Technology is reshaping nearly every industry, and home care is no exception. Griswold is at the forefront, strategically leveraging technology to enhance the quality of care, reduce caregiver turnover, and foster deeper connections between clients, Caregivers, and franchise owners. Through targeted partnerships and innovative solutions, Griswold is setting new standards for the caregiving industry.
Griswold CEO Michael Slupecki highlights artificial intelligence (AI) as essential for bridging the gap between traditional nonmedical home care and integrated healthcare solutions.
“We’ve strategically embraced technology to differentiate Griswold from traditional home care providers,” said Slupecki. “Innovations like predictive analytics and AI-driven monitoring help prevent unnecessary hospitalizations, allowing seniors to remain safely and comfortably in their homes.”
One of Griswold’s groundbreaking technological integrations is Griswold Care Plus, powered by Sensi.AI. This innovative, non-intrusive, audio-based monitoring solution detects falls, physical distress, and early indicators of cognitive decline, infections, medication errors, potential UTIs, and other risks. The easy-to-install device runs discreetly in the background, providing constant reassurance without the need for wearable devices or button-pressing.
“Griswold Care Plus enhances our ability to swiftly respond to client emergencies and has already proven to be life-saving,” said Slupecki. “We’ve had situations where timely intervention prevented severe outcomes, underscoring the critical value of this technology.”
And unlike traditional cameras, the platform leverages advanced audio technology through a simple cellular connection — eliminating the need for complicated Wi-Fi setups and increasing reliability.
“It doesn’t require the clients to wear anything or press buttons,” Slupecki said. “It simply sits in the background, always alert and ready. The deployment is incredibly easy — you plug it in, and you're ready to go.”
The adoption of Griswold Care Plus has already demonstrated substantial benefits, particularly in protecting clients when Caregivers aren’t physically present. In multiple cases, the technology has detected falls or signs of physical distress and enabled rapid intervention, proving its life-saving capability.
“There have been situations where there’s been a fall when caregivers were out of the home, and we were alerted in time to intervene,” Slupecki said. “It’s a critical safety net. One specific incident occurred after caregivers left on a Friday afternoon and wouldn’t have returned until Monday — Sensi.AI's alert allowed us to act swiftly and literally save a life.”
Griswold has also formed strategic partnerships with innovative tech companies WellSky and Zingage to proactively address caregiver turnover — an industry-wide challenge often exceeding 80%.
WellSky’s comprehensive solutions, including WellSky, TeamEngage and TeamInsights, are directly addressing this issue by using gamification, incentives, and advanced analytics to reward productivity, improve caregiver engagement, and streamline recruitment.
Franchise offices using WellSky’s platforms have successfully reduced caregiver turnover by as much as 20%, significantly boosting both caregiver morale and operational efficiency.
Griswold has also enhanced its analytics capabilities through WellSky Personal Care, Slupecki says. The platform delivers predictive insights on hospitalization risks, social determinants of health, and optimal caregiver scheduling, for example, empowering franchisees to make data-driven decisions and prioritize care management effectively.
WellSky's sophisticated predictive analytics uses data from more than 250,000 clients and approximately 2,500 agencies to accurately anticipate health risks, streamline care plans, and minimize hospitalization rates.
Another exciting tech initiative for Griswold is its recent adoption of Creatio’s no-code platform to enhance its lead management processes and improve organizational efficiency. By automating the lead-to-client journey, Griswold transitioned from manual, disconnected tools to a centralized, integrated system.
Specifically, Griswold utilized the implementation to automate lead management, refine marketing campaigns, and connect with its electronic medical record software. By consolidating all leads originating from the website and marketing efforts within Creatio, Griswold achieved enhanced insight into the customer journey and improved its decision-making capabilities.
“Creatio has been a game-changer for us,” said Greg Morgan, Senior Director and Financial Systems & Analytics at Griswold. “We’ve automated our entire digital lead process, improved tracking and reporting, and created a better experience for our prospective clients. Our marketing and drip campaigns are now fully streamlined, allowing us to focus on what matters most—delivering care.”
The company plans to extend this automation to its franchisees, providing them with a seamless digital solution that reduces administrative burdens. Creatio’s platform is helping Griswold modernize its operations and provide a more efficient and effective service to its clients.
Looking ahead, Griswold's commitment to technology extends beyond caregiving, with franchisees increasingly adopting AI-driven customer relationship management (CRM) platforms, targeted marketing tools like SOCi and Constant Contact, and robust analytics platforms like Power BI. These tools help franchisees optimize their marketing strategies, enhance customer retention, and make data-driven decisions for business growth.
As Griswold continues to innovate and lead in home care technology integration, the franchise remains steadfastly committed to delivering personalized, compassionate care that enhances quality of life for seniors and supports Caregivers in their essential roles.
“Technology at Griswold is not about replacing human interaction—it’s about enriching our services to ensure exceptional, client-centered care,” said Slupecki.
For more information about Griswold, visit https://www.griswoldcare.com/
Griswold
SPONSORED
Griswold, a leader in compassionate caregiving, continues to pioneer the integration of advanced technology to elevate client safety, support Caregivers, and drive operational excellence in home care.
Technology is reshaping nearly every industry, and home care is no exception. Griswold is at the forefront, strategically leveraging technology to enhance the quality of care, reduce caregiver turnover, and foster deeper connections between clients, Caregivers, and franchise owners. Through targeted partnerships and innovative solutions, Griswold is setting new standards for the caregiving industry.
Griswold CEO Michael Slupecki highlights artificial intelligence (AI) as essential for bridging the gap between traditional nonmedical home care and integrated healthcare solutions.
“We’ve strategically embraced technology to differentiate Griswold from traditional home care providers,” said Slupecki. “Innovations like predictive analytics and AI-driven monitoring help prevent unnecessary hospitalizations, allowing seniors to remain safely and comfortably in their homes.”
One of Griswold’s groundbreaking technological integrations is Griswold Care Plus, powered by Sensi.AI. This innovative, non-intrusive, audio-based monitoring solution detects falls, physical distress, and early indicators of cognitive decline, infections, medication errors, potential UTIs, and other risks. The easy-to-install device runs discreetly in the background, providing constant reassurance without the need for wearable devices or button-pressing.
“Griswold Care Plus enhances our ability to swiftly respond to client emergencies and has already proven to be life-saving,” said Slupecki. “We’ve had situations where timely intervention prevented severe outcomes, underscoring the critical value of this technology.”
And unlike traditional cameras, the platform leverages advanced audio technology through a simple cellular connection — eliminating the need for complicated Wi-Fi setups and increasing reliability.
“It doesn’t require the clients to wear anything or press buttons,” Slupecki said. “It simply sits in the background, always alert and ready. The deployment is incredibly easy — you plug it in, and you're ready to go.”
The adoption of Griswold Care Plus has already demonstrated substantial benefits, particularly in protecting clients when Caregivers aren’t physically present. In multiple cases, the technology has detected falls or signs of physical distress and enabled rapid intervention, proving its life-saving capability.
“There have been situations where there’s been a fall when caregivers were out of the home, and we were alerted in time to intervene,” Slupecki said. “It’s a critical safety net. One specific incident occurred after caregivers left on a Friday afternoon and wouldn’t have returned until Monday — Sensi.AI's alert allowed us to act swiftly and literally save a life.”
Griswold has also formed strategic partnerships with innovative tech companies WellSky and Zingage to proactively address caregiver turnover — an industry-wide challenge often exceeding 80%.
WellSky’s comprehensive solutions, including WellSky, TeamEngage and TeamInsights, are directly addressing this issue by using gamification, incentives, and advanced analytics to reward productivity, improve caregiver engagement, and streamline recruitment.
Franchise offices using WellSky’s platforms have successfully reduced caregiver turnover by as much as 20%, significantly boosting both caregiver morale and operational efficiency.
Griswold has also enhanced its analytics capabilities through WellSky Personal Care, Slupecki says. The platform delivers predictive insights on hospitalization risks, social determinants of health, and optimal caregiver scheduling, for example, empowering franchisees to make data-driven decisions and prioritize care management effectively.
WellSky's sophisticated predictive analytics uses data from more than 250,000 clients and approximately 2,500 agencies to accurately anticipate health risks, streamline care plans, and minimize hospitalization rates.
Another exciting tech initiative for Griswold is its recent adoption of Creatio’s no-code platform to enhance its lead management processes and improve organizational efficiency. By automating the lead-to-client journey, Griswold transitioned from manual, disconnected tools to a centralized, integrated system.
Specifically, Griswold utilized the implementation to automate lead management, refine marketing campaigns, and connect with its electronic medical record software. By consolidating all leads originating from the website and marketing efforts within Creatio, Griswold achieved enhanced insight into the customer journey and improved its decision-making capabilities.
“Creatio has been a game-changer for us,” said Greg Morgan, Senior Director and Financial Systems & Analytics at Griswold. “We’ve automated our entire digital lead process, improved tracking and reporting, and created a better experience for our prospective clients. Our marketing and drip campaigns are now fully streamlined, allowing us to focus on what matters most—delivering care.”
The company plans to extend this automation to its franchisees, providing them with a seamless digital solution that reduces administrative burdens. Creatio’s platform is helping Griswold modernize its operations and provide a more efficient and effective service to its clients.
Looking ahead, Griswold's commitment to technology extends beyond caregiving, with franchisees increasingly adopting AI-driven customer relationship management (CRM) platforms, targeted marketing tools like SOCi and Constant Contact, and robust analytics platforms like Power BI. These tools help franchisees optimize their marketing strategies, enhance customer retention, and make data-driven decisions for business growth.
As Griswold continues to innovate and lead in home care technology integration, the franchise remains steadfastly committed to delivering personalized, compassionate care that enhances quality of life for seniors and supports Caregivers in their essential roles.
“Technology at Griswold is not about replacing human interaction—it’s about enriching our services to ensure exceptional, client-centered care,” said Slupecki.
For more information about Griswold, visit https://www.griswoldcare.com/
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