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Home Clean Heroes Closes 2022 Celebrates Franchise Advancements and Successful Charity Initiative

The emerging cleaning franchise had a fantastic year for growth and system improvements.

By 1851 Staff1851 Staff Contributions
SPONSORED 8:08AM 02/02/23

Home Clean Heroes, the 14-unit residential cleaning franchise subsidiary of Buzz Franchise Brands, marked the close of 2022 with notable achievements across the brand. The growing concept signed new agreements, kick-started new operations, and strategized advancements for franchise recruitment and customer retention. To wrap up the year, the brand held its first in-person convention to celebrate its team and the notable accomplishments, as well as a remarkable first year of fundraising with the new Heroes First initiative

“I'm very proud of all of the growth Home Clean Heroes has had both from bringing on new franchisees and expanding our footprint into new states and bringing in more customers and revenue,” said Joe Delatte, brand president. “We’ve had a fantastic year and expect the momentum to continue.”

The company ended the year with four agreements signed, including Salt Lake Valley, Utah; North Houston, TX; North Pinellas, FL; and East Dallas/Ft. Worth, TX. Franchisees in West Houston, North Pinellas County, Salt Lake Valley and Metro Atlanta each began operations in 2022, taking prime advantage of the growing segment worth $6 billion.  

With respect to the brand’s overall revenue growth on the year, Home Clean Heroes concluded its calendar year with sales up 72% year-over-year. The brand also made considerable strides in expanding its customer base, growing the number of active recurring clients system-wide by 67%, which in turn increased recurring revenue per clean by 84%.

Much of the brand’s success is due to its passionate and dedicated franchise owners, several of which ended the year by exceeding both their own business plan goals, as well as the goals set by Home Clean Heroes. ‘Budget Beater’ Jeff Ruiz in the Peninsula region of Virginia leveraged his business to see a 26% revenue increase for the year, and Adeola Shabiyi of Tampa Bay was up an impressive 146% year-over-year since his start in 2021, and Je An from McKinney and Kristin Humphrey from Houston both surpassed budget while operating in their first year of business.

One of the biggest wins for the year, Delatte explained, was the launch and success of the Heroes First initiative, a philanthropic partnership the franchise brand formed with First Responders Children’s Foundation. Since January, the brand has donated a portion of every service fee, a match made by both the franchisee and franchisor, to the organization, which helps families of first responders who have been injured or lost in the line of duty.

“The brand donated over $18,000 throughout the year through the Heroes First initiative,” Delatte said. “It's given an important dynamic and dimension to Home Clean Heroes — a truly mission-based differentiator. It’s allowed a way for our franchisees to give back to their communities.”

Also a notable differentiator, Home Clean Heroes has focused in on internal advancements to aid with finding qualified employees and retaining them amidst a difficult labor market. The brand helps franchisees recruit talent on job posting sites, funds advertising campaigns for hiring and is also rolling out a new system with virtual health provider Teladoc that is available to frontline workers starting January 1. 

“This will provide free access to doctors 24/7 for virtual appointments,” Delatte said. “It’s for them and their dependents and is offered at zero cost to the employees.”

In November, the franchise had the opportunity to close out the year by hosting its first-ever in-person convention, in Cancun, Mexico. The multi-day event facilitated a chance for key players in the brand to network, share best practices and meet with peers and vendors. The concluding Awards Dinner allowed for an opportunity for the brand to recognize the system’s top-performing franchise owners in their categories. 

“All attendees felt re-energized after attending the convention,” said Kathy Turley, director of marketing. “Franchisees felt that they were leaving with new ideas and great information from our brand network. We are excited to facilitate more of these events as our community grows, as the opportunity to collaborate in person is a rewarding part of franchising.”

In 2023, Home Clean Heroes is using the momentum of its growing industry to continue to improve upon the successful milestones met in the previous year. Home Clean Heroes is seeking qualified entrepreneurs across the United States who can aid in the brand’s vision to become a top choice in the residential cleaning segment in 2023. 

The startup costs for a Home Clean Heroes single-unit franchise range from $76,902 to $100,851. To learn more about franchising with Home Clean Heroes, visit


Home Clean Heroes is a fast-growing residential cleaning franchise that supports local first responders with every home that they clean. Part of Buzz Franchise Brands, an experienced, financially strong franchisor, Home Clean Heroes is committed to providing convenient, customizable and trustworthy home cleaning services, as well as giving back to the real heroes: first responders. The brand's Heroes First initiative is a national partnership with the First Responder's Children's Foundation, a national philanthropic organization with a 20-year legacy, in which the brand donates $1 of every recurring or one-time service fee collected, among other programs. Home Clean Heroes has earned recognition from Franchise Gator as one of the Fastest Growing Franchises and as a Top Emerging Franchise of 2021 and by Franchise Connect Magazine as one of the Top 100 Home Service Franchise Opportunities. For more information, visit

*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.