Franchisor Stories
With the evolution of the in-salon brand experience, franchisees will get the best of both worlds — a fresh salon design along with the consistent corporate support they can count on.
Great Clips, the world’s largest salon brand with more than 4,400 locations throughout 180 markets in the U.S. and Canada, is sprucing up its salon design with a refreshed look. The new design was created with customers, franchisees and their stylists in mind. Franchisees who sign on for new development will have the opportunity to own and operate their own business with the power of a national brand, around-the-clock corporate support behind them and now, a fresh new design that will take the look of their salon to a whole new level.
“Great Clips has always been and will continue to be dedicated to supporting its franchisees from start to finish,” said Adam Husemann, vice president of expansion for the brand. “Our franchisees can count on their corporate team through the build-out process and beyond.”
Great Clips’ goal with the salon refresh is to help the brand stand even farther apart from the competition. The redesign — called “Greenlight” — includes a refreshing take on the overall look and feel of the Great Clips salon, as well as an easily replicable model for current franchisees.
By further embedding brand recognition, improving the customer experience, and keeping the look new and exciting, Great Clips is enhancing its leading position in the salon industry.
“The new look will differentiate the brand with a fresh, clean aesthetic that is focused on the customer experience, operational efficiency for franchisees’ stylists and overall brand consistency,” said Husemann. “This redesign is affordable for franchisees and adaptable for the various stages of salon buildouts and remodels, providing tenant improvements that add value to franchisees’ properties.”
The Greenlight design has already begun showing up at new Great Clips locations, and the layers of support the corporate team gives franchisees during the build-out process hasn’t changed.
For example, franchisees Hannah and Tim Renyi were beginning their build-out process with the brand in March 2020 — right at the onset of the COVID-19 pandemic. But they didn’t let that slow them down. Instead, they buckled down with the help of the Great Clips corporate team to pursue their entrepreneurial dream.
“Everything changed so quickly, but we still wanted to keep moving forward,” said Hannah. “We were extremely impressed with Great Clips before COVID, then once the pandemic hit, it brought a new level of appreciation because of the way they supported us.”
Despite lockdown restrictions and coordinating with the corporate team virtually, the couple never felt alone, Hannah says. “We definitely felt like we had a team supporting us from afar throughout the entire salon build-out process,” she said. “Even though we didn’t get the in-person guidance, we pretty much had round-the-clock support through phone calls, video calls, prompt responses to emails and everything in between.”
Hannah says she and her husband also received huge support from other franchisees in the Great Clips system during the build-out process, too.
“One thing that was really cool was, rather than being in a bubble with just our corporate support, we also got involved with franchisee group Zoom meetings, which wouldn’t have happened without COVID,” she said. “It was an extra layer of support that was incredibly helpful. The franchisees were always quick to respond and quick to be creative when things were unknown.”
With all of that support available to them, the Renyi’s were able to successfully build out and open their salon during one of the most challenging years in recent history.
According to Hannah, this level of support is something Great Clips franchisees are grateful to have. Despite the negative impact of the COVID-19 pandemic, Great Clips doubled down on its franchisee support, illustrating its dedication to making itself available to franchisees through both the lowest and highest points of business ownership. The brand prides itself on ensuring franchisees feel connected to the brand and each other, which holds true to one of the best facets of franchising: being in business for yourself, not by yourself.
The total investment to open a Great Clips salon ranges from $146,750 to $302,400. For more information, visit https://www.greatclipsfranchise.com/.
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