Americans are spending more time at home than ever before, and all that use — working from home, attending school from home, exercising at home, cooking at home — means they have an unprecedented need for handyman services.
That’s been good news for Handyman Pro, one of the country’s fastest-growing home repair and remodeling franchises. The brand, one of seven franchises under the Premium Service Brands umbrella, wrapped the first quarter of 2021 with a double-digit increase in revenue year over year. And with contractors in short supply, it’s poised for continued momentum throughout the year.
A recent study by The Joint Center for Housing Studies of Harvard University forecasts annual expenditures for renovation and repair of owner-occupied homes to rise from $332 billion to $337 billion by the second half of 2021.
By bridging the gap between the small-time solo handyman and large remodeling contractors or companies, Handyman Pro is uniquely suited to address this growing need, offering services such as carpentry, electrical, gutters, siding, windows, doors, masonry, plumbing, HOA maintenance, landscaping, construction cleanup, furniture assembly and more.
According to Mike Oberholtzer, who came to the company in February to head up franchise development, that’s just the beginning of what Handyman Pro offers to franchisees.
“I did a lot of research and due diligence on my own to make sure this was the right opportunity — I wanted to champion a brand that I would franchise with myself,” said Oberholtzer. “What I found at Handyman Pro and PSB was a consistent message of support, a proven model and a much needed business that is bridging the trust gap in home services.”
With 20 years of experience, a solid reputation for delivering superior customer service ratings and impressive growth as a one-stop-shop for homeowners’ needs, parent company Premium Service Brands is well-positioned to do so.
“We’ve experienced steady growth this year with the Handyman Pro brand,” says PSB Chief Development Officer Iric Wexler. “With opportunities within the model like our Fix It Program that offer franchisees 2 hours of monthly handyman services to homeowners, small businesses, etc. there are options for recurring revenue, too. I think that speaks to our model, which focuses on professionalism and support.”
In addition to an attractive investment range and a turnkey business model, Premium Service Brands allows franchisees to scale their portfolio with other investment opportunities. Other franchises within the Premium Service Brands umbrella include 360º Painting, Maid Right, ProLift Garage Doors, Renew Crew, Kitchen Wise and the recently acquired Rubbish Works.
Home.One, an innovative lead portal that launched earlier this month, allows franchisees to leverage the company’s multi-brand roster and strategically target consumers across several different concepts. For example, if 360º Painting gets a lead on the HomeOne website, it goes into the system and that prospect can choose to receive marketing for all of the other Premium Service Brands. Homeowners often inquire about multiple home-based services when they reach out to one Premium Service Brands concept, and with HomeOne, the multi-brand company will be able to efficiently cross-market among concepts and satisfy all of the consumer’s needs.
A second program, Own the Home Program, offers prospective franchisees an incentive to sign with multiple Premium Service Brands concepts and grow vertically by diversifying their Premium Service Brands portfolio with new brands in the same market.
But one of the best things Handyman Pro has to offer is its own franchisees, says Oberholtzer.
“We have a group of really smart and sophisticated franchisees who can share best practices and help the brand expand the right way. At the end of the day, I knew Handyman Pro was a franchise I could believe in and one where I could grow.”
ABOUT PREMIUM SERVICE BRANDS
Headquartered in Charlottesville, VA, Premium Service Brands (PSB) is the leader in home services franchise opportunities. Recently acquiring Renew Crew in January 2020 and Rubbish Works in November 2020, the other brands under the PSB umbrella include 360º Painting, ProLift Garage Doors, Handyman Pro, Maid Right and Kitchen Wise. These home improvement industry brands provide franchisees with comprehensive training and support for every step while viewing customer service as a way of life by also giving back to local communities through their nonprofit, Kids-Lift. Supporting kids and their families is crucial to PSB’s personal values to brighten and care for their communities. More on franchising opportunities at: https://www.premiumservicebrands.com/.
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