Franchisor Stories

Home Helpers Bets on Tech, Tenure and Whole-Person Care as Demand Surges Into 2026

Senior Director of Brand Marketing Nick Way explains how the in-home care franchise is scaling its Direct Link technology, CareFor program and franchisee support bench.

By Luca Piacentini

1851 Franchise Managing Editor

January 12, 2026

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About the Author

Luca Piacentini

1851 Managing Editor

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