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Hand & Stone Massage and Facial Spa Pinpoints Charlotte, North Carolina as Key Growth Market
Hand & Stone Massage and Facial Spa Pinpoints Charlotte, North Carolina as Key Growth Market

As the spa and facial service franchise gears up for expansion into new markets, it has identified Charlotte as an area ripe with development opportunities

Since its founding in 2004, Hand & Stone Massage and Facial Spa has delivered on its commitment to bring what has long been considered luxury services to the middle market. In its efforts to raise the bar of the health and wellness service industry as a whole, Hand & Stone is continuing to introduce its elevated spa and facial service offerings to even more customers across the U.S. in 2019. Charlotte, North Carolina is one such area where the brand is pursuing further development.

The brand’s established presence elsewhere in the state coupled with its recent entry into the Charlotte market has given Hand & Stone intimate insight into the preferences of the North Carolina populace. Already home to nearly 2.4 million people, the greater Charlotte area is growing—and Hand & Stone intends to grow along with it. With seven spas already open throughout the market, the brand is seeking additional development opportunities in the North Carolina cities of Hickory, Mooresville, Kannapolis, Gastonia and Mint Hill, along with the Charlotte neighborhoods of Dilworth and Plaza Midwood, plus the South Carolina cities of Fort Mill and Rock Hill.

“The Carolinas are home to people with a really great work ethic,” Hand & Stone VP of Franchise Development Bob McQuillan said. “In our business, we pride ourselves in putting in the extra effort to make our members look great and feel better. From that standpoint, we’re optimistic about finding franchise partners who are interested in bringing that best-in-class spa experience to a region of the country known for its hospitality.”

Chris and Susan Jewell are Hand & Stone franchisees in the Charlotte neighborhood of Steele Creek. Longtime residents of the city, the Jewells first learned about Hand & Stone through a franchise broker when they were discussing what they wanted their retirement to look like. After narrowing down their search to a handful of concepts, Hand & Stone’s Discovery Day set the brand apart. There, the two learned about the brand’s esthetic focus.

“The esthetic demonstration was what really sold us,” Susan explained. “Massages will always be the backbone of Hand & Stone’s offering, of course, but we see a lot of growth potential and opportunity on the facial side of the business. It’s so interesting and exciting to be part of a company that offers services that help people feel good and be confident in themselves.”

The Jewells’ Hand & Stone in the Steele Creek neighborhood of Charlotte opened in January 2019 and is the first of two planned locations for the couple. The other store is set to open in nearby Mathews, North Carolina at a still-to-be-determined date. Chris and Susan’s commitment to bringing the esthetic side of Hand & Stone’s business to the forefront, Susan said, “is something that has served as an immediate differentiator from the competition in the Charlotte market and gain a lot of traction in their local community.”

Noting that Hand & Stone invests in innovation by making sure its spa locations have access to the latest and greatest products on the market, Susan said that the brand’s Himalayan salt massages, LED light treatments, microcurrent, and dermal infusion offerings have done wonders for their customer value proposition. Hand & Stone also plans to break into the sizzling hot CBD market through a new systemwide test of a CBD oil massage offering. “The brand is very on top of the trending topics and treatments right now and it’s awesome to be one of the first in the spa industry to offer something like that,” she said.

To continue growing its national footprint, Hand & Stone is seeking viable franchise candidates throughout the greater Charlotte area. Start-up costs to open a Hand & Stone franchise range from $499,574 to $602,738 with a franchise fee of $69,000 to $79,000. For more information on available opportunities, visit https://handandstonefranchise.com/.

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