Growth Paths: How Resales Can Help Advance Your Franchise Portfolio

Introducing a new business to a market comes with an inherent set of challenges. Many locals may already have their favorite BBQ joint, car service location or sandwich shop. Breaking into that market and creating new, loyal customers can make or break a brand’s success. Many entrepreneurs decide to franchise for this exact reason, becoming a business owner for themselves but not by themselves. Franchises with strong brand recognition have a built-in leg-up on the competition, which creates excitement long before the doors ever open. Support from the corporate team also helps to set up a successful operation.

But there is another shortcut that a growing number of franchisees are utilizing to help foster growth: purchasing an already established franchise location. It’s a path that has led Lennys Grill & Subs to expansion success in 2017. By helping franchise owners start off on a strong foot through its resale program, Lenny’s is helping to buy into their future success.

“This is a great opportunity for both single and multi-unit operators to enter into a well-established industry for a minimal investment and have the opportunity for continued growth,” said Jennifer Benjamin, the Vice President of Franchise & Market Development. “We see transfers as a true win-win for both new or existing franchisees and for our brand.”

Existing locations already have an established base of customers, but the benefits don’t stop there. By utilizing a resale program, franchisees lower their initial investment by not having to go through the hassle of finding real estate, buying or building. In many cases, they don’t even have to spend time hiring or training new employees. With the support of a successful franchise system like Lennys Grill and Subs, franchisees also get access to advanced business plans designed to streamline operations and increase profitability.

“We have seen great success in transitioning locations across the country, from Texas and Tennessee to North Carolina,” said Benjamin. “Through this program, we have been able to bring in operators who are more hands-on and focused on growing sales and enhancing the guest experience. Some had prior restaurant experience, some had corporate experience or involvement with other businesses and others were existing franchisees who partnered together to grow their portfolio.”

Lenny’s Grill & Subs is now seeking driven, entrepreneurial-minded franchisees to pair with its resale program. With almost 100 locations across 11 states, tremendous opportunity also exists under the program for multi-unit growth. To learn more about potential franchise opportunities, including resale opportunities, visit https://lennysfranchise.com/