1851 Growth Club: Fractional Director of Franchising or Marketing Manager

Sales organizations often operate on a one-size-fits-all basis, meaning “they don't really customize the experience to fit what your brand needs,” explained 1851 Franchise CEO Nick Powills of 1851 Growth Club (also referred to as “Growth Club”). The organization provides a solution for this with a more tailored approach. 

One component of what Growth Club has to offer is referred to as Level One, which entails its ability to help you qualify leads. The second element Growth Club brings to the table is the option to serve as your fractional director of franchise sales development or marketing manager. 

“We feel that so many franchisors are trying to find the right talent to supplement their team, and maybe their team is just too small,” explained Powills.

  Through this fractional role, Growth Club integrates into your team, leveraging its experience, history and insights to assist in strategizing how to identify potential candidates, determining where they are located, crafting the right messaging and designing an effective sales process once the right candidates are identified. 

“Let’s say that one lead out of a hundred turns into a deal and each lead takes an hour of time to process,” said Powills. “That means you're almost spending three weeks of the month processing leads that will never close. That's why we built a supplemental program. It allows us to be a fractional leader within your organization to help you do what you're going to do best, which is sell the brand.”

To find out more, click here.