Griswold

Since the start of the pandemic, senior-living providers have lost more than&nbsp;<a href="https://www.wsj.com/articles/caregiver-crisis-assisted-living-senior-home-aging-population-11675200604?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-griswold-helps-franchisees-recruit-and-retain-qualified-caregivers-2721960" target="_blank" rel="nofollow">100,000 caregivers</a>, resulting in 96% of senior communities facing staff shortages and 61% concerned that staffing shortages might force them to close. Now, as the industry struggles with this ongoing caregiver shortage,&nbsp;<a href="https://griswoldhomecarefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-griswold-helps-franchisees-recruit-and-retain-qualified-caregivers-2721960" target="_blank" rel="nofollow">Griswold</a>, the non-medical home care franchise with over 170 units and more than 40 years of experience, stands out as a brand with a long history of treating caregivers with dignity and respect, making it easier for franchisees to hire and retain caregivers in their communities.“There are simply more seniors today than there are available caregivers, and that gap is only going to increase,” said Griswold Director of Sales and Operations&nbsp;<a href="https://www.linkedin.com/in/matthew-ericksen-32b75a77?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-griswold-helps-franchisees-recruit-and-retain-qualified-caregivers-2721960" target="_blank" rel="nofollow">Matt Ericksen</a>. “But, with that being said, there has also been a rise in employment this past year as inflation brings people back to the workforce. Year-over-year, we have seen a 25% increase in candidates, 44% increase in applications and 137% increase in total hires across our system, which is a testament to both the growing labor pool and our status as an employer of choice.”So, how has Griswold managed to attract so many caregivers while other senior care companies struggle to do the same?<h4>How Griswold Optimizes the Recruitment Process</h4>To start, Ericksen says Griswold understands that recruitment marketing is all about capturing caregivers’ attention. “When a franchisee first signs on, we provide them with a robust suite of recruitment materials, marketing collateral, and digital assets,” he said. “We understand what caregivers are looking for based on our analytics and our years of operations — hours, benefits, buzzwords, etc. We also understand the emerging trends. We take that and use it to make specialized job ads with a scientific approach to keywords and algorithms.”&nbsp;Ericksen says Griswold also continues to update the look and feel of the company’s branding and marketing to stand out in a sea of sameness. In early 2023, Griswold unveiled an exciting&nbsp;<a href="https://1851franchise.com/griswold/griswold-stands-out-in-a-sea-of-sameness-with-new-brand-evolution-centered-around-its-live-assured-promise-2720889">brand evolution</a>, coining the phrase “Live Assured” and defining the brand’s meaning through a year-long process that involved everyone from its caregivers to its leadership team. This evolution included new visual branding, an emphasis on technology and innovation, a name modification, and three pillars at the center of the brand: trusted relationships, care is personal, and a foundation of expertise.&nbsp;Once caregivers are officially recruited, Griswold offers a built in, industry-leading onboarding process for franchisees. This process, which the team continues to build out, has had a major impact on the brand’s hiring results systemwide. In 2022, for example, Griswold was able to cut its onboarding time by 75% in less than 30 days. The applicant-to-hire conversion percentage has also increased by an average of 77%. All of this ensures a more positive experience for incoming caregivers.&nbsp;“Overall, we take a customer-service approach to our caregivers — they are the most valuable aspect of our business, so we want candidates who come through the process to enjoy it and not feel exhausted,” said Ericksen. “We’ve made the recruitment and onboarding process as efficient as possible.”<h4>How Griswold Helps Retain Talent</h4>After a caregiver is hired, Ericksen says the work is just beginning. Griswold franchisees have access to industry-leading retention tools, strategies, and resources to help prioritize the caregiver and keep them engaged in their role.&nbsp;“You need to be the employer of choice for that caregiver,” said Ericksen. “Retention programs, benefits, connecting with preferred vendors — we help franchisees develop strategies to ensure the caregiver is happy.”&nbsp;For example, Griswold leverages the&nbsp;<a href="https://www.nahc.org/homecarepulse/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-griswold-helps-franchisees-recruit-and-retain-qualified-caregivers-2721960" target="_blank" rel="nofollow">HomeCare Pulse</a> platform as a resource to gauge real time feedback on caregiver satisfaction. In fact, Griswold was recently just named one of the nine Best of Home Care® Endorsed National Providers based on its satisfaction scores through the Home Care Pulse (HCP) Experience Management Program. The company also works with a preferred vendor called&nbsp;<a href="https://www.tapcheck.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-griswold-helps-franchisees-recruit-and-retain-qualified-caregivers-2721960" target="_blank" rel="nofollow">Tapcheck</a>, which offers next-day pay for caregivers — a benefit that is increasingly expected in the industry.“We really value our vendor relationships and continue to develop strategic relationships with franchisees in mind,” said Ericksen. “This allows us to offer the best resources and tools the industry has to offer to give our owners the best chance of success in implementing the strategies that have made us successful. From a retention standpoint, our brand is nationally recognized for the quality we provide. The caregivers understand and know that Griswold stands for quality.”Perhaps one of the most significant examples of this caregiver-centric approach is&nbsp;<a href="https://www.jeangriswoldfoundation.org/scholarship-program/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-griswold-helps-franchisees-recruit-and-retain-qualified-caregivers-2721960" target="_blank" rel="nofollow">Griswold’s National Caregiver Scholarship Program</a> in partnership with its nonprofit organization, the&nbsp;<a href="https://www.jeangriswoldfoundation.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-griswold-helps-franchisees-recruit-and-retain-qualified-caregivers-2721960" target="_blank" rel="nofollow">Jean Griswold Foundation</a>. In 2022, the Jean Griswold Foundation awarded $24,000 in scholarships to 12 caregivers from across the country with amazing stories of perseverance and fortitude. This year, that number is jumping to a whopping $100,000 because of how successful the fundraising program was last year.&nbsp;“From a purpose standpoint, our nonprofit is really unique,” said Ericksen. “No one else has raised that type of money for caregivers. It drives another differentiator for our franchisees and allows them to further support caregivers who are looking to advance their career in the field. We can impact someone’s life for the time they are with Griswold and beyond.” &nbsp;<h4>How Griswold Supports Franchisees in Recruitment Efforts</h4><a href="https://1851franchise.com/the-great-franchisees-brett-and-nicole-myhre-griswold-home-care-minneapolis-2715592">Brett and Nicole Myhre</a>, Griswold franchisees in Minneapolis, were concerned about recruiting caregivers when they first signed on with the brand two years ago. Before franchising, Brett came from a background in graphic design, where he owned his own business for 15 years, and Nicole worked as a hairstylist.&nbsp;“We got into this because we wanted to do something a little different, give back to the community and garner a connection with people,” said Brett. “That is something I was really missing with my job — I wanted to do something that made a difference and helped people.”In addition to being ready for a change, the Myhres were also navigating the COVID-19 pandemic with parents who were in assisted living facilities. This experience opened their eyes to the value of helping seniors age in place.&nbsp;“We couldn't introduce our parents to our newborn daughter because they were on lockdown,” Brett said. “If they were at home, that likely wouldn’t have been an issue.”Before signing on with Griswold, the Myhres made sure to do their due diligence, and a major part of that was analyzing the labor market. “It was definitely something I thought about as it is a huge part of our business,” said Brett. “You have to have the caregivers and staff to be able to keep up with all those shifts. We made sure to talk to other franchisees to hear how they were handling the shortage and how Griswold helped them find qualified caregivers.”&nbsp;Even before the business officially opened, Brett says the Griswold home office team was there to ramp up recruiting and hiring efforts immediately. “They have a lift off program that you start with, which gets you set up on platforms like&nbsp;<a href="https://hireology.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-griswold-helps-franchisees-recruit-and-retain-qualified-caregivers-2721960" target="_blank" rel="nofollow">Hireology</a> and&nbsp;<a href="https://www.mycnajobs.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-griswold-helps-franchisees-recruit-and-retain-qualified-caregivers-2721960" target="_blank" rel="nofollow">myCNA</a>, for example,” he said. “The team at the home office understands what caregivers are looking for and they know how to make sure you are at the top of the list on those websites.”Since signing on with Griswold just two years ago, Brett says they have already hired around 150 to 200 caregivers. “We are constantly making the process better,” he said. “We’ve simplified the hiring process, for example, with both virtual interviews and in-person interviews to make sure it is easy for prospective caregivers. We’ve also utilized Facebook ads and have posted Day in the Life videos on TikTok to showcase some of the benefits of working at Griswold.”Overall, the Myhres say the Griswold home office has been incredibly supportive every step of the way when it comes to staffing, which has been a massive benefit in today’s landscape.&nbsp;“They are always available — we have our own process, but they help us look at it and make sure we are reaching the right people,” said Brett. “That kind of support is why we signed on with the franchise in the first place.”&nbsp;Franchise opportunities range from $95,850 to $174,100 including a $49,500 franchise fee. For more information about franchising with Griswold, please visit&nbsp;<a href="https://www.griswoldhomecare.com/franchising/investment-info/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-griswold-helps-franchisees-recruit-and-retain-qualified-caregivers-2721960" target="_blank" rel="nofollow">https://www.griswoldhomecare.com/franchising/investment-info/.</a>

How Griswold Helps Franchisees Recruit and Retain Qualified Caregivers

1851 Franchise

With industry-leading hiring tools and programs, as well as a beloved reputation as one of the nation’s first home care franchises, Griswold makes it easier for franchisees to reach the right talent amid ongoing labor shortages.

This brand page has been paid for by GRISWOLD. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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SALT LAKE CITY —&nbsp;<a href="https://www.griswoldcare.com/">Griswold</a>, a leader in non-medical home care franchising, recently wrapped up its 2026 National Franchise Conference, “Rising Together: From Roots to Summit,” held April 28-30 at the Little America Hotel in Salt Lake City, Utah. Franchisees, Home Office staff and strategic partners gathered from across the country for three days of education, collaboration, and celebration.“Our theme this year really reflected who we are as an organization,” said&nbsp;<a href="https://www.linkedin.com/in/michael-slupecki-08b2288/">Michael Slupecki</a>, CEO of&nbsp;<a href="https://griswoldhomecarefranchise.com/">Griswold</a>. “We always lean on our history, our shared values, and the foundation that Jean Griswold built, while asking ourselves how we’re going to use those strengths to reach new summits as a company. It was an incredible opportunity to bring the entire network together around that vision.”The conference featured a carefully curated lineup of educational sessions, networking opportunities, and strategic discussions. “We received feedback from franchisees that the content was the best we’ve ever had,” Slupecki said. “Our goal is to provide our franchisees with the tools they need to succeed in their communities. We connect them at the conference to vendors who can have meaningful conversations with them and provide practical insights they can take back to their businesses.”The conference's sponsorship program reflected that intentional approach, bringing together industry-leading partners to connect directly with&nbsp;<a href="https://1851franchise.com/griswold/info">Griswold</a> franchisees from across the country. With more than 100 owner groups representing over 200 territories in 30 states, the event served as the largest in-person gathering of the Griswold system in 2026 and provided valuable opportunities for education, collaboration, and relationship building.Senior Regional Director&nbsp;<a href="https://www.linkedin.com/in/shannon-gettier-3a908b51">Shannon Gettier</a>, who has spent 14 years with the Griswold system in both corporate and now franchise leadership roles, the quality of vendor participation stood out immediately.“I’ve attended a lot of Griswold conferences over the years, and this year, specifically, the vendors were great, and they were super intentional,” Gettier said. “They were there to provide opportunities and support for our businesses. A lot of work goes into making sure the event delivers value.”Beyond the educational content, attendees highlighted the opportunity to connect with fellow franchisees from across the country as one of the conference's greatest benefits. “That’s one of the best parts,” Gettier said. “Just having all of us in a room together is incredibly valuable. There’s nothing like spending three days together, sharing meals, talking through challenges and learning from one another. We’re able to share best practices and learn from other franchisees in ways that simply can’t happen virtually.”For newer franchise owners, the conference offered a chance to step back from the day-to-day responsibilities of running a business and gain perspective from experienced operators.“The conference was the first one I attended as a franchise owner,” said&nbsp;<a href="https://www.linkedin.com/in/jason-dubose-sphr-shrm-scp/">Jason DuBose</a>, a&nbsp;<a href="https://1851franchise.com/griswold-home-care-sumter-jason-dubose-new-owner-2731819">new Griswold franchisee in South Carolina</a>. “You could tell a tremendous amount of preparation and thought went into the event. It was large enough to bring together people from all over the country, but it still had an intimate feel where you could connect directly with franchise leaders, vendors, and fellow owners.”DuBose said the educational sessions and networking opportunities helped him better envision the future of his business. “As a new owner, it’s easy to get caught up in the daily challenges,” he said. “The conference gave me the opportunity to connect with people who have already been where I am and see what their businesses look like one year, five years, or even 10 years down the road. You really can’t measure the value of those conversations.”One of the most anticipated moments of the conference was the annual Griswold Awards Reception. Award recipients included:<ul><li>Client and Caregiver Satisfaction Award:&nbsp;<a href="https://www.linkedin.com/in/marshalloden/">Marshall Oden</a> — Griswold Home Care for North Dallas, Garland &amp; Rockwall, Texas</li><li>Marketing Award:&nbsp;<a href="https://www.linkedin.com/in/brucemcreynolds/">Bruce McReynolds</a> and the Griswold Home Care for Burlington and Griswold Home Care for Greensboro, North Carolina team</li><li>New Owner Award:&nbsp;<a href="https://www.linkedin.com/in/nolan-chandler-047858124/">Nolan Chandler</a> and the Griswold Home Care for Greater Temecula, California team</li><li>Griswoldness Award: recognizing the exceptional contributions of those who go above and beyond&nbsp; their everyday duties to support the company by actively serving&nbsp; fellow franchisees and improving the brand:&nbsp;<a href="https://www.linkedin.com/in/michael-assimon-a8837216/">Michael Assimon</a> — Griswold Care Pairing for Central New York</li><li>Beacon Award:&nbsp;recognizing an office that has achieved notable success, at times following its own path, while remaining engaged in and supportive of Home Office programs and platforms. In doing so, this office demonstrates a commitment to growing and learning, relying on guidance from the corporate team combined with its unique experience and knowledge base, to reach its goals:&nbsp;<a href="https://www.linkedin.com/in/michelle-still-984493117/">Michelle Still</a> — Griswold Home Care for Bucks &amp; Montgomery Counties, Pennsylvania</li><li>Innovation Award:&nbsp;<a href="https://www.linkedin.com/in/brenda-gross-79888aa0/">Brenda Gross</a> — Griswold Home Care for Southeast Houston, Texas</li><li>Diamond Awards:&nbsp;highlighting revenue growth:&nbsp;<a href="https://www.linkedin.com/in/brett-myhre-certified-senior-advisor-csa-%C2%AE-cdp-9a25889/">Brett</a> and&nbsp;<a href="https://www.linkedin.com/in/nicole-myhre-50a926a0/">Nicole Myhre</a> — Griswold Home Care for The Greater Twin Cities, Minnesota;&nbsp;<a href="https://www.linkedin.com/in/erinmpickrell/">Erin Pickrell</a> — Griswold Home Care for Chevy Chase, Maryland;&nbsp;<a href="https://www.linkedin.com/in/amandakrodriguez/">Amanda Rodriguez</a> — Griswold Home Care for The Poconos, Pennsylvania</li><li>MaryAnne Murray Integrity Award:&nbsp;<a href="https://www.linkedin.com/in/rita-cook-bb07a989/">Rita Cook</a> —&nbsp;Griswold Home Care for Anne Arundel &amp; Queen Anne's Counties, Maryland</li><li>Jean Griswold Founder’s Award:&nbsp;acknowledging a franchisee excelling in all aspects of the business:&nbsp;<a href="https://www.linkedin.com/in/patrick-gray-30259555/">Patrick</a> and&nbsp;<a href="https://www.linkedin.com/in/carriegraydba/">Carrie Gray</a> — Griswold Home Care for New Castle County, Delaware</li></ul>Another memorable moment came when the company recognized a longtime leader from Griswold’s company-owned operation in Blue Bell, Pennsylvania.“One of the most touching moments of the conference was recognizing a director who has been with our organization for more than 25 years and was originally hired by Jean Griswold herself,” Slupecki said. “She has trained countless franchisees, supported owners throughout the country, and had a meaningful impact on so many people in that room. When she was recognized, everyone stood and gave her a well-deserved ovation. It was a powerful reminder of the legacy and culture that makes Griswold special.”The conference also demonstrated the strength of the Griswold community through its ongoing support of the&nbsp;<a href="https://www.jeangriswoldfoundation.org/">Jean Griswold Foundation</a>. During the annual gala, attendees raised a record-setting $128,000 to support Caregiver scholarships and workforce development initiatives.“We set a new fundraising record this year, which speaks volumes about the generosity and passion of our franchisees and partners,” Slupecki said. “Supporting Caregivers has always been central to who we are as a brand, and the success of the Jean Griswold Foundation continues to create opportunities for Caregivers across the country.”As the conference concluded, Slupecki encouraged franchisees to carry the momentum of the event back to their local markets.“The energy throughout the week was incredible,” he said. “Our franchisees continue to raise the bar, support one another and embrace new opportunities to serve their communities. We left Salt Lake City inspired, connected and ready to continue rising together.”To find out more information on costs to buy a Griswold franchise, please visit&nbsp;<a href="https://1851franchise.com/griswold/info">https://1851franchise.com/griswold/info</a>.ABOUT GRISWOLD:With more than 200 locations across 31 states, Griswold is one of the country’s top home care companies, providing and referring professional, compassionate Caregivers around the clock. Griswold’s “Live Assured” promise gives both clients and their loved ones peace of mind, so they can live without the weight of worry. Griswold helps adults maintain quality of life despite advanced age, onset of illness or post-surgery recovery through services including companion care, home services, personal care and respite care. Founded by the late Jean Griswold in 1982, the company has maintained its founder’s profound sense of empathy for older and disabled adults and those living with chronic conditions. Griswold has been recognized as one of the top 500 franchises in Entrepreneur’s 2026 Franchise 500® and named a 2023, 2024 and 2025 Best of Home Care® Endorsed National Provider. For more information, visit&nbsp;<a href="http://www.griswoldcare.com">www.GriswoldCare.com</a> or call 215.402.0200.

Griswold’s annual conference brought franchisees, Home Office leaders and industry partners to Salt Lake City to celebrate the system’s growth under the theme “Rising Together: From Roots to Summit.”

Griswold's 2026 Franchise Conference Celebrates Growth and Community, Raising a Record $128,000 for Caregiver Scholarships

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Griswold Named 2026 Best of Home Care Endorsed National Provider

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Griswold Franchise - Entrepreneur 500 - FBR Award - 1851 Franchise

Griswold Wraps up Q1 with National Recognition from Entrepreneur and Franchise Business Review

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<a href="https://griswoldhomecarefranchise.com/">Griswold</a>, the non-medical in-home care franchise, was&nbsp;<a href="https://www.abc27.com/news/top-stories/local-home-care-facility-offers-help-for-parkinsons-patients/">featured on ABC affiliate WHTM-TV</a> for the work the&nbsp;<a href="https://www.griswoldcare.com/dauphin-county/">Dauphin County</a> location in Pennsylvania is doing with Parkinson’s patients. The franchise understands that symptoms and disease progression can be different for every patient, so its team individualizes care plans.For Stephanie Carl, who owns the&nbsp;<a href="https://1851franchise.com/griswold/info">Griswold Home Care for</a> Dauphin County franchise, personalized care often starts with understanding when Clients need the most support. “We might do an overnight to keep someone safe from getting up and having a fall during the night,” she said. “Other times, we might be there in the daytime to help somebody get up, get bathed, dressed, make sure they have their meals.”With more than 40 years of experience, Griswold is one of the country’s top in-home care companies. It provides professional, compassionate help from Caregivers. Griswold’s “Live Assured” promise gives Parkinson’s Clients and their loved ones peace of mind. The franchise understands that Parkinson’s affects more than just movement, often impacting sleep, cognition, and overall daily routines.“Everyone kind of thinks of tremors when they think of Parkinson’s, but it can be stiffness, it can be sleep issues,” said Mallory Kline, a Care Coordinator with Griswold. “They have trouble sleeping [and] cognitive issues.”Watch the segment&nbsp;<a href="https://www.abc27.com/news/top-stories/local-home-care-facility-offers-help-for-parkinsons-patients/">here</a>.&nbsp;To find out more information on costs to buy a Griswold franchise, please visit&nbsp;<a href="https://1851franchise.com/griswold/info.">https://1851franchise.com/griswold/info.</a>&nbsp;

WHTM-TV: Griswold Home Care for Dauphin County, Pennsylvania, Offers Help for Parkinson’s Patients

Griswold’ Home Care for Dauphin County’s team is drawing attention for care that adapts to the day-to-day challenges Parkinson’s patients and their families face.

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During&nbsp;<a href="https://www.parkinson.org/parkinsons-awareness-month">National Parkinson’s Awareness Month</a>, representatives from&nbsp;<a href="https://www.griswoldcare.com/fargo/">Griswold Home Care for Fargo</a>, North Dakota, appeared on&nbsp;<a href="https://www.inforum.com/health/april-marks-parkinsons-awareness-month">ABC affiliate WDAY-TV</a> to discuss the importance of recognizing the early warning signs of Parkinson’s disease and starting conversations with loved ones sooner rather than later.&nbsp;<a href="https://www.griswoldcare.com/">Griswold</a> Home Care for Fargo’s Care Coordinator, Merilyn Wilson, explained that symptoms can include small tremors, slower movement, changes in handwriting, depression, and isolation. She noted that the disease can begin affecting people in their 40s and 50s, long before a formal diagnosis is made later in life.Wilson encouraged families to focus on the practical pieces of care, from keeping routines consistent to making sure loved ones with Parkinson’s do not feel isolated. She also said families with a history of the disease should stay alert to early warning signs.Founded in 1982,&nbsp;<a href="https://griswoldhomecarefranchise.com/">Griswold</a> has grown into one of the nation’s leading senior in-home care companies, with more than 200 locations across 31 states. The company provides compassionate, non-medical care services designed to help older adults and individuals living with chronic conditions maintain independence and quality of life at home.Watch the segment&nbsp;<a href="https://www.inforum.com/health/april-marks-parkinsons-awareness-month">here</a>.&nbsp;For more information on franchising with Griswold, visit:&nbsp;<a href="https://1851franchise.com/griswold">https://1851franchise.com/griswold</a>.&nbsp;&nbsp;

WDAY-TV: Griswold in Fargo, North Dakota, Shares the Importance of Early Parkinson’s Warning Signs

During National Parkinson’s Awareness Month, Griswold Home Care for Fargo’s Merilyn Wilson appeared on WDAY-TV to discuss common early symptoms of Parkinson’s disease and how families can help.

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When&nbsp;<a href="https://www.linkedin.com/in/brett-myhre-certified-senior-advisor-csa-%C2%AE-cdp-9a25889/">Brett</a> and&nbsp;<a href="https://www.linkedin.com/in/nicole-myhre-50a926a0/">Nicole Myhre</a> first launched their&nbsp;<a href="https://griswoldcare.com/">Griswold</a> business in the Greater Twin Cities, they weren’t thinking about six territories. They were focused on doing everything themselves and doing it well.“We were doing everything and wearing multiple hats,” Brett said. “As we continued to steadily grow, we started to add more people to the team to be able to keep up with the demand.”That demand came quickly. Within just two years,&nbsp;<a href="https://1851franchise.com/griswold/how-this-graphic-designer-and-hairstylist-found-a-new-passion-with-griswold-franchise-in-minnesota-2725561">the couple had already outgrown their initial setup</a>, moving into a larger office and expanding their team with key roles like case managers and recruitment coordinators.&nbsp;<h2>Scaling With Purpose, Not Just Speed</h2>Today, the Myhres own six territories across the Twin Cities, which is a milestone that didn’t happen by accident. “Part of that is the fact that there weren’t really any Griswold locations in the Twin Cities area, so when we brought it here, it was kind of a double-edged sword because no one had ever heard of the brand, but we also had room to grow,” Brett said.That lack of brand recognition meant the Myhres had to build trust from the ground up by educating families, establishing credibility, and proving their commitment to high-quality care.As their reputation grew, so did demand, often beyond the boundaries of their initial territories. Expanding into adjacent areas became both a natural next step and a way to better serve Clients already seeking their care.“We were getting Clients in different areas, and now that we have purchased those, we are locked in,” Brett said. “We had to work really hard to build that brand recognition in the area. That has really paid off.”<h2>Leveraging the Griswold System to Grow</h2>While much of their growth has been driven by local execution, Brett credits&nbsp;<a href="https://1851franchise.com/griswold/info">the Griswold system</a> with helping them scale effectively.&nbsp;“When we first bought our first territory, their branding was already great,” he said. “We had only been in business for maybe a year, and they decided to do&nbsp;<a href="https://1851franchise.com/griswold/griswold-embraces-innovation-with-new-brand-evolution-2722028">a big rebrand update</a>. We were really on board for it. When they did the rebrand, it really helped support our growth by making it more recognizable. The timing really worked out well for us because it set us up on a new path with all new branding and recognition.”Combined with Griswold’s established systems and tools, the refreshed brand gave the Myhres a stronger platform to expand into new territories with consistency.“We are at well over 100 Caregivers at this point,” Brett said. “And that is a big responsibility — that is a lot of people relying on us to provide opportunities for them.”That responsibility shapes how they lead. “I think it’s very important that you treat everybody fairly,” he said. “Our whole branding is about Living Assured. For Clients, we are going to show up and do a good job. For Caregivers, we can give you the consistent hours you need to take care of your families. We want to ensure they know that we can’t do this without them.”<a href="https://1851franchise.com/griswold/griswold-celebrates-national-caregivers-day-by-announcing-winter-scholarship-winners-through-the-jean-griswold-foundation-2731484">By prioritizing Caregiver support and stability</a>, the Myhres have built a culture that supports both employee retention and consistent Client care.“It’s been so rewarding — this career and this business is not easy by any means,” Brett said. “You are dealing with people. Sometimes it can be tough because there is a lot of unknown.”Providing reassurance during those moments is what makes the work meaningful. “For us, being part of people’s care plan and giving that reassurance is great,” he said. “When you have those days when the family reaches back out to you, it really feels great. That’s the reason we do it.”<h2>Growing Without Losing What Matters</h2>Even with six territories and two office locations now in operation, the Myhres are intentional about how they approach the future.“About a year ago, we opened another office location,” Brett said. “We now have two offices open that manage the six territories. Our focus right now, for this year especially, is to focus on providing high-quality care.”As they look ahead, the Myhres are spending as much time improving the business they already have as they are thinking about the next territory. Growth is still on the table, but only if they can&nbsp;<a href="https://1851franchise.com/griswold/griswold-celebrates-record-breaking-best-of-home-care-recognition-including-no-1-ranked-provider-nationwide-2731912">maintain the standard of care that got them this far</a>.“As far as long-term growth, we plan to continue expanding, but at a pace that aligns with the quality too,” Brett said. “We aren’t going to keep growing just to grow. We are going to do it the right way.”From a single territory to six in just six years, the Myhres have built a scalable business by combining operational discipline, community trust, and a clear sense of purpose.To find out more information steps to owning a Griswold franchise, please visit&nbsp;<a href="https://1851franchise.com/griswold/info">https://1851franchise.com/griswold/info</a>.

Nicole and Brett Myhre are building one of the largest Griswold footprints in the Twin Cities without sacrificing the quality that fueled their growth.

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