Fresh Coat Painters franchise owner Alex Fonseca and President Lisa Hudson

Inside a High-Performance Fresh Coat Franchise: How This Owner Built a Team To Scale

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Keys to Team Retention for Fresh Coat Painters Franchisees

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Painting a New Life: Why This Seasoned Management Leader Walked Away From the Oil Industry to Scale a Fresh Coat Painters Franchise

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How Kimberly Nelson Is Painting a Path for the Next Generation of Women in Home Services With Fresh Coat Painters

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Former Sherwin-Williams Manager Transitions to Entrepreneurship With Fresh Coat Franchise

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How Fresh Coat Painters Franchisees Build Their Teams and Scale Their Businesses

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Veteran Kevin Lewis Found a Better Fit in Business Ownership With Fresh Coat Painters

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How This Family Left the Corporate World to Find Freedom and Flexibility With a Fresh Coat Franchise

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Why This Army Veteran Walked Away From a Steady Plant Job To Open a Fresh Coat Painters Franchise

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Brothers-in-Law Turn Career Changes Into a Fresh Start With Fresh Coat Painters in National Harbor, Maryland

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Across trade industries, many business owners have concerns about employee recruitment and retention, noting that it can be challenging to find quality team members and even more of a struggle to keep them. At&nbsp;<a href="http://freshcoatfranchise.com">Fresh Coat Painters</a>, the 190-plus-unit painting franchise, local owners are supported in this area and receive guidance that not only addresses recruitment and onboarding costs but also improves consistency of work across projects and fosters a culture of care between team members.<a href="https://www.linkedin.com/in/pat-boyle-0b45a141">Pat Boyle</a>, owner of&nbsp;<a href="https://1851franchise.com/freshcoat/info">Fresh Coat Painters</a> of Cranberry Township, has seen great success with his teams over his nearly 15 years in business. That approach recently earned industry recognition, Boyle was honored with the President’s Award at the 2026 Fresh Coat Franchise Conference, recognizing franchisees who go above and beyond in supporting their teams, strengthening the system and leading with a people-first mindset.&nbsp;Currently, three-quarters of his painters have been with him for seven or more years, including four who are approaching their 11th year. As he continues to lead the business, Boyle remains focused on the key drivers of retention to support a strong baseline that sets the stage for continued business success.“You need good people, and you need to build a good relationship with them,” he said. “Painters in the industry are used to working, and then getting laid off in the winter. These people want to work and want to make money for their families. The first thing to think about is that, if you can’t keep them busy, they’re going to look for a job elsewhere. I feel like I work for them just as much as they work for me. They have to do their jobs, but my job is to make sure that they have jobs and opportunities to feed their families. It’s important for them to be happy in the job and be taken care of.”<h2>During Recruiting, Focus On Character</h2>Building strong, steady teams starts with hiring the right people. In the home services space, it’s especially important to recruit and retain team members who can perform from a technical perspective and deliver on the intangibles. Clients are letting strangers into their homes to complete projects, and it’s important that they feel comfortable and confident in the team’s skills.“Make sure you talk to candidates on the phone, meet them in person, and do background checks,” Boyle said. “You’re never going to be perfect at hiring. It can be hard, especially when you’re starting out, because you want someone with experience. But sometimes, hiring&nbsp;good people is better than hiring&nbsp;experienced people.”By taking the time to find the right fit up front,&nbsp;<a href="https://1851franchise.com/freshcoat/franchise-success-sherwin-williams-2731568">Fresh Coat owners</a> are better positioned to develop team members, build stronger working relationships and ultimately increase retention.<h2>The ‘Full Calendar’ Philosophy</h2>Keeping a busy schedule is at the heart of employee retention. At a baseline, painters join the team to paint, and by prioritizing this, Boyle has been able to support significant tenure among his teams.For many tradespeople, the industry's seasonal ebb and flow can be concerning, leading to winter layoffs and months of employment uncertainty. Addressing this head-on not only keeps painters engaged through a given slow season but also establishes a level of trust and security that prevents future “shop-hopping.”“A lot of companies, during their busy time, will bring people on, then during slow times, lay those people off,” Boyle said. “If you can keep that from happening, you’re already building trust. But also, if team members are working for you and helping you make money during your busy time, it’s worth returning the favor to them and making sure they’re staying busy all year round because they’re counting on that paycheck to feed their families.”<h2>Treat Team Members Like Family</h2>A step above keeping painters busy, Boyle focuses on ensuring they feel recognized and appreciated as well. Investing in things like holiday gatherings and getting to know team members personally goes a long way.Boyle does this by hosting summer get-togethers and giving out holiday bonuses.“We try to be a family together so they know that, when they’re coming to work, it’s not just about working,” he said. “They’re going to be here, and they know that I’m going to work to keep them and keep them busy and that I care about them, not just the work they do.”<a href="https://1851franchise.com/freshcoat/how-to-scale-2731560#featured">Creating an environment where team members feel valued</a> can also facilitate more transparent conversations when potential hurdles do arise.“It’s worth it to get to know your people,” Boyle said. “The more you know each other, the more comfortable you are with each other, and if there is a problem or maybe they have an opportunity to consider another job elsewhere, they’re more likely to talk to you about it if you’re close.”<h2>The ROI of Long-Term Tenure</h2>​Recruiting and onboarding can be expensive and time-consuming. Avoiding these costs is reason enough for many franchisees to focus on building strong relationships with their teams, but Boyle highlighted additional benefits of strong retention.During the busy season, when many of the best painters are already committed to certain companies or projects, he is not scrambling to hire; he has his trusty team by his side already.Boyle has also seen increased efficiency from established teams. The more people work together, they get to know how the others operate, and they’re able to approach projects more efficiently. Painters who have been working together for seven years, for example, will likely have smoother execution than a team that’s just getting to know one another.Ultimately, retention takes effort, but it’s fairly straightforward, and it’s well worth it.“Retention works for us as the owner of the company and for the employees,” he said. “If you find somebody good, hold on to them.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/freshcoat/info">https://1851franchise.com/freshcoat/info</a>.&nbsp;

Pat Boyle, an established franchise owner in Pennsylvania, has retained painters for over a decade by focusing on steady work flow and genuine personal relationships.

For&nbsp;<a href="https://www.linkedin.com/in/fonsecaapr">Alex Fonseca</a>, owner of&nbsp;<a href="http://freshcoatfranchise.com">Fresh Coat Painters</a> of Muskegon, building a high-performing team has been crucial to business growth. As he has expanded, Fonseca has consistently focused on his team’s role in the business's broader trajectory, emphasizing culture and demeanor as well as more technical requirements such as accuracy and efficiency.“We get many of our customers through word of mouth,” he said. “So a customer being happy and telling their neighbors about us and our results… The painters who deliver that result are probably the most important people on our team.”<h2>Quality and Care as the Foundation</h2>What makes a “good team member,” for Fonseca, may be a bit more nuanced than expected.“Obviously, a very basic level would be someone coming in below the budget that we have for a project and being productive and efficient,” he said. “But for us, it’s just people who, when they show up, have a good presence about them.”In the home services space, a team's attitude is especially important, as they’re working in customers’ homes and often making significant changes to their biggest investment. Building teams that both make customers feel at ease and meet the quality expectations set for them lays a healthy foundation for Fonseca to further develop technically proficient painters.Shifting the definition of success from just speed and industry knowledge to a level of care, ability to build customer rapport, and potential for long-term value can be quite beneficial for the business.“Sometimes I would rather have a slightly slower painter who does a good job,” he said. “Customers are happy with that person and write reviews for them, and we’re going to get more jobs from those over time.”<h2>The Practical Approach To Building These Teams</h2>Since establishing these expectations, Fonseca has worked to develop a clear, actionable hiring and team development process. First and foremost, he focuses intently on hiring the right people, not just anyone who can do the job.“My initial thought was to hire people who have a lot of experience, but that’s when I realized that just because someone is a good painter doesn’t mean they’re a good person,” he said. “It’s really tough to teach someone how to be polite and mind their manners when they’re in someone’s home. We’ve been successful at hiring people based on their personalities and training them in the painting skills.”Fonseca doesn’t ignore the painting skills required to succeed as a part of the team by any means. He uses the resources available to him through the Painting Contractors Association and&nbsp;<a href="https://1851franchise.com/freshcoat/info">Fresh Coat</a> franchise system.“We’re a part of the PCA, and they put out a lot of material on how to train painters,” he said. “Fresh Coat also put together a painter advancement system. So we can place people in different categories based on their levels of expertise, and it shows them the skills they need to level up.”These tools allow Fonseca to hire and train effectively while also setting the stage for talent retention and increased profitability. As painters continue to learn and develop their skills, they can take on more complex, higher-paying jobs, boosting their earning potential and increasing revenue for the franchise.<h2>A Person-First Staffing Approach and Long-Term Vision</h2>As the scaffolding he has provided within his business supports the professional growth of his teams, Fonseca has also worked diligently to build and maintain a team that truly supports each other, collaborates naturally and celebrates one another’s wins.“Instead of seeing anything as a competition, we try to evaluate who is really great at something and pair them with someone else who is trying to develop that same skill,” he said. “Our painters are really open to giving each other feedback on the work that they do, and it comes from a place of love. They’re approaching it saying, ‘Hey, let me try to help you out.’”In addition to supporting painters’ professional development and advancement, Fonseca and his teams also celebrate one another’s personal successes.“I want my painters to enjoy their work, but I understand that they’re here to make money and support their families,” he said. “Understanding how work can be rewarding but also helps them meet their own personal goals encourages us to celebrate their wins outside of just work, too.”Over time, Fonseca has carefully and intentionally built a team that not only works well together but also brings the soft and technical skills that propel the business forward. Often, this requires a more disciplined approach and a true investment in team building rather than taking a “just hiring” approach, but the results are always worth the effort.“I’m willing to take longer to hire the right person rather than rushing to hire a bunch of people then realizing they’re not the right fit,” he said. “It’s important to try to envision, five years from now, what you want your company to look like. Who are the types of employees you want to have? And be intentional about hiring, supporting and developing those people now.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/freshcoat/info">https://1851franchise.com/freshcoat/info</a>.&nbsp;

Focusing on soft skills and professional development pathways as much as he emphasizes technical skill, Alex Fonseca has built and retained a thriving team of painters who power his business.

In the first quarter of 2026,&nbsp;<a href="http://freshcoatfranchise.com">Fresh Coat Painters</a> awarded eight new franchise agreements and brought its network together for Profit Rodeo 2026, the brand’s annual conference in Nashville. Together, those milestones gave the 190-plus-unit painting franchise a busy start to the year.“I am so proud of the&nbsp;<a href="https://1851franchise.com/freshcoat/info">Fresh Coat</a> system and everyone throughout it for continuing to accelerate in an environment that is pushing many to tap the brakes,” said&nbsp;<a href="https://www.linkedin.com/in/lisa-hudson-80317444/">Lisa Hudson</a>, brand president. “Closing the first quarter with eight new franchise owners joining our system is a clear indicator that the Fresh Coat approach resonates and provides a clear pathway to success for entrepreneurs. This is only bolstered by the incredible cooperation of our owners and support teams, as shown at our National Conference in Nashville. We’re growing the right way, with owners who are committed to excellence for themselves and their peers, and the results are tangible.”<h2>The 2026 Profit Rodeo: Strategies and Workshops for Business Growth</h2>The Profit Rodeo gathered franchise owners, team members and vendor partners for three days of collaboration and celebration. With workshops on topics like “Assembling an A-Team,” project management and managing conflict, Fresh Coat owners developed valuable technical and leadership skills to help them foster excellence and lead their local markets.Educational sessions were anchored by the core philosophy that profit is not optional. Highlights included a specialized session on commercial painting and the bid-to-build process, along with a keynote address, “Mind Your Business,” from&nbsp;<a href="https://strategicfranchising.com/">Strategic Franchising</a> CEO&nbsp;<a href="https://www.linkedin.com/in/danielmurphyceo">Dan Murphy</a>.&nbsp;“We’ve consistently focused on how our franchise owners can refine their business strategies as needed to continue to thrive in any economic climate,” Hudson said. “This year, we leaned into the digital demands of the current market and looked at website dashboards and local search rankings to ensure our owners are visible and able to show up as the experts in their areas.”From workshops to panels, each session at the Profit Rodeo came back to the heart of the event: collaboration and mutual success. Through learning, discussion and connection with fellow owners, Fresh Coat franchisees gained valuable insights to support their success through 2026.<h2>Celebrating Top Performers</h2>The conference culminated with a dinner and awards ceremony, where the Fresh Coat team was able to celebrate over 30 franchise owners for outstanding results in 2025. In addition to financial performance, the awards recognized diverse paths to business ownership, impressive personal and professional growth, and the impact Fresh Coat owners have made as business leaders in their communities.This year’s recognitions included:&nbsp;<ul><li><a href="https://www.linkedin.com/in/brian-denny-14a37422/">Brian Denny</a>, who won multiple awards as a top earner in the system.</li><li><a href="https://www.linkedin.com/in/fonsecaapr">Alex Fonseca</a>, who was named Franchisee of the Year in celebration of a five-year growth journey.</li><li>Leah and&nbsp;<a href="https://www.linkedin.com/in/pat-boyle-0b45a141/">Pat Boyle</a>, who received the President’s Award for their dedication to their team and growth milestones.</li><li>Isabel Colera and&nbsp;<a href="https://www.linkedin.com/in/diego-berto-793a524b/">Diego Berto</a>, who were recognized as Brand Builders for their local marketing discipline and commitment to community service.</li><li>Jeff and Jenn Berry, who received the Rookie of the Year award after recording over strong sales during their first 12 months of operations, driven in large part by their grit and community-focused approach.</li></ul>“We’re all incredibly proud of this year’s honorees and the standard of excellence they continue to uphold throughout the Fresh Coat system,” Hudson said. “Seeing our owners reach these milestones, whether it’s seasoned owners or a pair of new owners hitting the ground running in their first year, is a testament to the heart of this network. As we grow in numbers, we’re also growing in strength and passion. We’re kicking off the second quarter with great energy, and I’m more excited than ever.”Fresh Coat enters the rest of 2026 with a productive first quarter behind it. With a focus on local impact and a business model grounded in discipline and personal service, the brand is continuing to grow even as the market shifts.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/freshcoat/info">https://1851franchise.com/freshcoat/info</a>.&nbsp;

Photo of Fresh Coat Painters team at 2026 Profit Rodeo

The national painting franchise awarded eight new franchise agreements and held its National Conference in Nashville during the first quarter.

Fresh Coat Painters Marks Strong Start to 2026 With New Agreements and Profit Rodeo

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After a career of more than 20 years in sales and staffing,&nbsp;<a href="https://www.linkedin.com/in/kimberly-nelson-1092a12a">Kimberly Nelson</a> decided to pursue a pivot and began exploring franchise opportunities. Now, she owns&nbsp;<a href="https://freshcoatpainters.com/locations/alamo-heights/">Fresh Coat Painters of Alamo Heights</a> and is working to build generational wealth and a family legacy.“I’ve always wanted to do something for myself that I could build for the next generation,” Nelson said. “Growing up in a family business, with my mom owning an art gallery, I always had a creative drive, but I also wanted to make a tangible impact. Franchising felt like the best way to combine my experience and ambitions.”<h2>The Transition to Entrepreneurship</h2>Growing up in a family of “very capable women” and watching her mother run art galleries for nearly three decades, Nelson said she felt the common fears associated with business ownership but always knew, deep down, that she could succeed.“I think, when you’re starting your own business, there are always going to be fears… The financial fears and the question of whether you’re going to know what you’re doing,” she said. “For me, I knew I could really run a business for myself. And I always felt like I could because my mother did it. Most of my life, she was a single mom, and I saw how hard she worked.”“I didn’t have fear around whether I’d be able to do it, but I didn’t want to feel like I was a financial drain on my family,” she continued. “Thankfully, my husband has supported us until I reached cash-flow positive, and that phase of the journey was short-lived.”Even stepping into business ownership in a largely male-dominated field, as a woman, didn’t necessarily intimidate Nelson. Rather, she took the challenge head-on and focused on her own strengths and priorities.<h2>Leading as a Woman Business Owner in the Home Services Space</h2>As she has settled into franchise ownership, Nelson has leaned into the unique strengths she brings as a female entrepreneur. While the painting industry is historically male-dominated, many customers appreciate the unique perspective a woman brings to the table.“This business is actually kind of made for a woman to succeed. I think some women think, ‘Trades — oh, that’s not for me,’ but it’s really not true,” Nelson said. “People often consider women to be more particular and more meticulous, and women are great at building relationships. Whether it’s bringing in new clients or creating strong relationships with existing ones that will lead to referrals, I think women are naturally geared to recognize and nurture those opportunities.”Nelson also pointed out that, often, women are the ones bringing&nbsp;<a href="http://freshcoatfranchise.com">Fresh Coat</a> into the homes to do the project, and they’re the ones at home when the painters come. In fact, research shows women drive&nbsp;<a href="https://www.bizcommunity.com/Article/196/19/188975.html?utm_source=chatgpt.com">70–80% of all consumer purchasing decisions</a>, making them a powerful force behind the home improvement choices families make.Nelson has a painter who is a woman, and many people specifically request her because it puts them at ease to have another woman in the home. No matter which team is on-site, though, Nelson is always sure to show up on the first day of a project to ensure everything gets off to a smooth start, and she’s easily accessible throughout the course of the project should a client want to call her and ask her to stop by.<h2>The Responsibility and Fulfillment of Ownership</h2>As she has grown the business, Nelson remains acutely aware of the reach and impact she has as an owner.“I hire painters. I have one of my daughters working for me. So one of the things that’s always in the back of my mind is that I have to do my best,” she said. “Not that I wouldn’t, but I have to do even better because I have a lot of people counting on me. Kind of like when you’re raising kids… There are a lot of people counting on you, and you have to think of them before thinking of yourself.”As a mom and stepmom to five kids, this approach is both familiar and fulfilling to Nelson. She has seen her children grow up, go off to college and start careers, and now, while she’s still their mother, they need her less.“Day-to-day, this is my new baby,” she said. “<a href="https://1851franchise.com/freshcoat/info">Fresh Coat</a> is my child right now! That’s how I’ve treated it in my heart and mind, too. I nurture it all the time. Thankfully, I’m at a point in life where my kids are pretty self-sufficient, so it’s a good time in my life to have a business.”While Nelson recognizes the responsibility of franchise ownership, she’s just as quick to discuss the rewards.“If I’m going to have my own business, I’ve got to have fun with it, and I have fun with this,” she said. “You’ve got to make your own mark with it, and this just made sense to me because I like people, I like to beautify spaces, and I love to see things changed in a home or business. Before I found Fresh Coat, I didn’t know that owning a painting company was my passion, but it has become that. It’s fun; it excites me.”Looking toward the future, Nelson knows that her work with Fresh Coat today is setting the stage for a great opportunity for her family. With one daughter currently working in the business, and another who will soon graduate from college and has shown interest in joining the business, Fresh Coat Painters of Alamo Heights is only expanding its reach as a family-owned, women-led business.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/freshcoat/info">https://1851franchise.com/freshcoat/info</a>.&nbsp;

After over two decades in the corporate world, Nelson is leveraging her unique perspective to grow her painting franchise, leading in a new way and creating a lasting family legacy.

Transitioning from a steady corporate role to franchise ownership can feel like a big leap. For&nbsp;<a href="https://www.linkedin.com/in/chandler-register-5326a5150">Chandler Register</a>, a former Sherwin-Williams manager and current owner of&nbsp;<a href="https://freshcoatpainters.com/locations/cumming/">Fresh Coat Painters of Alpharetta and Cumming</a>, it was a calculated risk. Before becoming a franchise owner, Register experienced the strict demands of corporate roles, especially in one of Sherwin-Williams’ top-performing markets.“Sherwin-Williams managers in Atlanta are committed to working 48 hours per week, so it’s essentially a six-day-a-week job,” Register said. “You’re kind of stuck in the store, which I didn’t love. I like to go out and talk with people.”<h2>Expertise and Connection Built In-Store</h2>However, these 48 weekly hours spent in the store did allow Register to make meaningful connections, one of which ultimately led to the&nbsp;<a href="http://freshcoatfranchise.com">Fresh Coat</a> pivot. He was approached by the previous owner of the Cumming territory, who was looking to transition out. Having seen the business from the supplier side, he was curious. And after spending some time with the previous owner, experiencing the day-to-day demands firsthand, Register saw the transition as a calculated risk that he was ready to take.“I already had a leg up because&nbsp;<a href="https://1851franchise.com/freshcoat/info">Fresh Coat</a> is a partner of Sherwin-Williams; we really only use Sherwin-Williams products,” he said. “I could talk for days about what one product does versus the other, and I knew the ins and outs of the products. That, combined with my management experience, made me confident.”Register officially took over the Fresh Coat operation a couple of years ago, and he has grown steadily ever since.As he has expanded, Register has begun to build his team, making his first hire last spring. Coincidentally, this person was also in a managerial role at Sherwin-Williams before transitioning to Fresh Coat.&nbsp;“I probably sped up the onboarding process by about double the time by choosing someone who already had the knowledge of the paints,” Register said. “I didn’t have to teach him that, which was a huge benefit for sure.”<h2>The Flexibility of Franchise Ownership</h2>While existing product knowledge has served Register well, another key motivator for the transition was the autonomy that comes with being his own boss. After years of strict corporate schedules and experience at a desk job before Sherwin-Williams, Register was ready for a lifestyle shift.The shift from a mandatory 48-hour work week to the ability to set his own schedule and create flexibility throughout the week was a major benefit for Register, but the leadership autonomy that business ownership provided was another key perk.“My two biggest things are probably setting your own schedule and the freedom to do what you want with your products and business,” Register said. “You don’t have people over you saying, ‘That’s a great idea, but we can’t do it because of X, Y and Z.’ You’re your own boss. Obviously, Fresh Coat has guidelines that you have to abide by, but the freedom in general is great. Not just from a time aspect, but decision-making, too.”<h2>Scaling Toward the Future</h2>Since taking over the business, Register has seen consistent year-over-year growth. Starting as an owner-operator in his first year, Register added an estimator and nearly doubled revenue in the second year. Now, he’s focused on a long-term plan to reach $1.5 to $2 million in annual revenue, leveraging opportunities with larger commercial projects to draw in additional revenue.“We always have a consistent plan to grow, and we’ve grown every single year,” he said. “We’re already off to a pretty good start.”Looking toward the future, Register remains optimistic, highlighting the resiliency of the industry. Unlike industries and corporate roles that may be drastically impacted by accelerated innovation timelines and the use of artificial intelligence, the painting industry remains human-centric and quite stable.“Painting is recession-proof in that it’s something that always needs to be done,” he said. “It’s not something I see getting taken over by AI. You’re always going to have someone who needs to apply the paint. With painting in general, the only thing that will happen is technology will continue to enhance the process, not take it over.”For others looking to make the leap to business ownership with a high-performing, recession-resistant model, Register highlights that growth requires stepping away from total security. While the risk is real, the reward of ownership and freedom is, too.“It seems scary at first. There may be times where your account might not be where you want it to be because of an unexpected snowstorm, for example,” he said. “It’s just one of those things where you have to find solutions. When you can get through hiccups like that, it’s a pretty successful model. So, take the calculated risk.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/freshcoat/info">https://1851franchise.com/freshcoat/info</a>.&nbsp;

After one of Chandler Register’s regular customers mentioned he was looking to exit his painting franchise, Register took a “calculated risk” and has seen steady business growth since.