Griswold

<a href="https://www.linkedin.com/in/brucemcreynolds?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-bruce-mcreynolds-built-a-thriving-griswold-franchise-through-purpose-and-community-2729708" target="_blank" rel="nofollow">Bruce McReynolds</a> spent over three decades in senior retail management, but in 2012, he decided it was time to trade boardrooms for living rooms.&nbsp;“From an early age, I had a strong desire to help others and was very involved in the community,” McReynolds said. “My second chapter of life really started in 2012 when I felt a strong calling to leave my career to better serve the Greensboro community.”That calling led him to open a&nbsp;<a href="https://griswoldhomecarefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-bruce-mcreynolds-built-a-thriving-griswold-franchise-through-purpose-and-community-2729708" target="_blank" rel="nofollow">Griswold franchise</a> in Greensboro, North Carolina. Today, McReynolds operates two territories — Greensboro and Burlington — and has built a thriving, community-driven business known for its compassion, innovation and consistent growth.<h2>A Personal Connection to the Griswold Mission</h2>McReynolds hadn’t planned on opening a home care agency. “I originally thought I would open up a fitness facility for older adults on my own,” he said. But that changed when he discovered&nbsp;<a href="https://1851franchise.com/griswold">Griswold</a> and connected with the story of founder&nbsp;<a href="https://1851franchise.com/griswold/how-griswold-has-grown-and-evolved-over-40-years-2723561">Dr. Jean Griswold</a>. “I really felt connected to the team overall,” he said. “I understood the connection to being able to make a difference while still making a living. That is what drew me to the brand.”The transition was made smoother by his strong business background. “I already had a strong background in business having operated multiple big box department stores,” McReynolds said. “What was new to me was the process of operating a home care agency. Griswold was instrumental in helping me with the lingo, the processes, the mechanics of identifying clients and onboarding them.”<h2>Growth Fueled by Purpose and Community Trust</h2>Since opening in 2012, McReynolds’ Griswold operation has experienced steady growth. “For several years, we saw over 50% increases year-over-year and that strong trend has continued for each of the 13 years we have been operating here,” he said. “We are seeing a 19% increase this year.”Much of that momentum is driven by his team’s commitment to evolving their services and staying deeply involved in the community. “We always look for added services, new programs and new relationships,” McReynolds said. “It all gives us the ability to offer something unique to the community that our competitors don’t offer.”That includes being the only provider in his market to offer 24/7 virtual care. “It allows for a more holistic approach to home care,” McReynolds said. His agency also connects families with alternative funding sources, providing greater access to care.His business is built on trust — often quite literally with his neighbors. “We’ve served each of the neighbors where I live,” he said. “That is a great honor to be asked by a neighbor to help provide care to a family member.”<h2>Investing in Caregivers and the Future of Home Care</h2>McReynolds isn’t just thinking about clients — he’s investing in caregivers, too. His agency recently opened a state-licensed CNA academy to help train&nbsp;<a href="https://1851franchise.com/griswold/griswold-awards-17-scholarships-to-support-education-for-local-caregivers-2726741">the next generation of care professionals</a>.“We pay half the tuition for any of our caregivers who want to become certified,” he said. “We see it as a support of our caregivers to offer them that stepping stone and enhance our recruiting efforts to bring CNAs into the organization as well.”<h2>A Business Rooted in Humanity</h2>When asked what he loves most about the job, McReynolds doesn’t mention numbers or milestones. “My favorite part of this business is sitting down in the living room with the family and the client and talking with them about their needs and having the tools to satisfy those needs,” he said. “The interaction with the human-touch of the business has been the best part. I appreciate that piece.”McReynolds continues to grow his business with an eye toward expanding his services in Greensboro and Burlington. “There is no lack of clients to serve, and I think as we maintain our good stature in the area, we’ll have what we need to continue to grow.”Through it all, he remains grounded in the Griswold legacy. “I talk about Jean Griswold with every new family and referral source,” he said. “That longevity in the home care space really sets us apart — we are locally owned and carry that heritage and mission to what we do today.”For more information franchising with Griswold, visit:&nbsp;<a href="https://1851franchise.com/griswold">https://1851franchise.com/griswold</a>.

How Bruce McReynolds Built a Thriving Griswold Franchise

1851 Franchise

With a heart for older adults and a legacy of giving back, this Greensboro-based franchisee is redefining home care — one relationship at a time.

This brand page has been paid for by GRISWOLD. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

How Bruce McReynolds Built a Thriving Griswold Franchise Through Purpose and Community

how-bruce-mcreynolds-built-a-thriving-griswold-franchise-through-purpose-and-community

FRANCHISE INFORMATION

Own a Griswold

Own a Griswold Franchise

Franchisee Highlight

Company Momentum

Learn

Download Brochure

Visit Website

GRISWOLD

Facebook

Twitter

LinkedIn

YouTube

Instagram

LEARN MORE

Celebrating Women Franchisees: The Empowering Stories Behind Griswold’s Female Leaders

How Technology Is Shaping Caregiving: Griswold Leads the Way in Home Care

Griswold Enters Second Half of 2025 With Strong Growth, New Partnerships and Continued Commitment to Quality Care

GRISWOLD MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT GRISWOLD

CONTACT GRISWOLD

facebook

instagram

twitter

First Name

Last Name

Email

Phone

City Of Interest

State Of Interest

Inquire About Griswold Franchise Opportunities

From Personal Care to Purpose-Driven Business: Why This Couple Is Bringing Griswold to Houston

from-personal-care-to-purpose-driven-business-why-this-couple-is-bringing-griswold-to-houston

Griswold’s Beth Copeland Shares Key Signs Your Senior Loved One May Need Extra Help

griswolds-beth-copeland-shares-key-signs-your-senior-loved-one-may-need-extra-help

Franchisee Spotlight with Wadud Bhuiya and Griswold Logo

From Biotech to Home Care: Griswold Franchisee Brings a New Vision of Compassion to La Jolla

from-biotech-to-home-care-griswold-franchisee-brings-a-new-vision-of-compassion-to-la-jolla

Griswold Awards $29,500 in Caregiver Scholarships as Program Prepares for $70,000 Winter Round

griswold-awards-29500-in-caregiver-scholarships-as-program-prepares-for-70000-winter-round

griswold-enters-second-half-of-2025-with-strong-growth-new-partnerships-and-continued-commitment-to-quality-care

“There’s No Place Like Home”: Griswold Highlights Mental Health Benefits of Aging in Place

theres-no-place-like-home-griswold-highlights-mental-health-benefits-of-aging-in-place

Griswold in Andover, Minnesota, Connects Students and Seniors Through Pen Pal Program

griswold-in-andover-minnesota-connects-students-and-seniors-through-pen-pal-program

How Bruce McReynolds Built a Thriving Griswold Franchise Through Purpose and Community

MORE STORIES LIKE THIS