1851

Like countless businesses across the globe, <a href="https://handandstonefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-hand-stone-massage-and-facial-spa-is-supporting-both-franchisees-and-massage-therapists-2712920" target="_blank" rel="nofollow">Hand &amp; Stone Massage and Facial Spa</a> found itself in an unprecedented position this spring when COVID-19 forced its 450-plus spas across the U.S. and Canada to temporarily close their doors. While the brand’s membership model leads to more secure and consistent revenue streams for franchisees, <a href="https://1851franchise.com/handandstone">Hand &amp; Stone</a> knew that it had to immediately put processes and procedures in place to help franchisees and their massage therapists emerge on the other side of the crisis stronger than ever before.In addition to covering the basics like enhanced communication efforts to ensure everyone was aware of the latest COVID-19 information as well as the spa’s operating procedures, Hand &amp; Stone went above and beyond to support its local business owners. The brand rolled out resources and guidance on preserving cash flow, loans and leases, at-home massage and facial tips to keep customers engaged and also provided social media and blog content surrounding COVID for local franchisee use.“One of the biggest benefits that franchisees have over other entrepreneurs is a built-in support system. As a franchisor, it’s our responsibility to help our franchise owners in times like these,” said Bob McQuillan, Vice President of Franchise Development for Hand &amp; Stone. “In the massage and facial industries, this support includes engaging our local owners’ massage therapists to ensure that they can build their businesses once COVID-19 is behind us.”In addition to directly offering franchisees ongoing support throughout the coronavirus pandemic, Hand &amp; Stone is also finding ways to engage with massage therapists while unable to work. From creating new ways to collaborate and introducing ongoing education initiatives during the current downtime, Nathan Nordstrom, director of massage therapy education and training for Hand &amp; Stone, is playing a crucial role in this process.“While spas are temporarily closed, we want to continue to engage our community of massage therapists. We launched a weekly webinar series for our therapists to foster excitement and remind therapists why they got into this industry in the first place. We’re also increasing activity on our Facebook page for massage therapists, including the creation of a campaign called ‘Know Your Why’ in which therapists share their self-care routines,” said Nordstrom. “It’s incredibly inspiring to see the positive conversations that are happening right now. These initiatives aren’t mandatory, so it really speaks to the culture that we’ve created at Hand &amp; Stone that there’s so much participation.”Hand &amp; Stone also has a competitive advantage when it comes to retaining and recruiting talent following COVID-19 due to the additional incentives franchisees are encouraged to offer their therapists.“We’ve always encouraged our franchisees to offer strong incentives for massage therapists, even before COVID-19,” said Jared Fajerski, SVP of North American operations for Hand &amp; Stone. “Offering benefits, for example, is huge in the industry. Smaller spas are typically unable to offer things like healthcare or 401k matching. This has always been a competitive advantage for us, but it’s going to be even stronger now.”While there’s still a lot of uncertainty surrounding the lasting impact that COVID-19 will have on businesses across all industries, Hand &amp; Stone is already preparing to emerge on the other side of the current crisis. This includes bracing for aggressive hiring initiatives once spas are open again.<a href="https://1851franchise.com/handandstone/franchise-industry-leaders-discuss-why-hand-stone-massage-and-facial-spa-is-the-right-business-ownership-opportunity-to-consider-right-now-2712797#franchisor">In a recent webinar,&nbsp; McQuillan said</a>, “A franchise like ours now has an unbelievable opportunity from a personnel perspective. Every business has a challenge, and over the last three or four years, the main challenge for us has been finding great talent because there were not many people unemployed. Now, this will likely offer us something we haven’t had in a while, which is a surplus of massage therapists and estheticians to draw from.”By providing both franchisees and massage therapists with resources and support right now, Hand &amp; Stone is setting itself up for a strong comeback on the other side of the coronavirus crisis. McQuillan adds, “How franchisors set their franchisees up for success right now will determine their growth in the future. When we come out of this, we feel that there’s tons of room for Hand &amp; Stone to grow.”The total cost to open a Hand &amp; Stone Massage and Facial Spa ranges from $532,563 to $618,327, including the franchise fee. For more information on available franchise opportunities with Hand &amp; Stone Massage and Facial Spa, visit <a href="https://handandstonefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-hand-stone-massage-and-facial-spa-is-supporting-both-franchisees-and-massage-therapists-2712920" target="_blank" rel="nofollow">https://handandstonefranchise.com/</a>.

How Hand & Stone Massage and Facial Spa is Supporting Both Franchisees and Massage Therapists 

1851 Franchise

While spas are temporarily closed due to COVID-19, Hand & Stone is finding new and innovative ways to engage both massage therapists and customers to set franchisees up for success on the other side of the pandemic.


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-hand-stone-massage-and-facial-spa-is-supporting-both-franchisees-and-massage-therapists

Caring Transitions

How Caring Transitions Supports Adult Children in Managing Their Parents’ Moves

how-caring-transitions-supports-adult-children-in-managing-their-parents-moves

Senior Care Authority

Senior Care Authority Is a Great Fit for Multi-Generational Business Ownership

senior-care-authority-is-a-great-fit-for-multi-generational-business-ownership

The Growing Need for Senior Downsizing: How Caring Transitions Is Leading the Way

the-growing-need-for-senior-downsizing-how-caring-transitions-is-leading-the-way

Sola Salons

How Myrle and Julie McNeal Built a Thriving Sola Salons Franchise Empire with 17 Units

how-myrle-and-julie-mcneal-built-a-thriving-sola-salons-franchise-empire-with-17-units

Pet Wants

Why Fresh, Healthy Food Matters for Your Pet's Long-Term Health

fresh-pet-food-unleashing-the-power-of-healthy-nutrition-for-your-furry-family

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Roof Scientist Launches Franchise Opportunity, Revolutionizing Roof Preservation with Innovative Technology

roof-scientist-launches-franchise-opportunity-revolutionizing-roof-preservation-with-innovative-technology

Restaurant Business: How McDonald's Is Restructuring To Compete With Specialized Chains

restaurant-business-how-mcdonalds-is-restructuring-to-compete-with-specialized-chains

Design with hundred dollar bill and orange "recession" banner across the middle

ABC News: Recession Risks Are Rising, Economists Say. Here’s What to Know.

recession-risks-impact-economy-franchise-world

NRA: Restaurants Focus On Enhancing In-Store Experiences To Attract Diners in 2025

nra-restaurants-focus-on-enhancing-in-store-experiences-to-attract-diners-in-2025

The Joint Chiropractic - Dr. Anthony Tran - IFA Franchisee of the Year - 1851 Franchise

The Joint Chiropractic’s Dr. Anthony Tran Named Franchisee of the Year by the IFA

joint-chiropractic-dr-anthony-tran-ifa

How Car Sales Taught Buddy's Home Furnishings’ Mitchell Lee the Secrets of Franchise Development

how-car-sales-taught-buddys-home-furnishings-mitchell-lee-the-secrets-of-franchise-development

Franchise Deep Dive: Studio Pilates Franchise Costs, Fees, Profit and Data

franchise-deep-dive-studio-pilates-franchise-costs-fees-profit-and-data

Lindora’s New President Discusses Franchise Growth and the Future of Health and Wellness

lindoras-new-president-discusses-franchise-growth-and-the-future-of-health-and-wellness

Onigilly: The Low-Cost, Scalable Fast-Casual Concept Bringing Authentic Japanese Onigiri to the U.S.

onigilly-the-low-cost-scalable-fast-casual-concept-bringing-authentic-japanese-onigiri-to-the-us

Florida Franchisee Reflects on Success and Growth with Sylvan Learning

florida-franchisee-reflects-on-success-and-growth-with-sylvan-learning

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025 - 1851 Franchise

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Top 25 Emerging Restaurant Franchises - 1851 Franchise

Top 25 Emerging Restaurant Concepts to Consider in 2025

top-emerging-restaurant-concepts-to-consider

Domonique Downing - Big Frog Franchise - Fayetteville, GA - 1851 Franchise

Coca-Cola Scientist Finds Path to Autonomy with Big Frog Franchise in Fayetteville, Georgia

big-frog-franchise-fayetteville-georgia

The Top Quick Service Restaurant Franchises for 2025

the-top-quick-service-restaurant-franchises

How Hand & Stone Massage and Facial Spa is Supporting Both Franchisees and Massage Therapists

MORE STORIES LIKE THIS