Fresh Coat Franchise Newsroom

Pilot markets give franchisors a chance to determine if their model is truly franchiseable, or whether its success is unique to the original market.

A strong franchise marketing calendar aligns national campaigns, local promotions and multichannel strategy while giving franchisees flexibility to connect with their communities.

Before writing the Franchise Disclosure Document, founders need clear operating procedures and field-tested standards that can support franchisees from day one.