1851

David Goldman didn&rsquo;t expect to become genuinely passionate about providing luxury spa services at a value price. Now, he&rsquo;s set to open his first of three <a href="https://1851franchise.com/handandstone" target="_blank">Hand &amp; Stone Massage and Facial Spas</a> in Boston, Massachusetts later this year, and he couldn&rsquo;t be more excited.

Born and raised in New Jersey, Goldman holds an MBA as well as a Master&rsquo;s degree in accounting. For two decades, he worked in IT management and held leadership roles for large companies such as PepsiCo. He later consulted for &ldquo;Big Four&rdquo; accounting firm Ernst &amp; Young and now he works with Dunkin&rsquo; Brands near Boston. This independent consulting experience set Goldman up for success as a business owner, a path that&rsquo;s perhaps in his blood.

Goldman&rsquo;s father, Barry, has a long history of entrepreneurship. Over the course of nearly 50 years, Barry started several businesses, from importing and marketing toys to owning car dealerships. Five years ago, Barry retired.

When David told Barry that he, too, was interested in going into business for himself, the elder Goldman suggested, &ldquo;Why don&rsquo;t you look into franchise opportunities?&rdquo;

David Goldman said he began researching &ldquo;the usual franchise suspects&rdquo; online. He remembers discovering that working with a franchise broker was an option, and once he spoke to one, everything changed. The broker suggested looking into <a href="https://handandstonefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=david-goldman-signs-3-unit-boston-deal-with-hand-stone-massage-and-facial-spa-2710261" target="_blank" rel="nofollow" target="_blank">Hand &amp; Stone Massage and Facial Spa</a>.

&ldquo;To be honest, it wasn&rsquo;t a concept I would have ever considered,&rdquo; said Goldman. &ldquo;But what I like about franchising is that it&rsquo;s a prescribed model with a successful playbook to follow. For me, outside of technology, everything else is fairly new, so I wanted a partner franchisor who would provide guidance and had a proven track record.&rdquo;

Upon further due diligence, Goldman was sold on Hand &amp; Stone&rsquo;s model. What he discovered was a record of success and solid returns across the brand&rsquo;s 400-plus locations. He found that Hand &amp; Stone also provides extensive ongoing support to franchisees, including <a href="https://1851franchise.com/handandstone/hand-and-stone-s-marketing-approach-puts-franchisees-at-the-forefront-2709286" target="_blank">in-house marketing and advertising services.</a> Goldman also spoke with several current franchisees as well as friends and family back in New Jersey, where the brand has a larger footprint, and only heard rave reviews.

&ldquo;The service is something I can stand by. I feel good about helping people feel better about themselves,&rdquo; Goldman said, adding that he got a firsthand look at the brand&rsquo;s spa services during his research process. &ldquo;I went in and tried it out. I got a facial. My girlfriend frequently gets massages, so getting her insight was helpful, too,&rdquo; he said. &ldquo;It was a great experience, and I could really see myself providing massage and facial services to the communities of Boston.&rdquo;

While Hand &amp; Stone&rsquo;s growth has far outpaced the spa industry standard, the franchise&rsquo;s Boston footprint is minimal, with just one open location and a second on the way outside of Goldman&rsquo;s three-unit deal. &ldquo;Most metropolitan areas have so many more Hand &amp; Stone locations,&rdquo; said Goldman. &ldquo;Many of my preferred locations around the city were available. Hand &amp; Stone fits nicely with this city&rsquo;s profile, and the middle market is underserved, in my opinion. There&rsquo;s a big opportunity in Boston.&rdquo;

Each of Goldman&rsquo;s spas will create roughly 20 professional positions, including massage therapists, estheticians, front desk workers and managers. He signed his agreement in February 2019 and plans to open his first location this year before shifting focus to his second and third locations. With the financial and advisory support of his father along with the initial and ongoing support of the Hand &amp; Stone team, Goldman hopes to even grow beyond three spas.

Goldman is looking forward to applying the professional skillset he&rsquo;s cultivated to a brand new, different type of business. &ldquo;I&rsquo;m always open to learning. I have a lot of experience, but I never assume to know everything, especially in a new venture like this,&rdquo; he said. &ldquo;I want to lead by example and by inspiration. I&rsquo;m excited to hire a capable team with spa experience. I look forward to learning from them as they learn from me.&rdquo;

Goldman&rsquo;s interest in franchising <a href="https://1851franchise.com/handandstone/how-hand-and-stone-massage-and-facial-spa-is-treating-its-franchisees-to-more-me-time--2707514" target="_blank">has turned into a passion</a> with Hand &amp; Stone. &ldquo;When I&rsquo;m excited about something, I&rsquo;ll jump in with both feet,&rdquo; he said. &ldquo;I want it to be a success. I want the clients to feel happy and relaxed, and I want our employees to feel a sense of pride and fulfillment in delivering superior services to our clients. I want to provide services that benefit the health and wellness of the communities that we serve.&rdquo;

Goldman feels grateful to have found his brand, even if it wasn&rsquo;t on his radar six months ago. &ldquo;I&rsquo;m glad I didn&rsquo;t limit myself to franchises I was familiar with,&rdquo; he said. &ldquo;This is now something I feel really strongly about and am passionate about. I&rsquo;m looking forward to opening up the market in Boston, getting the Hand &amp; Stone name out there, and being a part of creating something really special.&rdquo;

David Goldman Signs 3-Unit Boston Deal With Hand & Stone Massage and Facial Spa

1851 Franchise

The first-time franchisee is passionate about bringing luxury spa services to the masses and opening up the underserved market in Boston.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

david-goldman-signs-3-unit-boston-deal-with-hand-stone-massage-and-facial-spa

Griswold

Home for the Holidays: How Griswold Helps Families Stay Connected and Cared For During the Most Important Time of Year

home-care-holidays-griswold-support

United Water Restoration Group

image of water restoration group Air Force veteran Nathan Sherman

Is United Water Restoration Group the Right Franchise Opportunity for First-Time Business Owners?

united-water-restoration-group-first-time-business-owners

Paris Baguette

image of Paris baguette franchise owner success

The Recipe for Success: A Step-By-Step Guide to Opening a Paris Baguette Franchise

paris-baguette-franchise-process

Onigilly Japanese Kitchen

Image of Onigilly restaurant franchise Reports Record 2025 Growth in Fast Casual

Onigilly Japanese Kitchen Closes 2025 With Record Sales Growth and Expanding Franchise Pipeline

onigilly-franchise-2025-growth-fast-casual

Pool Scouts

Pool Scouts Franchise - 2025 Annual Convention - Dallas TX - 1851 Franchise

Pool Scouts' 2025 Conference Sets the Stage for the Brand's Next Phase of Growth

pool-scouts-2025-conference-recap

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Domino's Franchise - North Pole - Dec 2025 - 1851 Franchise

Domino’s Pizza Brings Delivery Cheer to North Pole, Alaska

dominos-pizza-franchise-north-pole-alaska

California Pizza Kitchen’s Sale Is the Latest in the Era of PE-Backed Turnarounds in Franchising

california-pizza-kitchens-sale-is-the-latest-in-the-era-of-pe-backed-turnarounds-in-franchising

Buying a fitness franchise, people exercising

Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?

buy-fitness-franchise-boutique-big-box-comparison

Pieology Pizza Enters Chapter 11 Following Costly Bid To Save Struggling Stores

pieology-pizza-files-chapter-11-bankruptcy

CNBC: McDonald’s Will Assess if Franchisees Are Offering Value for Customers Under New Standards

mcdonalds-franchise-standards-value-metric

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

What Makes Mellow Mushroom a Strong Franchise Investment? Insights From the Panos Family’s Metro Atlanta Portfolio

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

1851 Franchisee Spotlight graphic with photo of Eli Cohen, Layne's Chicken Fingers logo

C5 Restaurants Grows its Texas Footprint with 40 Layne’s Chicken Fingers Locations Planned Statewide

eli-cohen-laynes-chicken-fingers-texas

image of stephen westerman and matthew westerman, owners Fort Walton Beach Two men and a junk truck

Twin Brothers Move From Managers to Owners with New TWO MEN AND A JUNK TRUCK Franchise on the Gulf Coast

David Goldman Signs 3-Unit Boston Deal With Hand & Stone Massage and Facial Spa

MORE STORIES LIKE THIS