Griswold

<a href="https://griswoldhomecarefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-embraces-innovation-with-new-brand-evolution-2722028" target="_blank" rel="nofollow">Griswold</a>, the non-medical home care franchise with over 170 units, has unveiled its new tagline after undergoing a major brand evolution.The recent update to its branding and design puts an emphasis on innovation and technology for the brand that has been providing quality home care to the elderly, disabled adults and individuals recovering from illnesses for more than 40 years. The franchise also created a new tagline, which sums the brand’s primary promise up in just two words: Live Assured.“Live Assured is the promise we make to clients, their loved ones, caregivers, employees and the communities where we live and work,” said Griswold’s Vice President of Marketing<a href="https://www.linkedin.com/in/skanther/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-embraces-innovation-with-new-brand-evolution-2722028" target="_blank" rel="nofollow">&nbsp;Shelley Kanther</a>.The brand evolution will provide Griswold clients with the assurance that they will have the care they need, and also help Griswold stand out among its competitors.“Caregivers love working with Griswold, and we’ve always offered superior care to our clients, which will never change. But, in a sea of sameness, Griswold must stand out,” said Griswold CEO<a href="https://www.linkedin.com/in/michael-slupecki-08b2288/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-embraces-innovation-with-new-brand-evolution-2722028" target="_blank" rel="nofollow">&nbsp;Michael Slupecki</a>.You can read more about Griswold’s rebranding by&nbsp;<a href="https://franchisingmagazineusa.com/special-feature/griswold-reveals-new-brand-evolution-centered-around-its-live-assured-promise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-embraces-innovation-with-new-brand-evolution-2722028" target="_blank" rel="nofollow">clicking here</a>.Franchise opportunities range from $95,850 to $174,100 including a $49,500 franchise fee. For more information about franchising with Griswold, please visit<a href="https://www.griswoldhomecare.com/franchising/investment-info/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-embraces-innovation-with-new-brand-evolution-2722028" target="_blank" rel="nofollow">&nbsp;https://www.griswoldhomecare.com/franchising/investment-info/.</a>

Griswold Embraces Innovation with New Brand Evolution

1851 Franchise

Non-medical home care franchise Griswold unveils its new “Live Assured” promise following a major brand evolution.

This brand page has been paid for by GRISWOLD. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

griswold-embraces-innovation-with-new-brand-evolution

FRANCHISE INFORMATION

Own a Griswold

Own a Griswold Franchise

Franchisee Highlight

Company Momentum

Learn

Download Brochure

Visit Website

GRISWOLD

Facebook

Twitter

LinkedIn

YouTube

Instagram

LEARN MORE

Celebrating Women Franchisees: The Empowering Stories Behind Griswold’s Female Leaders

How Technology Is Shaping Caregiving: Griswold Leads the Way in Home Care

Griswold Home Care Celebrates Outstanding Achievement in the 2025 Best of Home Care Awards

GRISWOLD MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT GRISWOLD

CONTACT GRISWOLD

facebook

instagram

twitter

First Name

Last Name

Email

Phone

City Of Interest

State Of Interest

Inquire About Griswold Franchise Opportunities

“There’s No Place Like Home”: Griswold Highlights Mental Health Benefits of Aging in Place

theres-no-place-like-home-griswold-highlights-mental-health-benefits-of-aging-in-place

Griswold in Andover, Minnesota, Connects Students and Seniors Through Pen Pal Program

griswold-in-andover-minnesota-connects-students-and-seniors-through-pen-pal-program

Griswold’s Bruce McReynolds Shares Key Mental Health Strategies for Older Adults on WFMY News 2

griswolds-bruce-mcreynolds-shares-key-mental-health-strategies-for-older-adults-on-wfmy-news-2

photo of Griswold team member sitting at a kitchen table, completing a puzzle with client

Griswold Earns National Recognition on Entrepreneur’s Franchise 500 List

griswold-earns-national-recognition-on-entrepreneurs-franchise-500-list

Griswold Enters Second Half of 2025 With Strong Growth, New Partnerships and Continued Commitment to Quality Care

griswold-enters-second-half-of-2025-with-strong-growth-new-partnerships-and-continued-commitment-to-quality-care

How Bruce McReynolds Built a Thriving Griswold Franchise Through Purpose and Community

how-bruce-mcreynolds-built-a-thriving-griswold-franchise-through-purpose-and-community

Griswold Embraces Innovation with New Brand Evolution

MORE STORIES LIKE THIS