Fresh Coat

Since launching her&nbsp;<a href="https://freshcoatfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fresh-coat-franchisee-isabel-calero-gives-back-to-the-community-through-rainbow-village-partnership-2728248" target="_blank" rel="nofollow">Fresh Coat Painters</a> business in June 2022,&nbsp;<a href="https://www.linkedin.com/in/mariaisabelcalero/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fresh-coat-franchisee-isabel-calero-gives-back-to-the-community-through-rainbow-village-partnership-2728248" target="_blank" rel="nofollow">Isabel Calero</a> has been focused on more than just delivering high-quality painting services. Her latest endeavor exemplifies her commitment to giving back to the community. Through&nbsp;<a href="https://freshcoatpainters.com/about-us/fresh-coat-cares/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fresh-coat-franchisee-isabel-calero-gives-back-to-the-community-through-rainbow-village-partnership-2728248" target="_blank" rel="nofollow">Fresh Coat Cares</a>, Calero is spearheading a project to revitalize the homes of families at&nbsp;<a href="https://rainbowvillage.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fresh-coat-franchisee-isabel-calero-gives-back-to-the-community-through-rainbow-village-partnership-2728248" target="_blank" rel="nofollow">Rainbow Village</a>, a nonprofit organization dedicated to supporting families in need.Rainbow Village, based in Duluth, Georgia, offers a unique approach to breaking the cycle of poverty. Unlike many nonprofits that focus solely on women or children, Rainbow Village supports entire families. The organization provides housing, financial education, childcare and resources to help families regain stability. Calero first learned about Rainbow Village through LinkedIn and later connected with&nbsp;<a href="https://www.linkedin.com/in/michelle-alcorn-8072525/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fresh-coat-franchisee-isabel-calero-gives-back-to-the-community-through-rainbow-village-partnership-2728248" target="_blank" rel="nofollow">Michelle Alcorn</a>, a representative from the organization, at a networking event hosted by the Duluth Business Association.“She just told me that she was from Rainbow Village, and I was like, ‘I would love to connect with you,’” Calero said. “So we met and she shared the whole story. She showed me the doors, and I was like, ‘No, I definitely can help you with that.’ I wanted to bring that opportunity to give back to the community.”The project involves repainting 30 doors across the homes in Rainbow Village. Volunteers had previously painted the doors, but as Calero explained, the work didn’t meet Fresh Coat’s professional standards. “We wanted to go back and help and give the families that are living in those homes something to be proud of getting back to their house and their doors painted really nicely.”Calero’s journey with&nbsp;<a href="https://1851franchise.com/freshcoat/info">Fresh Coat Painters</a> began when she and her husband, Diego, decided to combine their respective expertise. Diego’s background in construction and Isabel’s experience in sales provided a solid foundation for their business. “We have been in business since June 2022, and what got us into Fresh Coat was because my husband — he has a construction company, and we wanted to open a new side of the business,” Calero said. “My background — I used to sell material equipment, Amaro equipment — so I wanted to do something, start my own business being an entrepreneur, and also kind of join forces with him.”The couple found that Fresh Coat Painters offered the perfect balance of independence and corporate support.&nbsp;Calero’s involvement with Fresh Coat Cares has been a natural extension of her desire to give back. She emphasized the importance of community impact, both for her team and her family. “Everything I do is to show my children that you not only have to work hard but you also have to give back to the community, especially where you live. You want to make it a better place,” she said. “I think it’s not only an opportunity to help Rainbow Village but also to share with our family and definitely with the community that Fresh Coat is there to support.”The project comes with challenges, including coordinating schedules with families and addressing the condition of the existing doors. “The doors are red, and they were not painted with paint for doors, so there’s going to be a little bit of work there where we’re going to have to kind of scratch a little bit to make them work [and] look better,” Calero said. Despite these obstacles, she remains optimistic and aims to complete the project in phases by the first quarter of 2025.For Calero, the project is deeply personal. “One of the reasons why I want to give back to the community is because the community has given a lot to us as well,” she said. “Coming from a different country, starting our lives here and becoming an entrepreneur to now being able to give back was quite a journey. I’m proud to be able to contribute to the community to make it a better place.”Through her work with Rainbow Village, Calero is not only improving the lives of families in need but also setting an inspiring example of community engagement and service. As she puts it, “We’re definitely trying to give back to the community and participate.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/freshcoat/info">https://1851franchise.com/freshcoat/info</a>.

Fresh Coat Painters - Isabel Calero - Rainbow Village Partnership - 1851 Franchise

Fresh Coat Painters Partners with Rainbow Village to Support Families in Need

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Since launching Fresh Coat Painters in 2022, Calero has combined her expertise with a commitment to community, exemplified by her project supporting families at Rainbow Village.

This brand page has been paid for by FRESH COAT. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Fresh Coat Franchisee Isabel Calero Gives Back to the Community Through Rainbow Village Partnership

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Across trade industries, many business owners have concerns about employee recruitment and retention, noting that it can be challenging to find quality team members and even more of a struggle to keep them. At&nbsp;<a href="http://freshcoatfranchise.com">Fresh Coat Painters</a>, the 190-plus-unit painting franchise, local owners are supported in this area and receive guidance that not only addresses recruitment and onboarding costs but also improves consistency of work across projects and fosters a culture of care between team members.<a href="https://www.linkedin.com/in/pat-boyle-0b45a141">Pat Boyle</a>, owner of&nbsp;<a href="https://1851franchise.com/freshcoat/info">Fresh Coat Painters</a> of Cranberry Township, has seen great success with his teams over his nearly 15 years in business. That approach recently earned industry recognition, Boyle was honored with the President’s Award at the 2026 Fresh Coat Franchise Conference, recognizing franchisees who go above and beyond in supporting their teams, strengthening the system and leading with a people-first mindset.&nbsp;Currently, three-quarters of his painters have been with him for seven or more years, including four who are approaching their 11th year. As he continues to lead the business, Boyle remains focused on the key drivers of retention to support a strong baseline that sets the stage for continued business success.“You need good people, and you need to build a good relationship with them,” he said. “Painters in the industry are used to working, and then getting laid off in the winter. These people want to work and want to make money for their families. The first thing to think about is that, if you can’t keep them busy, they’re going to look for a job elsewhere. I feel like I work for them just as much as they work for me. They have to do their jobs, but my job is to make sure that they have jobs and opportunities to feed their families. It’s important for them to be happy in the job and be taken care of.”<h2>During Recruiting, Focus On Character</h2>Building strong, steady teams starts with hiring the right people. In the home services space, it’s especially important to recruit and retain team members who can perform from a technical perspective and deliver on the intangibles. Clients are letting strangers into their homes to complete projects, and it’s important that they feel comfortable and confident in the team’s skills.“Make sure you talk to candidates on the phone, meet them in person, and do background checks,” Boyle said. “You’re never going to be perfect at hiring. It can be hard, especially when you’re starting out, because you want someone with experience. But sometimes, hiring&nbsp;good people is better than hiring&nbsp;experienced people.”By taking the time to find the right fit up front,&nbsp;<a href="https://1851franchise.com/freshcoat/franchise-success-sherwin-williams-2731568">Fresh Coat owners</a> are better positioned to develop team members, build stronger working relationships and ultimately increase retention.<h2>The ‘Full Calendar’ Philosophy</h2>Keeping a busy schedule is at the heart of employee retention. At a baseline, painters join the team to paint, and by prioritizing this, Boyle has been able to support significant tenure among his teams.For many tradespeople, the industry's seasonal ebb and flow can be concerning, leading to winter layoffs and months of employment uncertainty. Addressing this head-on not only keeps painters engaged through a given slow season but also establishes a level of trust and security that prevents future “shop-hopping.”“A lot of companies, during their busy time, will bring people on, then during slow times, lay those people off,” Boyle said. “If you can keep that from happening, you’re already building trust. But also, if team members are working for you and helping you make money during your busy time, it’s worth returning the favor to them and making sure they’re staying busy all year round because they’re counting on that paycheck to feed their families.”<h2>Treat Team Members Like Family</h2>A step above keeping painters busy, Boyle focuses on ensuring they feel recognized and appreciated as well. Investing in things like holiday gatherings and getting to know team members personally goes a long way.Boyle does this by hosting summer get-togethers and giving out holiday bonuses.“We try to be a family together so they know that, when they’re coming to work, it’s not just about working,” he said. “They’re going to be here, and they know that I’m going to work to keep them and keep them busy and that I care about them, not just the work they do.”<a href="https://1851franchise.com/freshcoat/how-to-scale-2731560#featured">Creating an environment where team members feel valued</a> can also facilitate more transparent conversations when potential hurdles do arise.“It’s worth it to get to know your people,” Boyle said. “The more you know each other, the more comfortable you are with each other, and if there is a problem or maybe they have an opportunity to consider another job elsewhere, they’re more likely to talk to you about it if you’re close.”<h2>The ROI of Long-Term Tenure</h2>​Recruiting and onboarding can be expensive and time-consuming. Avoiding these costs is reason enough for many franchisees to focus on building strong relationships with their teams, but Boyle highlighted additional benefits of strong retention.During the busy season, when many of the best painters are already committed to certain companies or projects, he is not scrambling to hire; he has his trusty team by his side already.Boyle has also seen increased efficiency from established teams. The more people work together, they get to know how the others operate, and they’re able to approach projects more efficiently. Painters who have been working together for seven years, for example, will likely have smoother execution than a team that’s just getting to know one another.Ultimately, retention takes effort, but it’s fairly straightforward, and it’s well worth it.“Retention works for us as the owner of the company and for the employees,” he said. “If you find somebody good, hold on to them.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/freshcoat/info">https://1851franchise.com/freshcoat/info</a>.&nbsp;

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In the first quarter of 2026,&nbsp;<a href="http://freshcoatfranchise.com">Fresh Coat Painters</a> awarded eight new franchise agreements and brought its network together for Profit Rodeo 2026, the brand’s annual conference in Nashville. Together, those milestones gave the 190-plus-unit painting franchise a busy start to the year.“I am so proud of the&nbsp;<a href="https://1851franchise.com/freshcoat/info">Fresh Coat</a> system and everyone throughout it for continuing to accelerate in an environment that is pushing many to tap the brakes,” said&nbsp;<a href="https://www.linkedin.com/in/lisa-hudson-80317444/">Lisa Hudson</a>, brand president. “Closing the first quarter with eight new franchise owners joining our system is a clear indicator that the Fresh Coat approach resonates and provides a clear pathway to success for entrepreneurs. This is only bolstered by the incredible cooperation of our owners and support teams, as shown at our National Conference in Nashville. We’re growing the right way, with owners who are committed to excellence for themselves and their peers, and the results are tangible.”<h2>The 2026 Profit Rodeo: Strategies and Workshops for Business Growth</h2>The Profit Rodeo gathered franchise owners, team members and vendor partners for three days of collaboration and celebration. With workshops on topics like “Assembling an A-Team,” project management and managing conflict, Fresh Coat owners developed valuable technical and leadership skills to help them foster excellence and lead their local markets.Educational sessions were anchored by the core philosophy that profit is not optional. Highlights included a specialized session on commercial painting and the bid-to-build process, along with a keynote address, “Mind Your Business,” from&nbsp;<a href="https://strategicfranchising.com/">Strategic Franchising</a> CEO&nbsp;<a href="https://www.linkedin.com/in/danielmurphyceo">Dan Murphy</a>.&nbsp;“We’ve consistently focused on how our franchise owners can refine their business strategies as needed to continue to thrive in any economic climate,” Hudson said. “This year, we leaned into the digital demands of the current market and looked at website dashboards and local search rankings to ensure our owners are visible and able to show up as the experts in their areas.”From workshops to panels, each session at the Profit Rodeo came back to the heart of the event: collaboration and mutual success. Through learning, discussion and connection with fellow owners, Fresh Coat franchisees gained valuable insights to support their success through 2026.<h2>Celebrating Top Performers</h2>The conference culminated with a dinner and awards ceremony, where the Fresh Coat team was able to celebrate over 30 franchise owners for outstanding results in 2025. In addition to financial performance, the awards recognized diverse paths to business ownership, impressive personal and professional growth, and the impact Fresh Coat owners have made as business leaders in their communities.This year’s recognitions included:&nbsp;<ul><li><a href="https://www.linkedin.com/in/brian-denny-14a37422/">Brian Denny</a>, who won multiple awards as a top earner in the system.</li><li><a href="https://www.linkedin.com/in/fonsecaapr">Alex Fonseca</a>, who was named Franchisee of the Year in celebration of a five-year growth journey.</li><li>Leah and&nbsp;<a href="https://www.linkedin.com/in/pat-boyle-0b45a141/">Pat Boyle</a>, who received the President’s Award for their dedication to their team and growth milestones.</li><li>Isabel Colera and&nbsp;<a href="https://www.linkedin.com/in/diego-berto-793a524b/">Diego Berto</a>, who were recognized as Brand Builders for their local marketing discipline and commitment to community service.</li><li>Jeff and Jenn Berry, who received the Rookie of the Year award after recording over strong sales during their first 12 months of operations, driven in large part by their grit and community-focused approach.</li></ul>“We’re all incredibly proud of this year’s honorees and the standard of excellence they continue to uphold throughout the Fresh Coat system,” Hudson said. “Seeing our owners reach these milestones, whether it’s seasoned owners or a pair of new owners hitting the ground running in their first year, is a testament to the heart of this network. As we grow in numbers, we’re also growing in strength and passion. We’re kicking off the second quarter with great energy, and I’m more excited than ever.”Fresh Coat enters the rest of 2026 with a productive first quarter behind it. With a focus on local impact and a business model grounded in discipline and personal service, the brand is continuing to grow even as the market shifts.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/freshcoat/info">https://1851franchise.com/freshcoat/info</a>.&nbsp;

Photo of Fresh Coat Painters team at 2026 Profit Rodeo

The national painting franchise awarded eight new franchise agreements and held its National Conference in Nashville during the first quarter.

Fresh Coat Franchisee Isabel Calero Gives Back to the Community Through Rainbow Village Partnership

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