The Brass Tap Social House & Kitchen is an upscale American tavern where something good is always going on. Locally owned and locally operated since 2007, it’s the lively place to find an impressive selection of domestic and craft beers, handmade cocktails and curated wines.  All this is paired alongside a creative menu of elevated tavern fare with wings, burgers, sandwiches, pizzas and shareables. Positioned as more than a traditional sports bar or taproom, the concept emphasizes gathering with friends through curated menus, local events and a welcoming environment designed for social connection.

With more than 50 locations open and dozens more in development, The Brass Tap appeals to a broad adult demographic, from craft beer enthusiasts and young professionals to families and local groups seeking a reliable gathering place.

1. What Is the Brand Overview for The Brass Tap?

About the Brand

The Brass Tap was founded in Tampa, Florida, with the goal of creating a refined alternative to the traditional neighborhood bar. Built around drink-forward social dining occasions and a strong sense of place, the brand has grown steadily under the backing of FSC Franchise Co.

Today, the concept continues to evolve its food menu and beverage mix to align with changing consumer preferences while maintaining its core identity as a community-first destination.

Mission: The Brass Tap’s mission is to be the best social gathering place in the neighborhood, delivering memorable experiences through great food, drinks and hospitality.

Vision: The brand’s vision is to drive sustained unit-level growth by evolving alongside guest preferences while building on its strong foundation in the bar and grill segment.

Unique Selling Points (USPs)

2. What Are the Franchise Opportunity Details?

Why Franchise With The Brass Tap?

Available Territories

The Brass Tap is actively seeking franchise partners across much of the United States, with franchise opportunities available in 45 states. Prospective franchisees are encouraged to speak with the franchise development team to discuss territory availability in their desired market.

Investment Overview

Initial Costs: The estimated initial investment required to begin operation of a franchise ranges from $535,350 to $1,738,675. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:

Type of Expenditure

Min

Max

Franchise Fee

$25,000

$25,000

Training Fee

$20,000

$20,000

Leasehold Improvements

$196,000

$883,000

Lease Deposit

$9,900

$28,125

Equipment

$130,000

$360,500

Furnishings and Fixtures

$22,000

$115,000

Audio and Video Equipment

$25,000

$75,000

Signage

$10,000

$20,000

Initial Inventory

$25,000

$30,000

Architect Fees and Permits

$7,500

$15,000

Computer System

$13,000

$15,600

Computer Support (3 Months)

$1,950

$1,950

Travel, Lodging and Meals for Initial Training

$2,500

$8,000

Licenses and Permits

$1,500

$7,500

Insurance

$4,000

$18,000

Promotional and Advertising (3 Months)

$3,000

$8,000

Professional Fees

$3,000

$8,000

Liquor License

$10,000

$50,000

Additional Funds (3 Months)

$20,000

$40,000

Utility Deposits & Impact Fees

$6,000

$10,000

Initial Franchise Fee: The Brass Tap charges a $25,000 nonrefundable franchise fee per location for a single-unit franchise agreement. The fee is typically paid in two installments: $12,500 upon signing the franchise agreement and $12,500 upon lease execution or 30 days before construction begins, whichever comes first.

The brand offers a 10% franchise fee discount to qualified U.S. military veterans through its Veteran Program.

Ongoing Fees: According to the 2026 FDD, The Brass Tap franchisees are responsible for the following ongoing payments and fees:

Type of FeeAmount
Royalty5% of adjusted gross sales/month
Marketing & Development Fund Contribution2% of adjusted gross sales/month
IT Fee $250/month
Website Fee $100/month

ROI Potential: According to the 2026 FDD, The Brass Tap bars operating domestically reported the following gross sales for 2023, 2024 and 2025:

Year (# of Bars)

Average

Median

High

Low

2023 (34)

$1,436,849

$1,225,860

$2,867,363

$909,985

2024 (38)

$1,402,356

$1,319,839

$2,398,697

$695,032

2025 (40)

$1,382,100

$1,296,589

$3,721,568

$622,486

The 2026 FDD also provides financial information for two mature company-owned bars that were open on or before June 30, 2025: 

Metric

The Brass Tap Bar 1

The Brass Tap Bar 2

Sales$1,468,691$1,199,984
Cost of Goods Sold (COGS)$364,175 (24.8%)$304,572 (25.4%)
Cost of Labor (COL)$446,3004 (30.4%)$396,610 (33.1%)
Store-Level EBITDA$197,988 (13.5%)$43,498 (3.6%)

3. What Franchisee Support Does The Brass Tap Provide?

Pre-Opening Support

Franchisees receive guidance with site selection, real estate evaluation, build-out coordination and pre-opening planning to ensure locations are positioned for long-term success.

Training Programs

Training includes four weeks of comprehensive instruction at the corporate level, followed by two weeks of on-site training with a business support team prior to opening. Ongoing training is provided across departments throughout ownership.

Operational Support

The Brass Tap provides continued operational guidance through regional franchise consultants, business reviews and marketing support, helping owners optimize performance and maintain brand standards.

Technology and Tools

Franchisees utilize a cloud-based point-of-sale system, an industry-leading loyalty program called Brew Crew, and centralized tools that support marketing, reporting and guest engagement.

4. What Are the Franchise Requirements for The Brass Tap?

Eligibility Criteria

Ideal candidates have leadership or restaurant management experience, are coachable and system-oriented and are committed to delivering high-quality guest experiences.

Operational Commitments

The Brass Tap supports multi-unit ownership; however, success depends on strong operational management and leadership presence. Late-night hours and hospitality-driven operations should be expected.

Funding Assistance

Third-party financing options are available through approved lending partners.

5. Are There Franchisee Success Stories?

“We visited The Brass Tap years ago in Florida while visiting family. We liked the concept — all the taps were very overwhelming in a good way. It was entertaining, and my husband and I love watching sports. We thought it would be a great, family-friendly place where people could come watch games, grab a drink and enjoy themselves.”

– Hely Patel, Franchisee — Pasadena, Maryland (Read her story here)

“The brand wasn’t just trying to sell us something. They weren’t pushing a sales pitch; they genuinely cared about whether we were the right fit for their system, and that was a huge green flag for us.”

– Prapti Patel, Franchisee — St. Louis, Missouri (Read her story here)

“We've become an integral part of the Lakeland community by fostering a welcoming and safe environment. We get very high marks from our customers for cleanliness, safety and a positive, energetic environment. It’s a place where people feel comfortable coming to enjoy themselves. We're honored to be a place where everyone from young people on first dates to community leaders feel welcome.”

– Bharat Chhabria, Franchisee — Lakeland, Florida (Read his story here)

6. What Is the Market Potential for the Bar and Grill Sector? 

The U.S. bar and grill sector remains a sizable part of the dining landscape, with more than 53,600 bar-and-grill establishments operating nationwide as of June 2026. Recent performance also suggests there is room for growth, particularly for concepts that give consumers a clear reason to dine out. Among the country's largest bar-and-grill chains, one concept increased U.S. systemwide sales 20.6% in 2025 to more than $5.5 billion, following a 15% increase the year before. That momentum comes after a more difficult stretch for the segment, when established bar-and-grill chains faced pressure from changing dining habits and increased competition for consumers' discretionary spending. The recent turnaround at the top of the category suggests the model can still resonate when operators pair an approachable food and beverage menu with strong value, an inviting atmosphere and a dining experience that is difficult to replicate at home.

Competitor Analysis

The Brass Tap differentiates itself through its elevated food program, localized beer selections and community-centric positioning. Primary competitors include Yard House, Buffalo Wild Wings, Lazy Dog and Walk-On’s Sports Bistreaux.

7. What Is the Application Process for The Brass Tap Franchisees?

  1. Complete the Application and Nondisclosure Form (1 Week): Submit your franchise application and sign a non-disclosure agreement to begin the evaluation process.
  2. Participate in a Preliminary Phone Call (1 Week): Speak with the franchise development team to review your application, discuss your background and evaluate your qualifications.
  3. Review the FDD (1 Week): Carefully examine the FDD to understand the investment, fees, obligations and franchise system.
  4. Complete the Background and Credit Check (1 Week): Authorize the required background and credit screening as part of The Brass Tap's candidate review process.
  5. Interview With the Development Team (Pending Background Check): Meet with members of the franchise development team by phone or Zoom to discuss the opportunity and determine mutual fit.
  6. Attend Discovery Day (2-4 Weeks): Visit with The Brass Tap leadership to learn more about the brand, ask questions and gain a deeper understanding of the franchise system.
  7. Sign the Development Agreement (2-4 Weeks): Execute the development agreement to officially move forward with opening your first The Brass Tap location.

Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves. 

Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.

Disclaimer: This content is for information only. You should not construe any such information or other material as legal, tax, investment, financial or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement or offer to buy or sell any franchises, securities or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction. 

All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

The Brass Tap Social House & Kitchen is an upscale American tavern where something good is always going on. Locally owned and locally operated since 2007, it’s the lively place to find an impressive selection of domestic and craft beers, handmade cocktails and curated wines.  All this is paired alongside a creative menu of elevated tavern fare with wings, burgers, sandwiches, pizzas and shareables. Positioned as more than a traditional sports bar or taproom, the concept emphasizes gathering with friends through curated menus, local events and a welcoming environment designed for social connection.

With more than 50 locations open and dozens more in development, The Brass Tap appeals to a broad adult demographic, from craft beer enthusiasts and young professionals to families and local groups seeking a reliable gathering place.

1. What Is the Brand Overview for The Brass Tap?

About the Brand

The Brass Tap was founded in Tampa, Florida, with the goal of creating a refined alternative to the traditional neighborhood bar. Built around drink-forward social dining occasions and a strong sense of place, the brand has grown steadily under the backing of FSC Franchise Co.

Today, the concept continues to evolve its food menu and beverage mix to align with changing consumer preferences while maintaining its core identity as a community-first destination.

Mission: The Brass Tap’s mission is to be the best social gathering place in the neighborhood, delivering memorable experiences through great food, drinks and hospitality.

Vision: The brand’s vision is to drive sustained unit-level growth by evolving alongside guest preferences while building on its strong foundation in the bar and grill segment.

Unique Selling Points (USPs)

  • Curated rotating craft beer selections with localized offerings.
  • Handcrafted, creative cocktails and curated wines.
  • Refined tavern fare that goes beyond standard bar food.
  • Experiential atmosphere centered on events, sports and community gatherings.
  • A welcoming environment that balances food, beverage and social connection.

2. What Are the Franchise Opportunity Details?

Why Franchise With The Brass Tap?

  • Backed by an experienced hospitality franchisor with a track record in bar and restaurant operations.
  • Proven business model positioned within the elevated bar and grill segment.
  • Established brand recognition supported by national and local marketing initiatives.
  • Comprehensive pre-opening, training and ongoing operational support.
  • Semi-absentee ownership potential with the right operational management structure in place.

Available Territories

The Brass Tap is actively seeking franchise partners across much of the United States, with franchise opportunities available in 45 states. Prospective franchisees are encouraged to speak with the franchise development team to discuss territory availability in their desired market.

Investment Overview

Initial Costs: The estimated initial investment required to begin operation of a franchise ranges from $535,350 to $1,738,675. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:

Type of Expenditure

Min

Max

Franchise Fee

$25,000

$25,000

Training Fee

$20,000

$20,000

Leasehold Improvements

$196,000

$883,000

Lease Deposit

$9,900

$28,125

Equipment

$130,000

$360,500

Furnishings and Fixtures

$22,000

$115,000

Audio and Video Equipment

$25,000

$75,000

Signage

$10,000

$20,000

Initial Inventory

$25,000

$30,000

Architect Fees and Permits

$7,500

$15,000

Computer System

$13,000

$15,600

Computer Support (3 Months)

$1,950

$1,950

Travel, Lodging and Meals for Initial Training

$2,500

$8,000

Licenses and Permits

$1,500

$7,500

Insurance

$4,000

$18,000

Promotional and Advertising (3 Months)

$3,000

$8,000

Professional Fees

$3,000

$8,000

Liquor License

$10,000

$50,000

Additional Funds (3 Months)

$20,000

$40,000

Utility Deposits & Impact Fees

$6,000

$10,000

Initial Franchise Fee: The Brass Tap charges a $25,000 nonrefundable franchise fee per location for a single-unit franchise agreement. The fee is typically paid in two installments: $12,500 upon signing the franchise agreement and $12,500 upon lease execution or 30 days before construction begins, whichever comes first.

The brand offers a 10% franchise fee discount to qualified U.S. military veterans through its Veteran Program.

Ongoing Fees: According to the 2026 FDD, The Brass Tap franchisees are responsible for the following ongoing payments and fees:

Type of FeeAmount
Royalty5% of adjusted gross sales/month
Marketing & Development Fund Contribution2% of adjusted gross sales/month
IT Fee $250/month
Website Fee $100/month

ROI Potential: According to the 2026 FDD, The Brass Tap bars operating domestically reported the following gross sales for 2023, 2024 and 2025:

Year (# of Bars)

Average

Median

High

Low

2023 (34)

$1,436,849

$1,225,860

$2,867,363

$909,985

2024 (38)

$1,402,356

$1,319,839

$2,398,697

$695,032

2025 (40)

$1,382,100

$1,296,589

$3,721,568

$622,486

The 2026 FDD also provides financial information for two mature company-owned bars that were open on or before June 30, 2025: 

Metric

The Brass Tap Bar 1

The Brass Tap Bar 2

Sales$1,468,691$1,199,984
Cost of Goods Sold (COGS)$364,175 (24.8%)$304,572 (25.4%)
Cost of Labor (COL)$446,3004 (30.4%)$396,610 (33.1%)
Store-Level EBITDA$197,988 (13.5%)$43,498 (3.6%)

3. What Franchisee Support Does The Brass Tap Provide?

Pre-Opening Support

Franchisees receive guidance with site selection, real estate evaluation, build-out coordination and pre-opening planning to ensure locations are positioned for long-term success.

Training Programs

Training includes four weeks of comprehensive instruction at the corporate level, followed by two weeks of on-site training with a business support team prior to opening. Ongoing training is provided across departments throughout ownership.

Operational Support

The Brass Tap provides continued operational guidance through regional franchise consultants, business reviews and marketing support, helping owners optimize performance and maintain brand standards.

Technology and Tools

Franchisees utilize a cloud-based point-of-sale system, an industry-leading loyalty program called Brew Crew, and centralized tools that support marketing, reporting and guest engagement.

4. What Are the Franchise Requirements for The Brass Tap?

Eligibility Criteria

  • Liquid Assets: $300,000 per location
  • Net Worth: $1,000,000 per location
  • Credit Score: strong credit required

Ideal candidates have leadership or restaurant management experience, are coachable and system-oriented and are committed to delivering high-quality guest experiences.

Operational Commitments

The Brass Tap supports multi-unit ownership; however, success depends on strong operational management and leadership presence. Late-night hours and hospitality-driven operations should be expected.

Funding Assistance

Third-party financing options are available through approved lending partners.

5. Are There Franchisee Success Stories?

“We visited The Brass Tap years ago in Florida while visiting family. We liked the concept — all the taps were very overwhelming in a good way. It was entertaining, and my husband and I love watching sports. We thought it would be a great, family-friendly place where people could come watch games, grab a drink and enjoy themselves.”

– Hely Patel, Franchisee — Pasadena, Maryland (Read her story here)

“The brand wasn’t just trying to sell us something. They weren’t pushing a sales pitch; they genuinely cared about whether we were the right fit for their system, and that was a huge green flag for us.”

– Prapti Patel, Franchisee — St. Louis, Missouri (Read her story here)

“We've become an integral part of the Lakeland community by fostering a welcoming and safe environment. We get very high marks from our customers for cleanliness, safety and a positive, energetic environment. It’s a place where people feel comfortable coming to enjoy themselves. We're honored to be a place where everyone from young people on first dates to community leaders feel welcome.”

– Bharat Chhabria, Franchisee — Lakeland, Florida (Read his story here)

6. What Is the Market Potential for the Bar and Grill Sector? 

The U.S. bar and grill sector remains a sizable part of the dining landscape, with more than 53,600 bar-and-grill establishments operating nationwide as of June 2026. Recent performance also suggests there is room for growth, particularly for concepts that give consumers a clear reason to dine out. Among the country's largest bar-and-grill chains, one concept increased U.S. systemwide sales 20.6% in 2025 to more than $5.5 billion, following a 15% increase the year before. That momentum comes after a more difficult stretch for the segment, when established bar-and-grill chains faced pressure from changing dining habits and increased competition for consumers' discretionary spending. The recent turnaround at the top of the category suggests the model can still resonate when operators pair an approachable food and beverage menu with strong value, an inviting atmosphere and a dining experience that is difficult to replicate at home.

Competitor Analysis

The Brass Tap differentiates itself through its elevated food program, localized beer selections and community-centric positioning. Primary competitors include Yard House, Buffalo Wild Wings, Lazy Dog and Walk-On’s Sports Bistreaux.

7. What Is the Application Process for The Brass Tap Franchisees?

  1. Complete the Application and Nondisclosure Form (1 Week): Submit your franchise application and sign a non-disclosure agreement to begin the evaluation process.
  2. Participate in a Preliminary Phone Call (1 Week): Speak with the franchise development team to review your application, discuss your background and evaluate your qualifications.
  3. Review the FDD (1 Week): Carefully examine the FDD to understand the investment, fees, obligations and franchise system.
  4. Complete the Background and Credit Check (1 Week): Authorize the required background and credit screening as part of The Brass Tap's candidate review process.
  5. Interview With the Development Team (Pending Background Check): Meet with members of the franchise development team by phone or Zoom to discuss the opportunity and determine mutual fit.
  6. Attend Discovery Day (2-4 Weeks): Visit with The Brass Tap leadership to learn more about the brand, ask questions and gain a deeper understanding of the franchise system.
  7. Sign the Development Agreement (2-4 Weeks): Execute the development agreement to officially move forward with opening your first The Brass Tap location.

Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves. 

Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.

Disclaimer: This content is for information only. You should not construe any such information or other material as legal, tax, investment, financial or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement or offer to buy or sell any franchises, securities or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction. 

All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

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Victoria Campisi

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