Franchisor Stories
Holiday Inn's Redesign Creates Flexibility for Guests
The hotel brand aims to accommodate both business and leisure travelers.
dcwcreations / Shutterstock.com
Holiday Inn recently announced that they have redesigned their guestrooms to better accommodate travelers.
InterContinental Hotels Group, the parent company behind the brand, has coined the concept 4H for happiness, hospitality, home and Holiday Inn. The design features unique features such as a welcome nook, convertible furniture and movable desks, just to name a few.
“Working together, we created more than just a great hotel room,” Eric Lent, VP Americas for Holiday Inn, told HotelNews.com. “We created a great Holiday Inn guestroom: a room with flexibility to meet the different needs of different owners, and flexibility to meet the needs of both business and leisure travelers.”
To read the full story, visit HotelNews.com.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
