Home Clean HeroesFranchisee Stories

Why Home Clean Heroes Believes Veterans Make Some of the Best Franchise Owners

The residential cleaning franchise has been designed to align with the skill sets and experience of Veterans to ensure they find success in franchising.

By Luca Piacentini1851 Franchise Managing Editor
SPONSOREDUpdated 4:16PM 11/10/21

Home Clean Heroes, the Virginia Beach-based residential cleaning franchise, has been growing rapidly across the country as more Americans stay home long-term and look for ways to keep their spaces clean and germ-free. Home Clean Heroes gives franchisees a potentially lucrative opportunity to satisfy this demand by providing a new standard of excellence in the constantly growing, $6 billion home-cleaning industry. As more and more entrepreneurs recognize the brand’s well-positioned business model, Home Clean Heroes is proud to appeal specifically to Veteran business owners because of its streamlined operations, easy-to-follow procedures and expert leadership team. 

Active duty and reserve US Navy members Ewart and Lyndonna Strain, for example, are recently signed franchisees who are set to open a Home Clean Heroes location in Jacksonville, Florida later this month.

“My wife and I are from the Caribbean, and we have both always wanted to start a business, but the military takes up a lot of our time,” said Ewart. “We have always looked at franchising as an opportunity, but we never knew which brand we wanted to work with. When I got stationed in Jacksonville, I spoke with one of my colleagues about launching a business. Eventually, he connected me with a career ownership coach, who helped us find a franchise that would work the best for us and our lifestyles. We took a variety of tests that helped narrow down the franchises that best fit with our personalities, lifestyles and goals.”

As Veterans accustomed to following a proven system, the Strains knew they wanted to work with an innovative company that offered an established business model, support infrastructure and excellent reputation. Additionally, the duo valued their independence and knew they wanted a business that allowed for freedom within a framework to begin with, and eventually grow into a semi-absentee with an office manager handling the day to day. When the Strains discovered Home Clean Heroes, it aligned perfectly with what they were looking for in a post-military career.

“Our key goal is to create financial freedom and generational wealth so our children can continue our legacy,” said Ewart. “Entrepreneurship provides us with the flexibility of running our business and allows us to spend more time with our family. It is important to set goals early and try your hardest to achieve them. Never give up on your dreams.”

Tony and Antoinette White, Home Clean Heroes franchisees in Augusta, Georgia, each spent more than 20 years in the US Army and met each other while on active duty. After retiring, the Veteran couple wanted to find a way to utilize their military skill sets to make a larger impact on their community and were drawn to the mix of independence and support that franchising with Home Clean Heroes offered. 

“Home Clean Heroes was professional, and the corporate team clearly outlined the company’s goals and overall mission,” said Antoinette. “They presented us with tangible resources and information to help us make our decision with confidence. Many of the other companies didn’t have a clear story or mission, and they didn’t align with what we were looking for. Overall, it was the level of transparency within the company that really drew us in. It became clear that Home Clean Heroes would support us every step of the way as we worked towards our opening and beyond.”

As part of the Buzz Franchise Brands franchise family, Home Clean Heroes enables Veteran franchisees like the Strains and the Whites to realize their dreams of business ownership with a recurring revenue model, a differentiated, community-oriented consumer offering, the backing of an expert leadership team and a partnership with Vet-Fran to offer Veterans a $5,000 discount on the franchise fee. 

And that leadership team knows what Veteran business owners want and need because some members are Veterans themselves. Brian Garrison, the COO of Buzz Franchise Brands, for example, served in the Navy for 22 years in a variety of leadership roles, including the command of an F18 squadron, before retiring in 2012. Prior to joining Buzz Franchise Brands, Garrison also worked as a consultant with McKinsey & Company, where he focused on operations and strategy in a variety of industries, including aerospace and defense, energy, financial service and government.  

Now, Garrison utilizes his experience from the Navy to help streamline operations for the companies under Buzz Franchise Brands and position franchise owners for success. “Veterans really make the best franchisees because of their skill sets, passion, leadership and ability to follow a proven system,” he said. “I’m proud to support these entrepreneurs and help them achieve their dream of business ownership.”

Looking ahead, Home Clean Heroes is looking to partner with qualified entrepreneurs across the country and double its current ownership count within the next six-12 months. 

The startup costs for a Home Clean Heroes single-unit franchise ranges from $97,924 to $120,037. To learn more about franchising with Home Clean Heroes, visit http://homecleanheroesfranchise.com.

*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.

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