Garage Up is a comprehensive garage renovation franchise offering a full suite of services, including garage door repair, epoxy flooring, storage solutions, lighting and more. As part of ResiBrandsGarage Up provides franchisees with extensive support, proven business systems and access to a rapidly growing home services market.

1. What Is the Brand Overview for Garage Up?

About the Brand

Garage Up was founded as part of ResiBrands with the mission of redefining garage renovations and repairs. By offering a full-service model that includes everything from garage doors and epoxy flooring to lighting and storage, Garage Up empowers entrepreneurs with a strong foundation in an in-demand sector.

Mission: Garage Up’s mission is to transform underutilized garage spaces into functional, organized and aesthetically pleasing environments while providing franchisees with the tools and support they need to succeed.

Vision: Garage Up envisions becoming the leading name in garage renovations by offering high-quality services, innovative solutions and unparalleled franchisee support. 

Unique Selling Points (USPs)

  • First-Ever Complete Garage Renovation Franchise: No other brand offers the full range of services Garage Up provides.
  • Consistent Revenue Streams: Year-round demand for garage door repairs, renovations and organization solutions.
  • Top-Rated Coaching and Support: Franchisees receive guidance from industry leaders like John Maxwell and Codie Sanchez.
  • National Appointment Scheduling Options: Multiple lead management solutions, including call center support.
  • Strong Vendor Relationships: Franchisees benefit from pre-established supplier partnerships for better pricing and logistics.
  • Comprehensive Marketing Support: SEO, social media, videography and branding assistance through ResiMarketing.

2. What Are the Franchise Opportunity Details?

Why Franchise With Garage Up?

  • Proven Business Model: Leverage a scalable system with multiple revenue streams.
  • Comprehensive Training and Support: Ongoing business coaching and mentorship programs.
  • Exclusive Vendor Relationships: Access to quality materials and cost-efficient supplies.
  • Scalable Growth Opportunities: Choose from different franchise ownership models to fit your goals.

Available Territories

Garage Up is expanding nationwide, with prime territories available in Alabama (Birmingham), Arizona (Phoenix), Colorado (Colorado  Springs), Florida (Fort Lauderdale, Miami, Tampa), Georgia (Atlanta), Massachusetts (Boston), Missouri (Kansas City), Oklahoma (Oklahoma City), Tennessee (Nashville) and Texas (Dallas, Houston, San Antonio).

There may be other territories available as well. Candidates can contact ResiBrand online for a complete list.

Investment Overview

Initial Costs: The estimated initial investment for opening a Garage Up franchise ranges from $113,000 to $142,000. These costs break down as follows:

Type of Expenditure

Min

Max

Franchise Fee

$59,000

$59,000

Training Expenses

$3,000

$5,500

Vehicle Lease

$2,250

$4,500

Master Class

$5,000

$5,000

Business Licenses & Permits

$250

$3,000

Computer System & Setup

$500

$1,000

Uniform & Branded Materials

$2,500

$4,000

Office Equipment & Supplies

$500

$2,500

Professional Fees

$500

$2,500

Marketing Development Fee

$5,000

$5,000

Grand Opening &

Advertising/Marketing

$10,000

$15,000

Insurance

$2,500 

$5,000

Additional Funds (3 Months)

$22,000

$30,000

Initial Franchise Fee: The franchise fee is $59,000, which is payable upon signing the Franchise Agreement. ResiBrands offers a 10% discount to qualifying military veterans and members of the clergy, as well as entrepreneurs under the age of 29.

Ongoing Fees: As of March 2025, Garage Up has not publicly disclosed any ongoing franchisee payments or fees. Candidates are encouraged to contact ResiBrand directly for information.

ROI Potential: As of March 2025, Action Exteriors has not publicly disclosed Item 19 of its Franchise Disclosure Document (FDD).

3. What Franchisee Support Does Garage Up Provide?

Training Programs

Garage Up offers structured training that covers all aspects of running a successful garage renovation business, from technical services to customer management.

Operational Support

  • Marketing Assistance: SEO optimization, graphic design, branding, social media and lead generation.
  • Call Center and Appointment Scheduling: Flexible options for lead handling and customer interactions.
  • Ongoing Coaching and Mentorship: Industry leaders provide franchisees with business and leadership training.

Technology and Tools

  • Customer Management Software: Streamline scheduling, invoicing and customer communications.
  • Advanced Marketing Tools: National campaigns, local SEO and online advertising strategies.
  • Vendor Portal: Access to preferred pricing and direct supplier relationships.

4. What Are the Franchise Requirements for Garage Up?

Eligibility Criteria

  • Investment Requirements: Franchise fees and startup costs vary based on the ownership model.
  • No Industry Experience Required: Garage Up provides all necessary training.

Operational Commitments

Garage Up offers four franchise models with different levels of commitment:

  • Operator Model (1 unit): Hands-on management, home-based operations.
  • Manager Model (2-3 units): Hire a territory manager while overseeing operations.
  • Director Model (4-7 units): Focus on sales and growth while managing multiple locations.
  • CEO Model (5+ units): Operate at a strategic level with a regional director handling daily operations

Funding Assistance

Garage Up provides financing support through partnerships with industry lenders.

5. What Is the Market Potential for Home Services? 

The global home services market is experiencing significant growth, with projections estimating an increase of $1.03 trillion from 2025-2029 at a CAGR of 10.5%. This growth is largely driven by increasing urbanization, which fuels demand for garage renovations, storage solutions and home improvement services.

Competitor Analysis

Garage Up differentiates itself by offering a complete garage renovation solution, while competitors like Garage Living and Hello Garage focus only on select services like flooring or organization.

6. What Is the Application Process for Garage Up Franchisees?

  1. Introductory Call: Speak with the franchise development team to assess fit.
  2. Review Franchise Disclosure Document (FDD): Understand the franchise agreement.
  3. Exploration Phase: Learn more about the brand and available territories.
  4. Validation Phase: Speak with existing franchisees for insights.
  5. Confirmation Phase: Meet with Garage Up’s executive team to finalize the agreement.
  6. Legal Documentation: Sign contracts and complete onboarding.
  7. Launch and Training: Begin training and open your Garage Up franchise.

To start the application process by scheduling a free introductory call, fill out the online application.

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Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.

Disclaimer: This content is for information only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction. 

All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

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Victoria Campisi

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Victoria Campisi

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