Honest Lash Offers Top Franchise Opportunity for 2024 Investors

Emerging lash and brow enhancement franchise Honest Lash has seen meaningful progress in recent years, hosting local “Lashion Shows,” sponsoring Austin Fashion Week and starting development on Lash University, its proprietary lash education course for aspiring lash stylists. As it lays the foundation for aggressive expansion, Honest Lash presents an attractive investment opportunity for prospective owners.

“I think now is the perfect time to get in,” said Chief Operating Officer Megan Madere. “The industry has proven itself based on the performance of both lash franchises and general lash products and services, and it continues to grow. This year is definitely the time to buy into Honest Lash.”

An Opportunity To Get in on the Ground Level of a Growing Brand

While Honest Lash is still a relatively young franchise, it is preparing for exponential growth. With ongoing interest from prospective owners and plans to fill out territories across its home state of Texas, it will be important for hopeful owners to invest soon to ensure they can secure their ideal territories.

“There’s a lot of territory available, and our goal in these next two or three years is to get some flags on the map in each major market,” Madere said. “But as that happens, brand exposure and demand will increase, and it will be harder to get in as territories are claimed and costs rise.”

An Innovative Build-Out Approach Keeps the Process Efficient and Affordable

Honest Lash has leveraged a smart business model to keep costs low for franchisees and make the development process a bit easier. In 2024, as uncertainty continues in the real estate market, a flexible, affordable build-out model is incredibly valuable to new owners.

“We’re always looking for second-generation spaces so we don’t really have to do a lot to get the studio open,” Madere said. “We can redo the flooring, add shiplap and the Honest Lash mural and hang some chandeliers, and we’re almost ready to open.”

By leveraging perceived value, Honest Lash helps franchisees to spend money strategically while maintaining the elevated look and feel that customers expect from an Honest Lash studio.

“The studios look really beautiful, but we like to make sure everything is also practical,” Madere said. “We truly embrace the idea that our franchise owners are not living, sleeping or eating in their studios. They need to be functional, clean and look nice, but we can accomplish that without breaking the bank.”

Low Initial Costs and High Profit Potential

Honest Lash’s streamlined model lends itself to lower initial costs for owners, but it certainly does not sacrifice long-term profit potential. By offering clean, healthy lash and brow services, Honest Lash can capture repeat business from loyal customers to support steady revenue as the business scales. In the high-demand lash and beauty industries, the ability to establish this customer base early, without a substantial investment, lends itself to great long-term success.

“This is something that franchisees can scale into, if they’d like. With a six-bed model, they can start at three beds and expand,” Madere said. “There are some options based on the space in the market, how much franchisees have to spend and what they’re looking to accomplish in the first year, but it’s a workable business model that provides great results.”

As it grows, Honest Lash is focused on expansion in major Texas markets, including Houston, Austin and Dallas-Fort Worth.

To find out more information on costs to buy this franchise, please visit https://1851franchise.com/honestlash.