Fresh Coat

Since launching her&nbsp;<a href="https://freshcoatfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fresh-coat-franchisee-isabel-calero-gives-back-to-the-community-through-rainbow-village-partnership-2728248" target="_blank" rel="nofollow">Fresh Coat Painters</a> business in June 2022,&nbsp;<a href="https://www.linkedin.com/in/mariaisabelcalero/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fresh-coat-franchisee-isabel-calero-gives-back-to-the-community-through-rainbow-village-partnership-2728248" target="_blank" rel="nofollow">Isabel Calero</a> has been focused on more than just delivering high-quality painting services. Her latest endeavor exemplifies her commitment to giving back to the community. Through&nbsp;<a href="https://freshcoatpainters.com/about-us/fresh-coat-cares/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fresh-coat-franchisee-isabel-calero-gives-back-to-the-community-through-rainbow-village-partnership-2728248" target="_blank" rel="nofollow">Fresh Coat Cares</a>, Calero is spearheading a project to revitalize the homes of families at&nbsp;<a href="https://rainbowvillage.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fresh-coat-franchisee-isabel-calero-gives-back-to-the-community-through-rainbow-village-partnership-2728248" target="_blank" rel="nofollow">Rainbow Village</a>, a nonprofit organization dedicated to supporting families in need.Rainbow Village, based in Duluth, Georgia, offers a unique approach to breaking the cycle of poverty. Unlike many nonprofits that focus solely on women or children, Rainbow Village supports entire families. The organization provides housing, financial education, childcare and resources to help families regain stability. Calero first learned about Rainbow Village through LinkedIn and later connected with&nbsp;<a href="https://www.linkedin.com/in/michelle-alcorn-8072525/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fresh-coat-franchisee-isabel-calero-gives-back-to-the-community-through-rainbow-village-partnership-2728248" target="_blank" rel="nofollow">Michelle Alcorn</a>, a representative from the organization, at a networking event hosted by the Duluth Business Association.“She just told me that she was from Rainbow Village, and I was like, ‘I would love to connect with you,’” Calero said. “So we met and she shared the whole story. She showed me the doors, and I was like, ‘No, I definitely can help you with that.’ I wanted to bring that opportunity to give back to the community.”The project involves repainting 30 doors across the homes in Rainbow Village. Volunteers had previously painted the doors, but as Calero explained, the work didn’t meet Fresh Coat’s professional standards. “We wanted to go back and help and give the families that are living in those homes something to be proud of getting back to their house and their doors painted really nicely.”Calero’s journey with&nbsp;<a href="https://1851franchise.com/freshcoat/info">Fresh Coat Painters</a> began when she and her husband, Diego, decided to combine their respective expertise. Diego’s background in construction and Isabel’s experience in sales provided a solid foundation for their business. “We have been in business since June 2022, and what got us into Fresh Coat was because my husband — he has a construction company, and we wanted to open a new side of the business,” Calero said. “My background — I used to sell material equipment, Amaro equipment — so I wanted to do something, start my own business being an entrepreneur, and also kind of join forces with him.”The couple found that Fresh Coat Painters offered the perfect balance of independence and corporate support.&nbsp;Calero’s involvement with Fresh Coat Cares has been a natural extension of her desire to give back. She emphasized the importance of community impact, both for her team and her family. “Everything I do is to show my children that you not only have to work hard but you also have to give back to the community, especially where you live. You want to make it a better place,” she said. “I think it’s not only an opportunity to help Rainbow Village but also to share with our family and definitely with the community that Fresh Coat is there to support.”The project comes with challenges, including coordinating schedules with families and addressing the condition of the existing doors. “The doors are red, and they were not painted with paint for doors, so there’s going to be a little bit of work there where we’re going to have to kind of scratch a little bit to make them work [and] look better,” Calero said. Despite these obstacles, she remains optimistic and aims to complete the project in phases by the first quarter of 2025.For Calero, the project is deeply personal. “One of the reasons why I want to give back to the community is because the community has given a lot to us as well,” she said. “Coming from a different country, starting our lives here and becoming an entrepreneur to now being able to give back was quite a journey. I’m proud to be able to contribute to the community to make it a better place.”Through her work with Rainbow Village, Calero is not only improving the lives of families in need but also setting an inspiring example of community engagement and service. As she puts it, “We’re definitely trying to give back to the community and participate.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/freshcoat/info">https://1851franchise.com/freshcoat/info</a>.

Fresh Coat Painters - Isabel Calero - Rainbow Village Partnership - 1851 Franchise

Fresh Coat Painters Partners with Rainbow Village to Support Families in Need

1851 Franchise

Since launching Fresh Coat Painters in 2022, Calero has combined her expertise with a commitment to community, exemplified by her project supporting families at Rainbow Village.

This brand page has been paid for by FRESH COAT. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Fresh Coat Franchisee Isabel Calero Gives Back to the Community Through Rainbow Village Partnership

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For&nbsp;<a href="https://www.linkedin.com/in/fonsecaapr">Alex Fonseca</a>, owner of&nbsp;<a href="http://freshcoatfranchise.com">Fresh Coat Painters</a> of Muskegon, building a high-performing team has been crucial to business growth. As he has expanded, Fonseca has consistently focused on his team’s role in the business's broader trajectory, emphasizing culture and demeanor as well as more technical requirements such as accuracy and efficiency.“We get many of our customers through word of mouth,” he said. “So a customer being happy and telling their neighbors about us and our results… The painters who deliver that result are probably the most important people on our team.”<h2>Quality and Care as the Foundation</h2>What makes a “good team member,” for Fonseca, may be a bit more nuanced than expected.“Obviously, a very basic level would be someone coming in below the budget that we have for a project and being productive and efficient,” he said. “But for us, it’s just people who, when they show up, have a good presence about them.”In the home services space, a team's attitude is especially important, as they’re working in customers’ homes and often making significant changes to their biggest investment. Building teams that both make customers feel at ease and meet the quality expectations set for them lays a healthy foundation for Fonseca to further develop technically proficient painters.Shifting the definition of success from just speed and industry knowledge to a level of care, ability to build customer rapport, and potential for long-term value can be quite beneficial for the business.“Sometimes I would rather have a slightly slower painter who does a good job,” he said. “Customers are happy with that person and write reviews for them, and we’re going to get more jobs from those over time.”<h2>The Practical Approach To Building These Teams</h2>Since establishing these expectations, Fonseca has worked to develop a clear, actionable hiring and team development process. First and foremost, he focuses intently on hiring the right people, not just anyone who can do the job.“My initial thought was to hire people who have a lot of experience, but that’s when I realized that just because someone is a good painter doesn’t mean they’re a good person,” he said. “It’s really tough to teach someone how to be polite and mind their manners when they’re in someone’s home. We’ve been successful at hiring people based on their personalities and training them in the painting skills.”Fonseca doesn’t ignore the painting skills required to succeed as a part of the team by any means. He uses the resources available to him through the Painting Contractors Association and&nbsp;<a href="https://1851franchise.com/freshcoat/info">Fresh Coat</a> franchise system.“We’re a part of the PCA, and they put out a lot of material on how to train painters,” he said. “Fresh Coat also put together a painter advancement system. So we can place people in different categories based on their levels of expertise, and it shows them the skills they need to level up.”These tools allow Fonseca to hire and train effectively while also setting the stage for talent retention and increased profitability. As painters continue to learn and develop their skills, they can take on more complex, higher-paying jobs, boosting their earning potential and increasing revenue for the franchise.<h2>A Person-First Staffing Approach and Long-Term Vision</h2>As the scaffolding he has provided within his business supports the professional growth of his teams, Fonseca has also worked diligently to build and maintain a team that truly supports each other, collaborates naturally and celebrates one another’s wins.“Instead of seeing anything as a competition, we try to evaluate who is really great at something and pair them with someone else who is trying to develop that same skill,” he said. “Our painters are really open to giving each other feedback on the work that they do, and it comes from a place of love. They’re approaching it saying, ‘Hey, let me try to help you out.’”In addition to supporting painters’ professional development and advancement, Fonseca and his teams also celebrate one another’s personal successes.“I want my painters to enjoy their work, but I understand that they’re here to make money and support their families,” he said. “Understanding how work can be rewarding but also helps them meet their own personal goals encourages us to celebrate their wins outside of just work, too.”Over time, Fonseca has carefully and intentionally built a team that not only works well together but also brings the soft and technical skills that propel the business forward. Often, this requires a more disciplined approach and a true investment in team building rather than taking a “just hiring” approach, but the results are always worth the effort.“I’m willing to take longer to hire the right person rather than rushing to hire a bunch of people then realizing they’re not the right fit,” he said. “It’s important to try to envision, five years from now, what you want your company to look like. Who are the types of employees you want to have? And be intentional about hiring, supporting and developing those people now.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/freshcoat/info">https://1851franchise.com/freshcoat/info</a>.&nbsp;

Fresh Coat Painters franchise owner Alex Fonseca and President Lisa Hudson

Focusing on soft skills and professional development pathways as much as he emphasizes technical skill, Alex Fonseca has built and retained a thriving team of painters who power his business.

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MCALLEN, Texas&nbsp;—&nbsp;<a href="https://freshcoatpainters.com/locations/mcallen">Fresh Coat Painters of McAllen</a> has been recognized by the U.S. Small Business Administration, Lower Rio Grande Valley District Office, as the 2026 Veteran-Owned Small Business of the Year for the Lower Rio Grande Valley District. Owner&nbsp;<a href="https://1851franchise.com/freshcoat/why-this-army-veteran-chose-fresh-coat-franchise-ownership-as-his-next-mission-2720664#stories">Gilbert “Gil” Perez</a>, a U.S. Army veteran, first pursued franchise ownership following military retirement as he searched for a way to build a business of his own while doing valuable work in his own community.&nbsp;“I’m honored to receive this recognition from the Small Business Administration, not only for myself but for the teams and community members who have made it possible,” Perez said. “Hard work and service have always been a way of life for me. I took those values to the Army, and I still use them today with every&nbsp;<a href="http://freshcoatfranchise.com">Fresh Coat</a> project. Being named Veteran-Owned Small Business of the Year is a testament to the fact that, when you keep your values front and center and commit yourself to your community, the reward is immeasurable.”Perez was selected from business owners across the district, which spans 14 Texas counties, for his leadership, dedication and influence as a small business owner. In addition to his own resilience in business, Perez is celebrated for the commitment he has shown to positively impacting the community.Over his time as a&nbsp;<a href="http://1851franchise.com/freshcoat/info">Fresh Coat</a> franchise owner, Perez has served the McAllen community with quality, reliable painting services, and by thinking bigger, has been able to have a real impact beyond his organization. As a business owner, Perez is able to create opportunities for others, and he takes great pride in working alongside others who prioritize service and share his family-focused values. That commitment to service extends beyond his business, as Perez serves on the Board of Directors for&nbsp;<a href="https://www.nhporgv.com/">NHPO-RGV</a>, a professional organization dedicated to promoting enterprise and education for its members in partnership with the community.&nbsp;“After two decades of service, I was looking for another way to find purpose in my community,” Perez said. “Fresh Coat was my pathway, and I’m so proud of what I’ve built in McAllen. As a veteran, I know what it means to be a part of something bigger than myself, and business ownership has given me a platform to not only provide quality service but to become truly ingrained in the McAllen community, which has supported us every step of the way.”ABOUT FRESH COAT PAINTERS:Fresh Coat Painters, the residential and commercial painting franchise under the Strategic Franchising Systems umbrella, offers a low-cost, high-margin business model that gives entrepreneurs from all walks of life the chance to become successful business owners in the communities they serve. Since starting in 2004, Fresh Coat has expanded to over 190 franchise locations nationwide. Thanks to its unparalleled professionalism and affordable business model, it has become one of the leading concepts in the booming residential and commercial painting segment. With continued year-over-year growth, Fresh Coat is well on its way to achieving its overall goal of becoming a truly iconic painting brand.&nbsp;

image of freshcoat McAllen Named 2026 SBA Veteran-Owned Business of the Year

Following his service in the U.S. Army, Gil Perez pursued franchising with the national painting brand as a way to chase his dreams while serving the McAllen community.

Fresh Coat Painters of McAllen Named 2026 Veteran-Owned Small Business of the Year by the U.S. Small Business Administration, Lower Rio Grande Valley District Office

Fresh Coat Franchisee Isabel Calero Gives Back to the Community Through Rainbow Village Partnership

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