Griswold Home Care INFO
Founded in 1982, Griswold is a non-medical home care franchise backed by over 40 years of experience providing quality home care to the elderly, disabled adults and individuals recovering from illnesses. Dr. Jean Griswold was a senior care professional who had multiple sclerosis (MS) and recognized firsthand that the elderly often lacked the assistance they needed to remain independent at home. Griswold set out to offer a wide variety of services to accommodate the unique needs of the elderly, disabled adults, and individuals recovering from illnesses, with care plans customized to fit each client that could be adjusted as their needs change over time. Their home care services include homemaking, personal care, companion care, hospice care support, respite care, live-in overnight care, and more.
Why This Industry?
Home-health care is a $97 billion industry and has proven itself to be recession-resistant, even during a pandemic. An aging demographic of Baby Boomers is creating what demographers call a “Silver Tsunami” of elderly individuals, who are more likely than any generation before them to age in place. Without the astronomical costs of assisted living facilities and nursing homes, home health provides seniors with the ability to live in the comfort and security of their homes with the assistance they need.
The senior population is increasing rapidly in the United States — by the year 2030, AARP reports around 20% of the population will be 65 years old or older. The Family Caregiver Alliance (FCA) has reported there will be 27 million people in need of long-term care by the year 2050, double the number who required these services in 2000. It's not just seniors, either — the National Service Project reports that an estimated 24.1 million people live with severe disabilities and over 34 million live with functional limitations. The pandemic revealed an urgent need for home-health solutions, a need that will continue to climb.
Why Invest in a Griswold Franchise?
As the first non-medical home care franchise in the United States, Griswold is backed by nearly 40 years of experience providing both an essential service to communities and a meaningful business opportunity to franchisees. With this infrastructure in place, Griswold offers its franchisees broad support and a scalable business model as it focuses on providing in-home care to the elderly and those with illnesses and disabilities.
The Griswold business model is also designed to bridge the gap between the non-medical home care space and the skilled home health space. While skilled home health is about recovering from accidents, Griswold is designed to keep seniors out of the hospital to begin with. Now, more and more hospitals and health providers are realizing the importance of the non-medical home care industry, making Griswold well-positioned to dominate the space moving forward
Griswold looks for franchisees who exemplify the brand’s core pillars. This philosophy is broken down into three main pillars:
Trusted Relationships: the brand’s commitment to honesty and transparency assures the connections both employees and caregivers build stay strong.
Care is Personal: Griswold’s work is about people, and everyone works together to support clients’ unique needs with respect, empathy and dedicated attention.
- A Foundation of Expertise: the team’s collective wisdom benefits the people they serve, and the strong Griswold community ensures all team members will continue to learn and grow.
In 2022, Griswold unveiled an exciting brand evolution, redefining what it means to embody the brand's legacy across the company. The team went through a year-long process surveying caregivers, home office leadership, staff and franchise owners to crystalize what makes Griswold unique in a sea of sameness.
The resulting brand evolution includes the new tagline of “Live Assured,” updated branding with a new logo, a new emphasis on technology and innovation, an inspiring Tokens of Appreciation initiative and more. These updates will not only keep Griswold aligned with the current marketplace but will also allow the company to unite all new revenue streams under one brand name as it prioritizes technology and innovation moving forward.
Now, with the need for high-quality, in-home senior care reaching an all-time high throughout every community, Griswold is gearing up for strategic franchise growth and is looking for compassionate, empathetic individuals to help usher in this new era for the brand. Prospective franchisees have the opportunity to join a proven brand, take control of their destiny and give back to the people in their community.
The Griswold Home Care team is looking for franchisees in several target markets in Florida, as well as Charlotte, Chicago, Virginia, Minneapolis, Austin, Las Vegas and Denver.
Griswold’s primary promise comes down to two words: Live Assured. Clients live assured they have the care they need to live life to its fullest. Families live assured that their loved ones are being cared for so they can live a worry-free life. Caregivers live assured that they work with a company that cares about them and their well-being. Employees live assured that they work for a company with a solid foundation and bright future. The community is assured that Griswold is there to support those members who need help, thereby making the community a happier, healthier place to live.
How Much Does it Cost?
The total investment necessary to begin the operation of a Griswold franchised business ranges from $95,850 to $174,100. This includes a total of $49,500 that must be paid to Griswold International, LLC.