Jesica Carlile, owner of Fresh Coat Painters of Odessa, Texas, had been considering franchising for years when she came into contact with the residential and commercial painting brand. Working as an insurance and real estate agent, her plate was relatively full, but she knew she wanted to build something for herself and her family.
Franchising just made sense; with proper support and training, she could continue with her other passions. By entering the painting industry, she could build a business that could work in tandem with her existing professional pursuits.
Carlile recently opened her Fresh Coat franchise and is serving the greater Odessa area as she works to grow the business and create a platform that the entire family can get involved in.
Carlile took the time to chat with 1851 Franchise to discuss all of this and more. Here’s what she had to say:
1851 Franchise: Frame your personal story for us. What did you do before franchising, and how did you decide franchising made sense for you?
Jesica Carlile: I work in insurance full-time and I’m also a real estate agent. My husband and I had thought about franchises for a few years and were told a home-based option would be a good way to start out. This area is extremely expensive for real estate, so it just made sense.
1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?
Carlile: I knew I would have a lot more help and resources than I would if I were doing it on my own, but I had no idea what those resources actually were. People should know that support is a big part of franchising, but what the support actually is will vary between the different franchisors.
1851: What made you pick this brand? What excites you most about this company?
Carlile: We landed on painting because it just matches so well with what I already do. Things like closing days for real estate sales, vacant homes and even insurance claims could all potentially require some type of painting service. I already have connections with real estate agents, so we have a good foundation.
1851: What do you hope to achieve with your business? What are your plans for growth?
Carlile: We want to grow. This will be a family-owned business, and I’m hoping to grow it to the point where we can involve the kids. Whether they’re playing a part in estimating or recruiting painters, I want to include them. It would also be nice to buy more territories and expand as our team grows.
1851: What is the one thing about your story you want us to know?
Carlile: My dad owns a heavy equipment repair business. He started that in 2009 and is now getting ready to retire, but over the years, I gained some experience helping him with the little aspects of the business.
Aside from that, there’s no other entrepreneurship in the family. This is a brand new venture for me, and I came into it with little to no knowledge, but the Fresh Coat training was a huge help. I learned more than I ever thought I would, and I’m confident we made the right choice.
1851: What advice do you have for other people thinking about becoming a franchise owner?
Carlile: Do your research. Take your time to decide what field you want to go into and look into all of the different options there are. We went through a franchise consultant and he was able to pool all of the options together for us. He helped us compare the royalties between brands and take a deeper look at what was being offered so we could understand what we would actually be paying for.
You need to make sure the resources will be there. Looking at the success rate of the franchise, like how many units they’ve sold compared to how many have opened successfully, can be another good indicator.
ABOUT FRESH COAT PAINTERS:
Fresh Coat Painters, the residential and commercial painting franchise under the Strategic Franchising Systems umbrella, offers a low-cost, high-margin business model that gives entrepreneurs from all walks of life the chance to become successful business owners in the communities they serve. Since starting in 2004, Fresh Coat has expanded to over 190 franchise locations nationwide. Thanks to its unparalleled professionalism and affordable business model, it has become one of the leading concepts in the booming residential and commercial painting segment. With continued year-over-year growth, Fresh Coat is well on its way to achieving its overall goal of becoming a truly iconic painting brand.
Fresh Coat
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After considering franchising for a few years, Jesica Carlile landed on Fresh Coat, noting that its addition to her portfolio would allow her to better serve home buyers and owners in her network.
Jesica Carlile, owner of Fresh Coat Painters of Odessa, Texas, had been considering franchising for years when she came into contact with the residential and commercial painting brand. Working as an insurance and real estate agent, her plate was relatively full, but she knew she wanted to build something for herself and her family.
Franchising just made sense; with proper support and training, she could continue with her other passions. By entering the painting industry, she could build a business that could work in tandem with her existing professional pursuits.
Carlile recently opened her Fresh Coat franchise and is serving the greater Odessa area as she works to grow the business and create a platform that the entire family can get involved in.
Carlile took the time to chat with 1851 Franchise to discuss all of this and more. Here’s what she had to say:
1851 Franchise: Frame your personal story for us. What did you do before franchising, and how did you decide franchising made sense for you?
Jesica Carlile: I work in insurance full-time and I’m also a real estate agent. My husband and I had thought about franchises for a few years and were told a home-based option would be a good way to start out. This area is extremely expensive for real estate, so it just made sense.
1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?
Carlile: I knew I would have a lot more help and resources than I would if I were doing it on my own, but I had no idea what those resources actually were. People should know that support is a big part of franchising, but what the support actually is will vary between the different franchisors.
1851: What made you pick this brand? What excites you most about this company?
Carlile: We landed on painting because it just matches so well with what I already do. Things like closing days for real estate sales, vacant homes and even insurance claims could all potentially require some type of painting service. I already have connections with real estate agents, so we have a good foundation.
1851: What do you hope to achieve with your business? What are your plans for growth?
Carlile: We want to grow. This will be a family-owned business, and I’m hoping to grow it to the point where we can involve the kids. Whether they’re playing a part in estimating or recruiting painters, I want to include them. It would also be nice to buy more territories and expand as our team grows.
1851: What is the one thing about your story you want us to know?
Carlile: My dad owns a heavy equipment repair business. He started that in 2009 and is now getting ready to retire, but over the years, I gained some experience helping him with the little aspects of the business.
Aside from that, there’s no other entrepreneurship in the family. This is a brand new venture for me, and I came into it with little to no knowledge, but the Fresh Coat training was a huge help. I learned more than I ever thought I would, and I’m confident we made the right choice.
1851: What advice do you have for other people thinking about becoming a franchise owner?
Carlile: Do your research. Take your time to decide what field you want to go into and look into all of the different options there are. We went through a franchise consultant and he was able to pool all of the options together for us. He helped us compare the royalties between brands and take a deeper look at what was being offered so we could understand what we would actually be paying for.
You need to make sure the resources will be there. Looking at the success rate of the franchise, like how many units they’ve sold compared to how many have opened successfully, can be another good indicator.
ABOUT FRESH COAT PAINTERS:
Fresh Coat Painters, the residential and commercial painting franchise under the Strategic Franchising Systems umbrella, offers a low-cost, high-margin business model that gives entrepreneurs from all walks of life the chance to become successful business owners in the communities they serve. Since starting in 2004, Fresh Coat has expanded to over 190 franchise locations nationwide. Thanks to its unparalleled professionalism and affordable business model, it has become one of the leading concepts in the booming residential and commercial painting segment. With continued year-over-year growth, Fresh Coat is well on its way to achieving its overall goal of becoming a truly iconic painting brand.
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