1851

<a href="https://www.heydayskincare.com/pages/franchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-much-does-it-cost-to-own-a-heyday-franchise-2716386" target="_blank" rel="nofollow">Heyday</a>, a fast-growing skincare franchise focused on making facials more accessible, is disrupting the industry by providing personalized, affordable and unintimidating services to clients across the country. And investors want to join them in the mission.If you’re interested in knowing how much it costs to own a <a href="https://1851franchise.com/heyday">Heyday</a> franchise, as well as how long it will take to open your store, read on.&nbsp;&nbsp;<h4>A Fresh Face in Franchising</h4>Based in New York City, the brand opened in 2015 and currently operates 11 stores in Manhattan, Bethesda, Los Angeles and Philadelphia. Its key insight: millennials take a different approach to skincare, treating it as a necessity rather than a luxury. With a focus on skincare education and frictionless customer experience, the brand found its niche.While perfecting its model at the existing corporate locations, Heyday started selling franchising in March 2021, becoming a smash hit with franchise investors eager to get an early toehold into the next new category of wellness. Right now, with no brand leader in skincare wellness, a $7 billion service industry and a $100 billion online industry, Heyday is well-positioned to own this lucrative category.Its franchise sales have taken off like a rocket: Heyday had an initial goal to sell 25 franchises by the end of 2022. By July of this year, it had already signed deals for 68 units. The brand inked a $20 million, 60-unit agreement with Level 5 Capital that will introduce Heyday to Atlanta, Dallas and Washington, D.C. Additionally, single and multiple-unit investors will bring Heyday franchises to Austin, Chicago and Cleveland. The brand plans to open 300 stores in the next five years.&nbsp;“Prior to the pandemic, self-care seemed like more of a buzzword. But now, COVID-19 has taught us the value of self-care and it has become something that more people are embracing. As a pharmacist, I was always fascinated by dermatology and I feel like there is a lack of education in skincare. I was immediately drawn to the fact that Heyday is making skincare, and skincare education, accessible to everyone,” said <a href="https://1851franchise.com/heyday/why-this-drybar-franchisee-decided-to-invest-in-heyday-2715822">Maripat Klein</a>, a current Drybar franchisee, who jumped at the chance to be Heyday’s first franchisee, signing a four-unit agreement to bring Heyday to Ohio.&nbsp;<h4>The Cost To Own a Heyday</h4>Heyday’s startup costs range between $574,000 to $755,500, depending on which market the store is located. Other factors such as design, configuration and labor costs also impact the total investment.&nbsp;Here’s how those costs break down:<ul><li>Franchise fee: $50,000</li><li>Grand opening &amp; marketing: $30,000-$50,000</li><li>Travel &amp; living expenses during training: $3,000-$6,000</li><li>Leasehold improvements: $287,000-$334,000</li><li>Architect engineer permits and licenses: $30,00-$45,000</li><li>Legal &amp; professional fees: $3,000-$6,000</li><li>Prepaid rent, security and other deposits: $3,000-$10,000</li><li>Initial liability insurance and workers’ compensation deposit: $500-$1,000</li><li>Exterior signage: $6,000-$30,000&nbsp;</li><li>Furniture, technology hardware, fixtures and Equipment: $90,000-$110,000</li><li>Pre-opening esthetician training expenses: $6,000-$12,000</li><li>Business licenses and permits: $500-$1,500</li><li>Initial inventory and supplies not otherwise noted: $35,000-$50,000&nbsp;</li><li>Additional funds (initial 3-6 month period): $30,000-$50,000</li></ul><h4>The Process of Franchising Heyday</h4>Heyday prides itself for providing a thorough vetting, education and onboarding process before awarding a franchise in order to ensure the best match between its brand and a potential investor.&nbsp;From the day of a candidate’s first inquiry, until the final franchise agreement is signed, the process can take between 90 and 120 days and involves a multi-step process. It starts with an introduction to the brand, followed by an educational Field Day, which is a deep, hands-on dive into the brand. Candidates experience a Heyday facial for themselves as well as participate in an intensive daylong immersion at a Heyday location to understand what it takes to own and manage a store.&nbsp;Once the final agreement is signed, franchisees will be given a full onboarding and orientation, after which construction can begin. It will take two or three months to select the best site for a new location and another seven or eight months before the grand opening.<h4>Getting Started With Heyday Ownership</h4>“We’re looking for people who have a passion for skincare and who understand the value of everyday skincare,” said Sean Bock, Heyday’s president of franchising. “Our brand is about helping people become their best selves, so that’s also a motivation we seek in our franchise partners.”Bock said that those who already own and operate franchises, former senior executives and those with backgrounds in sales and marketing will find an opportunity with Heyday highly enriching.Learn more about franchise opportunities here: <a href="https://www.heydayskincare.com/pages/franchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-much-does-it-cost-to-own-a-heyday-franchise-2716386" target="_blank" rel="nofollow">https://www.heydayskincare.com/pages/franchise.</a>

How Much Does It Cost To Own a Heyday Franchise? 

1851 Franchise

With plans to open 300 locations in the next five years, this skincare franchise has become one of the hottest investments in the health and wellness space this year. 

how-much-does-it-cost-to-own-a-heyday-franchise

Melting Pot

Melting Pot 50th anniversary photo, featuring three people enjoying celebratory drinks and fondue

Melting Pot Celebrates 50 Years of Fondue Magic With a Year of Special Menus, New Offerings and Unforgettable Moments

melting-pot-50th-anniversary-fondue-celebration

Filta Environmental Kitchen Solutions

Kathy Turner: The Filta Franchisee Keeping LA's Kitchens Cooking (and Green)

kathy-turner-the-filta-franchisee-keeping-las-kitchens-cooking-and-green

Right at Home

Right at Home Kicks Off 2025 With Strong Momentum, Franchise Expansion, and Technology Rollouts

right-at-home-franchise-growth-q1-2025

BIGGBY COFFEE

QSR: BIGGBY® COFFEE Marks 30 Years of Purpose-Driven Growth

biggby-coffee-30th-anniversary-celebration

Seniors Helping Seniors®

Seniors Helping Seniors photo of two people sitting together, smiling at the camera

Seniors Helping Seniors® In-Home Care Services Expands to East Bay, California

seniors-helping-seniors-in-home-care-services-expands-to-east-bay-california

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Yum! Brands CEO David Gibbs To Retire in 2026 After 36 Years With the Company

yum-brands-ceo-david-gibbs-to-retire-in-2026-after-36-years-with-the-company

Hooters Bankruptcy - Chapter 11 - April 2025 - 1851 Franchise

Hooters Files for Bankruptcy, Sells Restaurants to Franchisee Group

hooters-bankruptcy-chapter-11-april-2025

Fly Dance Fitness Expands With First Franchise Location in Georgia

fly-dance-fitness-franchise-expansion

&pizza - Fast-Casual Pizza Chain Begins Franchising - 1851 Franchise

&pizza Embraces Franchising To Fuel Bold New Growth Strategy

andpizza-franchising-ceo-mike-burns

CFOs See Recession as Likely in ’25; Why Now Is the Time To Water the Franchise Buyer Seeds

cfos-see-recession-as-likely-in-25-why-now-is-the-time-to-water-the-franchise-buyer-seeds

Franchise Deep Dive: Studio Pilates Franchise Costs, Fees, Profit and Data

franchise-deep-dive-studio-pilates-franchise-costs-fees-profit-and-data

Franchise Deep Dive: The UPS Store Franchise Costs, Fees, Profit, and Data

franchise-deep-dive-the-ups-store-franchise-costs-fees-profit-and-data

Lindora’s New President Discusses Franchise Growth and the Future of Health and Wellness

lindoras-new-president-discusses-franchise-growth-and-the-future-of-health-and-wellness

SoBol’s President and COO Shares Growth Journey and Franchise Vision

sobols-president-and-coo-shares-growth-journey-and-franchise-vision

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025 - 1851 Franchise

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

Florida Franchisee Reflects on Success and Growth with Sylvan Learning

florida-franchisee-reflects-on-success-and-growth-with-sylvan-learning

The Top Quick Service Restaurant Franchises for 2025

the-top-quick-service-restaurant-franchises

Top 25 Emerging Restaurant Franchises - 1851 Franchise

Top 25 Emerging Restaurant Concepts to Consider in 2025

top-emerging-restaurant-concepts-to-consider

Military Veteran and Craft Beer Enthusiast to Bring Voodoo Brewing Co. to Toledo, Ohio

military-veteran-and-craft-beer-enthusiast-to-bring-voodoo-brewing-co-to-toledo-ohio

How Much Does It Cost To Own a Heyday Franchise?

MORE STORIES LIKE THIS