franchisees themselves. This level of leadership expertise, support and vendor partner mix is rare for an emerging brand.

The total investment necessary to open a Frenchies Modern Nail Care salon comes in between $262,444 to $447,016. And, according to Item 19 of the brand’s 2023 FDD, the total gross revenue for the original Frenchies (company-owned) location in Littleton, CO came in at $552,426 for the calendar year of 2022. This included a net profit of $159,994 — 29% of gross revenue.