Griswold

<a href="https://griswoldhomecarefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-embraces-innovation-with-new-brand-evolution-2722028" target="_blank" rel="nofollow">Griswold</a>, the non-medical home care franchise with over 170 units, has unveiled its new tagline after undergoing a major brand evolution.The recent update to its branding and design puts an emphasis on innovation and technology for the brand that has been providing quality home care to the elderly, disabled adults and individuals recovering from illnesses for more than 40 years. The franchise also created a new tagline, which sums the brand’s primary promise up in just two words: Live Assured.“Live Assured is the promise we make to clients, their loved ones, caregivers, employees and the communities where we live and work,” said Griswold’s Vice President of Marketing<a href="https://www.linkedin.com/in/skanther/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-embraces-innovation-with-new-brand-evolution-2722028" target="_blank" rel="nofollow">&nbsp;Shelley Kanther</a>.The brand evolution will provide Griswold clients with the assurance that they will have the care they need, and also help Griswold stand out among its competitors.“Caregivers love working with Griswold, and we’ve always offered superior care to our clients, which will never change. But, in a sea of sameness, Griswold must stand out,” said Griswold CEO<a href="https://www.linkedin.com/in/michael-slupecki-08b2288/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-embraces-innovation-with-new-brand-evolution-2722028" target="_blank" rel="nofollow">&nbsp;Michael Slupecki</a>.You can read more about Griswold’s rebranding by&nbsp;<a href="https://franchisingmagazineusa.com/special-feature/griswold-reveals-new-brand-evolution-centered-around-its-live-assured-promise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-embraces-innovation-with-new-brand-evolution-2722028" target="_blank" rel="nofollow">clicking here</a>.Franchise opportunities range from $95,850 to $174,100 including a $49,500 franchise fee. For more information about franchising with Griswold, please visit<a href="https://www.griswoldhomecare.com/franchising/investment-info/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-embraces-innovation-with-new-brand-evolution-2722028" target="_blank" rel="nofollow">&nbsp;https://www.griswoldhomecare.com/franchising/investment-info/.</a>

Griswold Embraces Innovation with New Brand Evolution

1851 Franchise

Non-medical home care franchise Griswold unveils its new “Live Assured” promise following a major brand evolution.

This brand page has been paid for by GRISWOLD. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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Sisters&nbsp;<a href="https://1851franchise.com/why-two-sisters-chose-now-to-build-a-purpose-driven-home-care-business-with-griswold-2730847">Manar Landis and Maha Zirn-Kashoor</a> have brought decades of medical, caregiving and humanitarian experience to Oklahoma City by opening a&nbsp;<a href="https://www.griswoldcare.com/oklahoma-city-north/">Griswold franchise</a>. Launched in October, their business matches seniors with caregivers who provide nonmedical support ranging from occasional weekly visits to 24-hour care. Both sisters say their long careers with organizations like the United Nations, UNICEF and major Oklahoma health systems, along with their personal experience caring for their own aging family members, made home care a natural next step.A major part of their work is helping seniors overcome the reluctance to accept assistance. Zirn-Kashoor notes that many elderly people insist they can manage alone, but once they experience the support, it becomes “life-changing.” The sisters emphasize that the goal is to help older adults remain independent and safe at home, tailoring care plans to each individual’s needs — whether that’s personal care, companionship, transportation, help after surgery or even small touches like doing hair and makeup. With about 90% of clients living at home and many having no nearby family, they see their services as an essential part of the continuum of care.Their franchise is only the second&nbsp;<a href="https://1851franchise.com/griswold/info">Griswold</a> location in Oklahoma, joining the first office in Tulsa, with a third opening soon in Edmond. The sisters say there is still a lack of awareness — even among physicians — about senior home care options, which often leads to preventable hospital readmissions. They aim to close that gap, positioning home care as a vital complement to the health care system.As demand for senior support grows, driven by a rapidly aging U.S. population, the sisters see strong potential for impact and business growth. Their new venture already employs 16 people and is expanding.&nbsp;Read the original article from The Journal Record&nbsp;<a href="https://journalrecord.com/2025/12/05/griswold-home-care-oklahoma-city-senior-services/">here</a>. To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/griswold/info">https://1851franchise.com/griswold/info</a>.

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WASHINGTON, DC, UNITED STATES, November 13, 2025 /<a href="https://www.einpresswire.com/">EINPresswire.com</a>/ -- Today, PocketRN, a leader in virtual nursing, and Griswold, a leading home care company, announced they will form a National Strategic Partnership to test the Centers for Medicare &amp; Medicaid Services (CMS) alternative payment model designed to support people living with dementia and their caregivers. Under CMS’&nbsp;<a href="https://innovation.cms.gov/innovation-models/guide">Guiding an Improved Dementia Experience (GUIDE) Model</a>, PocketRN will be one of almost 400 participants building Dementia Care Programs (DCPs) across the country, working to increase care coordination and improve access to services and supports, including respite care, for people living with dementia and their caregivers.Griswold’s partnership with PocketRN is rooted in the fact that a significant portion of their client base has a dementia diagnosis. Their franchised locations nationwide provide daily care and respite care for caregivers in the homes of people living with dementia, making this alliance a strategic and logical decision.Launched on July 1, 2024, the GUIDE Model will test a new payment approach for key supportive services furnished to people living with dementia, including: comprehensive, person-centered assessments and care plans; care coordination; 24/7 access to an interdisciplinary care team member or help line; and certain respite services to support caregivers. People with dementia and their caregivers will have the assistance and support of a Care Navigator to help them access clinical and non-clinical services such as meals and transportation through community-based organizations.“We couldn't be more thrilled to bring our revolutionary Nurse for Life model to the millions of dementia patients and families who need it most,” said PocketRN CEO, Jenna Morgenstern-Gaines. “With PocketRN, patients and families get unwavering support from a dedicated, trusted nurse as they navigate the complexities of managing dementia at NO cost to them. Nurses are hands-down the best clinicians to be the ‘glue’ for patients and their families throughout their dementia journey–they've been doing so forever, and it's high-time their work is valued by our system.”“We’re excited to partner with PocketRN in anchoring Griswold’s GUIDE approach of improving client access to Medicare-supported dementia navigation, education, and respite hours, integrated seamlessly with our experienced care professionals,” said Matt Ericksen, Vice President of Sales and Operations at Griswold.PocketRN’s partnership with Griswold to deliver the GUIDE Model will help people living with dementia and their caregivers have access to education and support, such as training programs on best practices for caring for a loved one living with dementia. The GUIDE Model also provides respite services for certain people, enabling caregivers to take temporary breaks from their caregiving responsibilities. Respite is being tested under the GUIDE Model to assess its effect on helping caregivers continue to care for their loved ones at home, preventing or delaying the need for facility care.For more information on CMS’ GUIDE Model, please visit:&nbsp;<a href="https://www.cms.gov/priorities/innovation/innovation-models/guide">https://www.cms.gov/priorities/innovation/innovation-models/guide</a>.About GriswoldWith over 200 locations across 30 states, Griswold is one of the country’s top home care companies, providing professional, compassionate Caregivers 24/7. Griswold’s “Live Assured” promise gives both clients and their loved ones peace of mind, so they can live without the weight of worry. Griswold helps adults maintain quality of life despite advanced age, onset of illness, or post-surgery recovery through services including companion care, home services, personal care, and respite care. Founded by the late Jean Griswold in 1982, the company has maintained its founder’s profound sense of empathy for older and disabled adults and those living with chronic conditions. In 2024, Griswold was ranked #206 on Entrepreneur's Franchise 500 and named a 2023, 2024 and 2025 Best of Home Care® Endorsed National Provider. For more information, visit&nbsp;<a href="http://www.griswoldcare.com/">www.griswoldcare.com</a> or call 215.402.0200.About PocketRNPocketRN gives patients, families, and caregivers a Nurse for Life. Its mission is to close the gap between home and healthcare by: enabling nurses to care proactively and continuously at the top of their license, enabling caregivers with peace of mind and the confidence to support others, and enabling patients to access whole-person, trusted, empathetic care when and where they want it. PocketRN is the glue that holds together fragmented experiences in care so that partners, clinicians, patients, and families get back more of what they need: quality time. For more information, visit&nbsp;<a href="http://www.pocketrn.com/">www.pocketrn.com</a> or engage with PocketRN on LinkedIn, Facebook, and Instagram.

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Griswold Embraces Innovation with New Brand Evolution

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