As multi-unit franchising continues to gain momentum, experienced operators are looking beyond individual brands and evaluating the broader platform supporting their growth. Increasingly, those franchisees are turning to FSC Franchise Co., where multiple restaurant concepts, shared resources and development support create opportunities to scale more efficiently.

According to Scott SirLouis, chief operating officer of FSC, the appeal begins with unit-level performance. Mangesh Patel, a longtime hospitality operator and developer, also shared a few details on why the partnership with FSC can be valuable to a franchise.

Strong Unit Economics Create a Foundation for Expansion

For multi-unit operators, growth starts with a vision for the underlying business model. Before committing to additional locations, franchisees need to see a few key indicators. They need to know there are healthy margins and that the concept can perform consistently across markets. These two things are often reflected in strong sales performance. At The Brass Tap, finances have become a primary driver of franchise interest.

"First and foremost, what drives interest in any franchise brand is the performance of the restaurants," SirLouis said. "The financial performance at The Brass Tap has been very strong. Our average unit volumes continue to increase. As we open stores, the opening volumes continue to grow."

This reflects how sales can support healthy margins while giving guests more reasons to come back. When operators look for different franchise opportunities, they should identify a strong unit-level performance. This will be a major benefit when considering additional development. 

Patel's own expansion plans show the importance of strong unit economics when evaluating growth opportunities. He didn't arrive at the decision overnight. After decades in the restaurant and hospitality industry, including owning four full-service restaurants in the Atlanta area, which he sold in 2018, he spent time evaluating franchise opportunities. Beef 'O' Brady's stood out for several reasons. 

"I went and tried the food and looked closely at the menu," Patel said. "Every item I tasted was very good, and what impressed me most was that the menu isn't overly labor-intensive. After years in the restaurant business, you learn to appreciate concepts that can deliver quality food while still operating efficiently." 

Patel’s experience shows why franchise investors pay close attention to the operating model. The food has to appeal to guests, but the concept also has to be efficient enough for operators to run well as they grow.

Access to Better Market Intelligence

Operators also need trust that they are entering the right markets and selecting the right sites. FSC supports franchisees with sophisticated real estate and market analysis tools that help reduce uncertainty during the development process. Rather than relying solely on local market knowledge, franchisees gain access to national data that can identify emerging opportunities before competitors.

"We use a tool that lists every commercial property in America," SirLouis said. "We can go into any market and see not only what spaces are available today, but what will be coming on the market."

The company also evaluates potential sites using demographic information, purchasing behavior data and traffic patterns. By comparing new locations against top-performing restaurants within the system, franchisees gain additional insight into how a site may perform before committing to development.

"We correlate that data to our highest performing The Brass Tap locations so we can look for sites that are similar to those locations," SirLouis said. "That allows us to evaluate any potential site in the country."

By comparing prospective sites against existing top-performing locations, franchisees can evaluate new markets using data rather than relying solely on local assumptions. 

The Advantages of a Multi-Brand Platform

While many franchise systems offer support at the brand level, FSC provides additional scale through its portfolio of restaurant concepts, including The Brass Tap, Beef 'O' Brady's and Newk's Eatery. That larger platform creates operational advantages that become increasingly valuable as franchisees expand.

"By combining our brands, we got scale in purchasing strength and the level of support that we can offer from a marketing, technology and operations standpoint," SirLouis said.

Shared purchasing programs allow franchisees to benefit from systemwide negotiations with suppliers. At the same time, centralized support teams provide resources that smaller franchise systems may struggle to offer. This can be an advantage for operators navigating supply chain challenges.

Technology and Support That Scale With Growth

As operators move from one location to several, technology and infrastructure often become critical factors in long-term success.

FSC invests in technology platforms that support both guest engagement and restaurant operations. Franchisees have access to tools such as loyalty programs, online ordering systems and cloud-based point-of-sale technology designed to improve efficiency across multiple locations.

"We have full-scale IT departments that support our brands," SirLouis said. "That allows us to offer technology that gives both a consumer advantage and tools for owners to run their business better."

Instead of investing in separate technology platforms, franchisees can take advantage of the systems that are already operating across the FSC portfolio. 

What Multi-Unit Operators Should Consider

Franchisees evaluating multi-unit opportunities often focus on more than a single restaurant's performance. They look at the infrastructure behind the brand, the quality of support systems and whether the organization can help them scale successfully over time.

FSC Franchise Co. continues to attract operators because it offers more than just a franchise brand. Franchisees gain access to development resources and also obtain purchasing advantages they didn’t have before. The support systems certainly help simplify growth as new locations are added.

For more information on franchising with FSC Franchise Co., please visit https://1851franchise.com/fsc-franchise-co.

As multi-unit franchising continues to gain momentum, experienced operators are looking beyond individual brands and evaluating the broader platform supporting their growth. Increasingly, those franchisees are turning to FSC Franchise Co., where multiple restaurant concepts, shared resources and development support create opportunities to scale more efficiently.

According to Scott SirLouis, chief operating officer of FSC, the appeal begins with unit-level performance. Mangesh Patel, a longtime hospitality operator and developer, also shared a few details on why the partnership with FSC can be valuable to a franchise.

Strong Unit Economics Create a Foundation for Expansion

For multi-unit operators, growth starts with a vision for the underlying business model. Before committing to additional locations, franchisees need to see a few key indicators. They need to know there are healthy margins and that the concept can perform consistently across markets. These two things are often reflected in strong sales performance. At The Brass Tap, finances have become a primary driver of franchise interest.

"First and foremost, what drives interest in any franchise brand is the performance of the restaurants," SirLouis said. "The financial performance at The Brass Tap has been very strong. Our average unit volumes continue to increase. As we open stores, the opening volumes continue to grow."

This reflects how sales can support healthy margins while giving guests more reasons to come back. When operators look for different franchise opportunities, they should identify a strong unit-level performance. This will be a major benefit when considering additional development. 

Patel's own expansion plans show the importance of strong unit economics when evaluating growth opportunities. He didn't arrive at the decision overnight. After decades in the restaurant and hospitality industry, including owning four full-service restaurants in the Atlanta area, which he sold in 2018, he spent time evaluating franchise opportunities. Beef 'O' Brady's stood out for several reasons. 

"I went and tried the food and looked closely at the menu," Patel said. "Every item I tasted was very good, and what impressed me most was that the menu isn't overly labor-intensive. After years in the restaurant business, you learn to appreciate concepts that can deliver quality food while still operating efficiently." 

Patel’s experience shows why franchise investors pay close attention to the operating model. The food has to appeal to guests, but the concept also has to be efficient enough for operators to run well as they grow.

Access to Better Market Intelligence

Operators also need trust that they are entering the right markets and selecting the right sites. FSC supports franchisees with sophisticated real estate and market analysis tools that help reduce uncertainty during the development process. Rather than relying solely on local market knowledge, franchisees gain access to national data that can identify emerging opportunities before competitors.

"We use a tool that lists every commercial property in America," SirLouis said. "We can go into any market and see not only what spaces are available today, but what will be coming on the market."

The company also evaluates potential sites using demographic information, purchasing behavior data and traffic patterns. By comparing new locations against top-performing restaurants within the system, franchisees gain additional insight into how a site may perform before committing to development.

"We correlate that data to our highest performing The Brass Tap locations so we can look for sites that are similar to those locations," SirLouis said. "That allows us to evaluate any potential site in the country."

By comparing prospective sites against existing top-performing locations, franchisees can evaluate new markets using data rather than relying solely on local assumptions. 

The Advantages of a Multi-Brand Platform

While many franchise systems offer support at the brand level, FSC provides additional scale through its portfolio of restaurant concepts, including The Brass Tap, Beef 'O' Brady's and Newk's Eatery. That larger platform creates operational advantages that become increasingly valuable as franchisees expand.

"By combining our brands, we got scale in purchasing strength and the level of support that we can offer from a marketing, technology and operations standpoint," SirLouis said.

Shared purchasing programs allow franchisees to benefit from systemwide negotiations with suppliers. At the same time, centralized support teams provide resources that smaller franchise systems may struggle to offer. This can be an advantage for operators navigating supply chain challenges.

Technology and Support That Scale With Growth

As operators move from one location to several, technology and infrastructure often become critical factors in long-term success.

FSC invests in technology platforms that support both guest engagement and restaurant operations. Franchisees have access to tools such as loyalty programs, online ordering systems and cloud-based point-of-sale technology designed to improve efficiency across multiple locations.

"We have full-scale IT departments that support our brands," SirLouis said. "That allows us to offer technology that gives both a consumer advantage and tools for owners to run their business better."

Instead of investing in separate technology platforms, franchisees can take advantage of the systems that are already operating across the FSC portfolio. 

What Multi-Unit Operators Should Consider

Franchisees evaluating multi-unit opportunities often focus on more than a single restaurant's performance. They look at the infrastructure behind the brand, the quality of support systems and whether the organization can help them scale successfully over time.

FSC Franchise Co. continues to attract operators because it offers more than just a franchise brand. Franchisees gain access to development resources and also obtain purchasing advantages they didn’t have before. The support systems certainly help simplify growth as new locations are added.

For more information on franchising with FSC Franchise Co., please visit https://1851franchise.com/fsc-franchise-co.

Don’t Miss the Next Big Franchise Story

Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else

By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.

Ray Taylor

About the Author

Ray Taylor

Follow

All Articles

No related articles found