HONOLULU, HI – Griswold, a leader in non-medical home care services, is proud to announce the opening of its first franchise in Hawaii, situated on the Island of Oahu. At the helm of Royal State’s pioneering venture is Jennifer Murata, President and CEO, who joined the company in 2022 and brings a wealth of business experience and a heartfelt commitment to improving the lives of Hawaii’s seniors and their families in the place she calls home.
“Hawaii is a special and unique place,” Murata said. “Because of our rich history and geographic size and location, our people and cultural norms not only look different from other parts of the U.S. and the world, but they are different. Over the last two centuries, various ethnic groups immigrated to Hawaii, living and working closely with one another and Hawaii’s native people. As a result, the local culture reflects a mix of different values, customs, languages and traditions. Knowing this, it was extremely important to us to partner with a business franchise whose culture we felt could exemplify our cultural values, and I am so excited because I believe Griswold is just that company.”
As a Hawaii-licensed CPA, with a strong financial and business background and a career built on hard work and high standards, the Honolulu-born and raised Murata feels ready to lead Royal State’s transformation from an insurance company to a home care company offering compassionate and comprehensive care services. Murata’s personal experiences growing up with a disabled sister, grandparents, and aging parents combined with recognition of a profound need for senior care within her community is what inspired Murata to venture into the home care and franchise industries. Soon after Murata’s start, it became apparent to her that the best and most-efficient way to pivot and move the company forward was to partner with an experienced home care company that could provide the expertise and support needed.
“Our company’s primary goal has always been to deliver a high-quality product and service to the people of Hawaii, and in whatever shape or form will benefit our local communities, that continues to support our mission. The main difference now is that it means providing reliable, high-quality home care services to individuals and families in Hawaii, and also providing our caregivers the support they need to be able to provide the best care to our clients and to take care of themselves and their families.” said Murata. “Our top priority is to hire great people and support and train them to be exceptional caregivers. At some point, we’d like to expand our reach to the neighbor islands, if it makes sense. But for now, our focus is on supporting individuals and ‘ohana on Oahu so that they can individually and collectively live their best lives.”
Murata explains the selection of Griswold as a franchise partner was influenced by a number of factors. The most important being the company’s culture and leadership team, their 40+ years of home care experience and financial strength, and the fact that they continue to operate corporate-owned locations and offer an extensive support system designed to ensure the highest quality of care. The endorsement by Home Care Pulse as a Top National Provider in 2023 and 2024 further solidifies Griswold's reputation and reinforces Murata's decision to bring the franchise to Hawaii.
“Through our Griswold franchise on Oahu, we hope to alleviate some of the stress and burden that many families feel when an aging or disabled family member’s ability to live independently necessitates help that often increases over time,” said Murata. “We believe that by shouldering some of the strain, we create time and space for family members to more fully enjoy their lives and each other.”
Murata's vision extends beyond providing in-home care services. She aims to foster a healthier and happier workforce and community at large by advocating for empowerment through career training and development and by building a culture of caring and support.
“We hope that the work our employees do will not only bring the much needed help to loved ones and the peace of mind to our clients, but that the work will leave our employees with a feeling of purpose and fulfillment,” said Murata. “We recognize that in-home caregiving, by the nature of the work, can sometimes have the undesired effect of employees feeling separated from the company they work for. We hope this will not be the case for our employees, so another goal of ours is to remain connected with our employees and to actively listen to how we can better take care of them while they take care of our clients.”
Griswold's CEO, Michael Slupecki, expressed his enthusiasm for the new Oahu location, highlighting the importance of expanding Griswold's compassionate care services to the Hawaiian Islands.
“We are thrilled to have Jennifer and her team introduce Griswold to Hawaii,” Slupecki said. “Jennifer’s business acumen, dedication to her community, and her alignment with our values make her the perfect partner to bring our mission of improving the lives of those we serve to Oahu. We look forward to making a significant difference in the lives of residents by providing high-quality, compassionate care and becoming an integral part of the Hawaiian community.”
ABOUT GRISWOLD
With 170 locations in 32 states, Griswold is one of the country’s top home care companies, providing professional, compassionate caregivers 24/7. Griswold’s “Live Assured” promise gives both clients and their loved ones peace of mind, so they can live without the weight of worry. Griswold helps adults maintain quality of life despite advanced age, onset of illness, or post-surgery recovery through services including companion care, home services, personal care and respite care. Founded by the late Jean Griswold in 1982, the company has maintained its founder’s profound sense of empathy for older and disabled adults and those living with chronic conditions. For more information, visit www.griswoldhomecare.com or call (215) 402-0200.
Griswold
SPONSORED
A Hawaii company and a Pennsylvania company join forces to help more seniors age comfortably in place. Both companies celebrated their 40th anniversaries in the same year and their taglines were so similar, one might call it a match made in heaven.
HONOLULU, HI – Griswold, a leader in non-medical home care services, is proud to announce the opening of its first franchise in Hawaii, situated on the Island of Oahu. At the helm of Royal State’s pioneering venture is Jennifer Murata, President and CEO, who joined the company in 2022 and brings a wealth of business experience and a heartfelt commitment to improving the lives of Hawaii’s seniors and their families in the place she calls home.
“Hawaii is a special and unique place,” Murata said. “Because of our rich history and geographic size and location, our people and cultural norms not only look different from other parts of the U.S. and the world, but they are different. Over the last two centuries, various ethnic groups immigrated to Hawaii, living and working closely with one another and Hawaii’s native people. As a result, the local culture reflects a mix of different values, customs, languages and traditions. Knowing this, it was extremely important to us to partner with a business franchise whose culture we felt could exemplify our cultural values, and I am so excited because I believe Griswold is just that company.”
As a Hawaii-licensed CPA, with a strong financial and business background and a career built on hard work and high standards, the Honolulu-born and raised Murata feels ready to lead Royal State’s transformation from an insurance company to a home care company offering compassionate and comprehensive care services. Murata’s personal experiences growing up with a disabled sister, grandparents, and aging parents combined with recognition of a profound need for senior care within her community is what inspired Murata to venture into the home care and franchise industries. Soon after Murata’s start, it became apparent to her that the best and most-efficient way to pivot and move the company forward was to partner with an experienced home care company that could provide the expertise and support needed.
“Our company’s primary goal has always been to deliver a high-quality product and service to the people of Hawaii, and in whatever shape or form will benefit our local communities, that continues to support our mission. The main difference now is that it means providing reliable, high-quality home care services to individuals and families in Hawaii, and also providing our caregivers the support they need to be able to provide the best care to our clients and to take care of themselves and their families.” said Murata. “Our top priority is to hire great people and support and train them to be exceptional caregivers. At some point, we’d like to expand our reach to the neighbor islands, if it makes sense. But for now, our focus is on supporting individuals and ‘ohana on Oahu so that they can individually and collectively live their best lives.”
Murata explains the selection of Griswold as a franchise partner was influenced by a number of factors. The most important being the company’s culture and leadership team, their 40+ years of home care experience and financial strength, and the fact that they continue to operate corporate-owned locations and offer an extensive support system designed to ensure the highest quality of care. The endorsement by Home Care Pulse as a Top National Provider in 2023 and 2024 further solidifies Griswold's reputation and reinforces Murata's decision to bring the franchise to Hawaii.
“Through our Griswold franchise on Oahu, we hope to alleviate some of the stress and burden that many families feel when an aging or disabled family member’s ability to live independently necessitates help that often increases over time,” said Murata. “We believe that by shouldering some of the strain, we create time and space for family members to more fully enjoy their lives and each other.”
Murata's vision extends beyond providing in-home care services. She aims to foster a healthier and happier workforce and community at large by advocating for empowerment through career training and development and by building a culture of caring and support.
“We hope that the work our employees do will not only bring the much needed help to loved ones and the peace of mind to our clients, but that the work will leave our employees with a feeling of purpose and fulfillment,” said Murata. “We recognize that in-home caregiving, by the nature of the work, can sometimes have the undesired effect of employees feeling separated from the company they work for. We hope this will not be the case for our employees, so another goal of ours is to remain connected with our employees and to actively listen to how we can better take care of them while they take care of our clients.”
Griswold's CEO, Michael Slupecki, expressed his enthusiasm for the new Oahu location, highlighting the importance of expanding Griswold's compassionate care services to the Hawaiian Islands.
“We are thrilled to have Jennifer and her team introduce Griswold to Hawaii,” Slupecki said. “Jennifer’s business acumen, dedication to her community, and her alignment with our values make her the perfect partner to bring our mission of improving the lives of those we serve to Oahu. We look forward to making a significant difference in the lives of residents by providing high-quality, compassionate care and becoming an integral part of the Hawaiian community.”
ABOUT GRISWOLD
With 170 locations in 32 states, Griswold is one of the country’s top home care companies, providing professional, compassionate caregivers 24/7. Griswold’s “Live Assured” promise gives both clients and their loved ones peace of mind, so they can live without the weight of worry. Griswold helps adults maintain quality of life despite advanced age, onset of illness, or post-surgery recovery through services including companion care, home services, personal care and respite care. Founded by the late Jean Griswold in 1982, the company has maintained its founder’s profound sense of empathy for older and disabled adults and those living with chronic conditions. For more information, visit www.griswoldhomecare.com or call (215) 402-0200.
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