bannerFranchisee Stories

Why Franchisees are Proud to Be a Part of Griswold Home Care

As the senior population continues to grow, prospective Griswold Home Care franchisees have the opportunity to invest in a meaningful business, with the backing of a supportive corporate team and a purpose-driven model.

By Luca Piacentini1851 Franchise Managing Editor
SPONSOREDUpdated 1:13PM 10/14/21

Griswold Home Care, the non-medical home care franchise with 168 locations, is becoming more essential than ever as the growing senior population and the COVID-19 pandemic create a steadily increasing need for quality home care. As the first non-medical home care franchise in the United States, Griswold Home Care is backed by nearly 40 years of experience providing quality home care to the elderly, disabled adults and those recovering from illnesses. But for franchisees, ownership can mean much more than just a thriving business opportunity — it can also allow them to fulfill their calling and serve those in their community. 

“We want our franchisees to be proud of being a Griswold Home Care owner,” said CEO Michael Slupecki. “Now, more than ever, there are people in need throughout every community, and our franchise opportunity allows passionate entrepreneurs to provide that helping hand while also building a bright future for themselves.” 

The company was founded in 1982 by Dr. Jean Griswold, a senior care professional who suffered from multiple sclerosis (MS) and recognized firsthand that the elderly often lacked the assistance they needed to remain living independently at home. She decided to fill this void by starting the company, and she began franchising the concept to trusted acquaintances in her community two years later. Over the years, Dr. Jean built a purpose-driven business model and expanded the concept into 29 states across the country.

Why Franchisees Feel They are Part of a Community-Driven Family

It was Dr. Jean’s mission that initially inspired Michael Assimon, the Griswold Home Care franchisee in Syracuse, New York, to sign on with the brand back in 2012.

“I chose Griswold because of the culture,” said Assimon. “Its founding was based on caring and compassion, and that mindset carries on today. I liked that Griswold had company-owned offices, because it enables the corporate team to relate to and thoroughly understand the business from the franchisee's perspective. Additionally, franchisees can gain knowledge from the strategic, technological and marketing successes of the team.”

The team knows Griswold Home Care’s success is dependent upon its franchisees’ success, which is why they work hard to provide ongoing support and roll out initiatives and programs to help franchisees optimize revenue. Since the brand operates several company-owned offices in the mid-atlantic region, the team can develop best practices and share them with franchisees. For owners who want to give back to their community, Griswold’s proven systems and supportive team enables them to provide the highest-quality service.

“During the last few years of my father's life, I saw firsthand how difficult it can be to find a great caregiver,” said Assimon. “My father was a stroke victim, and after about 10 months we finally found a caregiver our family loved and who made our situation easier for everyone. Additionally, our son was born with Down Syndrome and is fortunate to have a great family support network. Many others with special needs and concerns are not as fortunate as Luke. Therefore, it is important for my wife and me to give back to the community in the best way we can, and Griswold helps us accomplish this mission.”

How Griswold Helps Franchisees Achieve Their Entrepreneurial Dreams

??Mirza Donegan, the Griswold Home Care franchisee in Silver Spring, Maryland, worked as a marketing manager for a non-profit before deciding to invest her IRA funds into a business opportunity in 2012. 

“I have always known I would own my own business. It was just a matter of when and how,” said Donegan. “I was fortunate to have a wonderful support network with my family and friends. First, it was important to me to be there and raise my daughter — to guide her on the path to her future. Once that was accomplished my husband reminded me it was time for me to find my opportunity."

Donegan knew she wanted a business that would be both challenging and fulfilling. She also valued face-to-face relationships where she could interact with people and make a difference. After doing her due diligence, Donegan felt drawn to Griswold Home Care, because her mother-in-law had used a similar service and she understood the value that quality home care provides for clients and their families. 

“I researched different options and over a period of time it became clear that Griswold Home Care was a natural fit,” said Donegan. “Griswold focuses on understanding what families look for in a professional caregiver. The Griswold Golden Rule is: We only approve caregivers we would trust in our own home. This struck an important chord in us since we had been involved with the care of my mother-in-law. Seeing to her needs and trying to find the best possible home care to help her live happily and safely in the comfort of her own home with the best caregiver was important to us.”

Elderly adults and adults with disabilities or illnesses have many unique needs, which is why Griswold Home Care offers a wide variety of services to accommodate their clients. The brand’s care plans are customized to fit each client and can be adjusted as their needs change over time. The home care services include homemaking, personal care, companion care, hospice care, respite care, live-in overnight care and more.

“The best part of my job is meeting my clients, seniors who have contributed so much to our society,” said Donegan. “I’m in a fortunate position to assist them by referring an affordable, experienced, proven caregiver who will help every client maintain the dignity, comfort, safety, independence and happiness they deserve, regardless of where they call home.”

With 168 territories in 29 states, Griswold Home Care has given franchisees all over the country a business opportunity they can be proud of. Now, the brand is gearing up for strategic growth throughout the country and is continuing to seek compassionate, empathetic individuals who want to follow a fulfilling path and make an impact on people in their community.

The cost to open a Griswold Home Care franchise ranges from $108,181 to $181,431, including a $49,500 franchise fee. For more information on franchising with Griswold Home Care, visit