Fresh Coat

<a href="https://freshcoatfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-fresh-coat-sets-franchisees-up-for-success-with-training-2726397" target="_blank" rel="nofollow">Fresh Coat Painters</a>, the residential and commercial painting franchise, is 100% dedicated to setting up franchisees for success through rigorous and structured training programs.&nbsp;<a href="https://www.linkedin.com/in/brian-santos-75b6226b?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-fresh-coat-sets-franchisees-up-for-success-with-training-2726397" target="_blank" rel="nofollow">Brian Santos</a>, the director of education at&nbsp;<a href="https://1851franchise.com/freshcoat/info">Fresh Coat</a>, leads the training process for all new and existing owners. He has been in the painting industry for over 45 years and understands deeply what it takes to grow a painting business.&nbsp; Santos recently spoke with 1851 Franchise to outline the training process Fresh Coat Painters franchisees can expect when signing on with the brand.<h2>Onboarding Excellence</h2>From the moment a franchisee signs their&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-fresh-coat-painters-franchise-costs-fees-profit-and-data-2721141">Franchise Disclosure Document (FDD)</a>, Fresh Coat assigns an onboarding excellence manager to guide them through the initial stages.&nbsp;“This process can take anywhere from three to nine months,” Santos said. “Our onboarding excellence manager is part of our training and education team, providing a concierge service to help new franchisees navigate the complexities of setting up their business.”This phase includes using an online system called Process Street, which helps franchisees manage essential tasks like setting up Employer Identification Numbers (EIN), obtaining insurance and connecting with resources and vendors.<h2>Comprehensive Virtual and On-Site Training</h2>Before franchisees attend the on-site classroom training, they must complete 40 hours of virtual training. “This is a requirement for compliance,” Santos said. “They learn all about our proprietary software,&nbsp;<a href="https://1851franchise.com/freshcoat/why-fresh-coat-painters-invested-in-multiple-technology-upgrades-this-year-2719353">SmartQuote</a>, safety programs with OSHA compliance and the fundamentals of operations, including understanding margins and income.”The second phase of training, known as&nbsp;<a href="https://www.freshcoatacademy.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-fresh-coat-sets-franchisees-up-for-success-with-training-2726397" target="_blank" rel="nofollow">Fresh Coat Academy</a>, is a five-day intensive program that includes a minimum of 43 hours of instruction.&nbsp;“We take them through leadership, hiring, business basics, tools of the trade and the industry itself,” Santos said. “This phase also involves hands-on training with SmartQuote and salesmanship training, the importance of delivering proposals, closing rates and customer service.”According to Santos, that last part is key. “A significant aspect of Fresh Coat's training is enhancing the customer experience. That is everything,” he said. “They assume we know how to paint, but what they are looking for is our experience. We are very focused on training franchisees to offer the best experience possible.”Fresh Coat franchisees offer painting services to both residential and commercial customers. Notably, Fresh Coat does not charge extra for commercial training, Santos said, which can be a significant revenue stream for franchisees. This comprehensive approach ensures that, by the time they open their doors, franchisees are well-equipped to handle various types of projects, expanding their potential market. From there, franchisees are trained on&nbsp;<a href="https://1851franchise.com/freshcoat/how-this-fresh-coat-franchisees-social-media-marketing-plan-helped-him-grow-his-business-2726186">the full spectrum of marketing</a>: experiential marketing, event marketing, digital marketing, etc. “We want to make them aware that being involved in the community is what makes them special,” said Santos. “On the last day, we go into competitive shopping, how to price properly and the resources we will continue to provide them.”<h2>Ongoing Support and Development</h2>Training at Fresh Coat doesn't stop after the initial phases of opening. “Franchisees are transferred to regional coaches after hitting metrics within the system,” Santos said. “We also have a mentoring program where seasoned owners can transfer their knowledge to up-and-coming owners.”In addition, there are 60 hours of additional virtual training, numerous Zoom calls,&nbsp;<a href="https://1851franchise.com/freshcoat/fresh-coat-painters-sets-the-stage-for-2024-at-franchise-conference-2726001">national conferences and cohort meetings</a> to reinforce what franchisees have learned. “We have a complete LMS with over 600 coursework options, including videos and articles — a plethora of resources owners can tap into,” said Santos. “We bring our over 600 years of experience across the training team — we are very hands-on.”When it comes to ongoing training, Fresh Coat prides itself on being “state-of-the-moment,” always seeking the latest and greatest in terms of products, partners and resources. “We are not resting on our laurels,” Santos said. “Our franchisees can be confident that we will continue to train them on all relevant advancements in the field.” Beyond training, the Fresh Coat team offers franchisees in-depth digital marketing, PR, estimating/quoting technology, painter-recruitment systems, regional/national conferences, online seminars, peer-to-peer educational programs, national supplier/vendor alliances and more.&nbsp;<h2>Joining the Fresh Coat Family</h2>Overall, while&nbsp;<a href="https://1851franchise.com/freshcoat/fresh-coat-painters-appoints-lisa-hudson-as-new-executive-vice-president-2724349">the Fresh Coat corporate team</a> is committed to answering any and all questions franchisees may have, Santos says the training approach is highly collaborative — it's not a one way street.&nbsp;“People are in business for themselves, but not by themselves,” Santos said. “When I built my own business, I had to learn through trial and error. That is no way to build a successful business. Our network of seasoned franchise owners help transfer their knowledge to the newer owners under the guidance of the executive team and staff. We really care because our success is theirs and vice versa. It is a very collaborative experience, and we want people to succeed.” As Fresh Coat looks to double its number of territories in the coming years, now is an opportune time for entrepreneurs to embark on a journey with a franchise that prides itself on a robust and supportive training program that sets franchisees up for success from the very beginning. For more information and to take the first step towards owning a Fresh Coat franchise, visit:&nbsp;<a href="https://freshcoatfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-fresh-coat-sets-franchisees-up-for-success-with-training-2726397" target="_blank" rel="nofollow">https://freshcoatfranchise.com/</a>.

Empowering Success: Fresh Coat's Comprehensive Franchisee Training Program

1851 Franchise

Brian Santos, the director of education at Fresh Coat, shared insights into how the leading painting franchise ensures that every franchisee is well-prepared for the journey ahead.

This brand page has been paid for by FRESH COAT. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

How Fresh Coat Sets Franchisees Up for Success with Training

how-fresh-coat-sets-franchisees-up-for-success-with-training

FRANCHISE INFORMATION

Own a Fresh Coat

Fresh Coat's National Accounts Program

Sherwin Willams Partnership

Learn

Visit Website

FRESH COAT

Facebook

LinkedIn

Instagram

YouTube

SOCIAL MEDIA

Alex Fonseca and Fresh Coat Painters Help Revitalize Muskegon Museum of Art Amid Major Expansion

Fresh Coat Franchise: Clearing Misconceptions and Unlocking the Keys to Success

Fresh Coat Painters Empowers Franchisees With Unmatched Support and Community

FRESH COAT MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT FRESH COAT

CONTACT FRESH COAT

facebook

instagram

linkedin

youtube

First Name

Last Name

Email

Phone

City Of Interest

State Of Interest

Do you have over $50k to invest in your business?

Own a Fresh Coat Franchise

Fresh Coat’s Comprehensive, Adaptable Marketing Strategy Supports Franchisees at All Stages and Sizes

fresh-coats-comprehensive-adaptable-marketing-strategy-supports-franchisees-at-all-stages-and-sizes

Photo of Fresh Coat painter standing outside, looking at completed project

Fresh Coat Painters' National Accounts Program: Complete Commercial Support for Franchisees

fresh-coat-national-accounts-commercial-support-franchisees

Image with photo of Fresh Coat team and Sherwin-Williams storefront

Strategic Partnership With Sherwin-Williams Helps Fresh Coat Franchisees Thrive

fresh-coat-franchise-sherwin-williams-partnership

Photo of Fresh Coat Painters VP of Sales Chris Lucas

Fresh Coat Painters Welcomes Franchise Veteran Chris Lucas as Vice President of Sales

fresh-coat-franchise-chris-lucas-vp-of-sales

Photo of two Fresh Coat franchisees and their family

How Fresh Coat Franchisees Build Business With Authentic Reviews

fresh-coat-painters-franchise-reviews

Photo of TruBlue and Fresh Coat team members

Fresh Coat and TruBlue: How Sister Brand Partnerships Drive Franchise Success

fresh-coat-trublue-partnership-drives-franchise-success

After Health Concerns Pushed Jeff Berry to a New Opportunity, He Earned Fresh Coat Rising Star of the Year in Year One

fresh-coat-franchise-jeff-berry-rising-star

How Fresh Coat Sets Franchisees Up for Success with Training

MORE STORIES LIKE THIS