1851

<a href="https://www.linkedin.com/in/joshua-at-joshuatreeexperts/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=from-roots-to-branches-how-joshua-tree-grew-from-local-business-to-franchise-powerhouse-2723904" target="_blank" rel="nofollow">Joshua Malik,</a>&nbsp;<a href="https://1851franchise.com/joshuatreeexperts">Joshua Tree Experts</a> founder and CEO, dreamt of owning a small business, but given his desire for a challenge and knack for entrepreneurship, this small business exploded into a successful franchise in no time, known for its quality tree care services and excellent employee training.&nbsp;<h3>The Founder’s Vision</h3>Malik’s vision for&nbsp;<a href="https://www.treecarefranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=from-roots-to-branches-how-joshua-tree-grew-from-local-business-to-franchise-powerhouse-2723904#videoslider_id" target="_blank" rel="nofollow">Joshua Tree Experts</a> is simple, yet ambitious. He wants to perform a million services for the franchise’s clients over the next ten years.He plans to continue growing and sticking to the brand’s strength: recurring revenue. “One client will statistically stay with us for three to six years,” explained Malik. By retaining clients, this revenue builds year after year, and the services offered to each client add up, too.&nbsp;This makes the business quite scalable and has led to an impressive amount of growth. “I never thought I'd be franchising in 2005 when I started the Joshua Tree Experts Journey,”&nbsp;<a href="https://www.youtube.com/watch?v=gXnVEhtkHfk&amp%3Blist=PLYoYh1wSeGsQ2wvbVhw3KA7scXJXdyvaZ&amp%3Bindex=33&utm_source=1851franchise.com&utm_medium=article&utm_campaign=from-roots-to-branches-how-joshua-tree-grew-from-local-business-to-franchise-powerhouse-2723904" target="_blank" rel="nofollow">said Malik.</a> “I initially wanted to get to a seven to ten person company. I knew what kind of money I could make at that level, but I love a challenge. I like to build teams. I like to grow the business over the years, which I'm having a lot of fun doing.”<h3>Navigating Challenges</h3>With any franchise journey comes challenges. Many companies in the home services, or more especially, lawn care industry have experienced labor shortages in recent years. However, Joshua Tree Experts has navigated this challenge well with plenty of staff.“We have a set of core values that we hire and promote around,” explained Malik. “We can always train and educate an employee with the right core values.”Another way Joshua Tree has overcome the challenge of finding employees is by building its own&nbsp;<a href="https://1851franchise.com/joshuatreeexperts/the-experts-behind-the-brand-how-this-lawn-department-supervisor-supports-growth-at-joshua-tree-experts-2720985#stories">training and support system</a>. With certified arborists and experienced plant health care and pest management professionals on the corporate team, Joshua Tree Experts has the know-how that can be passed down to new franchisees and employees alike. This way, newcomers needn’t have the training and skills beforehand, so long as they share the values the brand stands by and the work ethic to learn.&nbsp;Finding and retaining the right people is something Joshua Tree Experts excels at. From the first interaction through to the onboarding process, Joshua Tree Experts is thorough in its vetting process and works hard to ensure each employee is a right fit for the brand’s culture and values.&nbsp;Malik is particularly proud of the brand’s employee retention. He believes training his employees and supporting them is entirely worthwhile. “Investing in people has a high return on investment,” said Malik. “It comes back to you”<h3>The Franchise Model</h3>This franchise opportunity is accessible to a wide audience with&nbsp;<a href="https://1851franchise.com/joshuatreeexperts/how-joshua-tree-experts-created-a-low-cost-business-opportunity-for-those-looking-to-scale-2723336#stories">two business models</a>: one path is for individuals with a high net worth who wish to purchase the necessary equipment outright and one path is for franchisees who do not necessarily have the immediate funds who would rather finance the equipment to get started. Either way, the entry barrier is relatively low, typically between&nbsp;<a href="https://1851franchise.com/joshuatreeexperts/info">$196,760 - $303,091.</a>The franchise also offers potential franchisees&nbsp;<a href="https://1851franchise.com/joshuatreeexperts/with-over-7-million-in-sales-in-2022-joshua-tree-experts-proves-to-be-an-excellent-business-opportunity-for-high-net-worth-individuals-2722644#stories">scalability</a>. After creating an internal team, the necessary infrastructure and a customer base for nearly ten years, Joshua Tree Experts began to diversify its offerings. As a direct result of customer demand, the company established lawn care as its own division in 2017. After the immediate success of this addition, Joshua Tree experts expanded its services once more with a pest control division in 2020.&nbsp;Franchisees all start with the brand’s primary offering – tree care. However, the brand's ability to offer a range of services from tree care to plant health care and plant management makes Joshua Tree Experts a smart investment for franchisees who wish to diversify their revenue streams.<h3>Franchisee Success</h3>Joshua Tree Experts’&nbsp;<a href="https://1851franchise.com/joshuatreeexperts/joshua-tree-experts-signs-first-franchisee-expands-in-new-york-2723310#stories">first franchisee</a> is an example of the success other franchisees can find with this brand.Located in Orange County, New York, Carlos Lozano was fed up with the lack of quality tree care service in his area and decided to take matters into his own hands. The franchise model provided by Joshua Tree Experts provided Lozano with the support he needed to start his own business and fill a need in his community.&nbsp;Lozano was impressed with the team’s knowledge of the tree business and felt confident with the quality and value of the service the brand provides.&nbsp;&nbsp;While Lozano was impressed with Joshua Tree Experts, the brand was just as impressed with Lozano. He now serves as a business coach for other franchisees joining the system. The value of his background in leadership and experience in entrepreneurship was immediately recognized by Malik, and now Lozano is instrumental in the brand’s expansion.&nbsp;<h3>Building a Strong Brand</h3>Joshua Tree Experts has a strong reputation and positive public image. “People will pass a work site and comment on our clean trucks, nice matching uniforms and the proper use of safety equipment by our employees,” explained Malik. “People will come to us because they’ve seen high reviews on Google.”&nbsp;On top of such a positive public image, Joshua Tree Experts has become known for the education, training and certifications it offers employees. “We invest in our employees,” explained Malik. “Other companies are not necessarily doing that.”<h3>The Future of Joshua Tree</h3>With Joshua Tree Experts recently surpassing&nbsp;<a href="https://1851franchise.com/joshuatreeexperts/with-over-7-million-in-sales-in-2022-joshua-tree-experts-proves-to-be-an-excellent-business-opportunity-for-high-net-worth-individuals-2722644#stories">$7 million</a> in sales in 2022, the future looks bright for the tree care brand.&nbsp;Joshua Tree Experts has big plans for growth going forward and aims to&nbsp;<a href="https://1851franchise.com/joshuatreeexperts/joshua-tree-experts-partners-with-franchise-fastlane-for-development-2721189?utm_source=1851franchise.com&amp;utm_medium=article&amp;utm_campaign=with-over-7-million-in-sales-in-2022-joshua-tree-experts-proves-to-be-an-excellent-business-opportunity-for-high-net-worth-individuals-2722644">sell 35 units&nbsp;</a>over the next two years, giving prospective franchisees the chance to be a part of the brand’s major expansion.&nbsp;The startup costs for a Joshua Tree Experts franchise range from $196,760 to $303,091. For more information on franchising with Joshua Tree Experts, visit&nbsp;<a href="https://www.joshuatreeexperts.com/franchise?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=how-joshua-tree-experts-created-a-low-cost-business-opportunity-for-those-looking-to-scale-2723336&utm_source=1851franchise.com&utm_medium=article&utm_campaign=from-roots-to-branches-how-joshua-tree-grew-from-local-business-to-franchise-powerhouse-2723904" target="_blank" rel="nofollow">https://www.joshuatreeexperts.com/franchise</a>.

From Roots to Branches: How Joshua Tree Grew from Local Business to Franchise Powerhouse

1851 Franchise

Joshua Tree’s evolution started as one man’s vision of a small company with 10 employees, but soon became a lucrative franchise with no signs of stopping.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

from-roots-to-branches-how-joshua-tree-grew-from-local-business-to-franchise-powerhouse

SweatHouz

Memberships That Matter: SweatHouz’s Recurring Revenue Model Explained

sweathouz-recurring-revenue-model

Pigtails & Crewcuts

Pigtails & Crewcuts National Convention Spotlights a Business That Builds More Than Just Revenue

Why Franchisees Are All In: Pigtails & Crewcuts National Convention Spotlights a Business That Builds More Than Just Revenue

pigtails-and-crewcuts-national-convention-2025

Pet Wants

How Pet Wants Offers a Franchise Opportunity That Feeds Both Pets and Passion

how-pet-wants-offers-a-franchise-opportunity-that-feeds-both-pets-and-passion

Keke's Breakfast Cafe

The Simple Secret Behind Keke’s Breakfast Cafe: Design for People, Then Scale

kekes-breakfast-cafe-franchishe-jon-ahrendt-john-ehrhard

Benjamin Franklin Plumbing

Benjamin Franklin Plumbing Franchise - Bob Evenhouse - Grand Rapids, Michigan -  1851 Franchise

Corporate Refugee Turned Punctual Plumber: Why Bob Evenhouse Left Corporate Life To Build a Family-Focused Plumbing Franchise

benjamin-franklin-plumbing-franchise-bob-evenhouse

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Authority Brands Enters Q4 with Record Momentum

Authority Brands Enters Q4 with Record Momentum, Surpassing 200 New Franchise Owners in the First 10 Months of 2025

authority-brands-enters-q4-with-record-momentum-surpassing-200-new-franchise-owners-in-the-first-10-months-of-2025

Franchises, work-life balance, millennials in franchising, millennials work-life balance

The Best Franchises for Millennials Wanting Work-Life Balance

best-franchises-millennials-work-life-balance

Photo of Papa Murphy's Take 'N' Bake Pizza franchisee Lily Wilford

Entrepreneur: This 18-Year-Old Saves Babysitting Money for College — Then Decided to Buy a Business Instead

18-year-old-franchise-owner-lily-wilford

Amazon outage, AWS outage, Amazon AWS logo

The Day the Cloud Stalled: How Amazon's Outage Impacted Franchise Economy

amazon-aws-outage-franchise-impact-travel-dining-failure

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

Photo of Humbug Holiday Lighting team members wearing festive sweaters, beanies, smiling at camera

Happinest Brands Turns the ‘Off-Season’ Into a Bright Spot for Franchisees

happinest-holiday-lighting-franchise-support

image of mellow mushroom deep dive into financials article from 1851 franchise

Mellow Mushroom Franchise Costs, Fees, Profit and Data for 2025

mellow-mushroom-franchise-deep-dive

Scenthound Franchise Costs, Fees, Profit and Data for 2025

scenthound-franchise-costs-fees-profit-and-data

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

The Panos Family’s Role in Preserving Mellow Mushroom’s Character — and Expanding in Atlanta

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

graphic image of an 1851 franchisee spotlight brayden and johnny steven of teriyaki madness

From Roots to Branches: How Joshua Tree Grew from Local Business to Franchise Powerhouse

MORE STORIES LIKE THIS