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In an interview with&nbsp;<a href="https://hospitalitytech.com/ht-talks-tech-southern-classic-chicken-doubles-down-drive-thru?utm_source=1851franchise.com&utm_medium=article&utm_campaign=hospitality-technology-why-southern-classic-chicken-is-betting-big-on-the-drive-thru-2725399" target="_blank" rel="nofollow">Hospitality Technology</a>,&nbsp;<a href="https://1851franchise.com/southernclassicchicken/info">Southern Classic Chicken’s</a> Vice President of Brand Operations&nbsp;<a href="https://www.linkedin.com/in/tom-gerdes/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=hospitality-technology-why-southern-classic-chicken-is-betting-big-on-the-drive-thru-2725399" target="_blank" rel="nofollow">Tom Gerdes</a> discussed the rapidly growing Louisiana-based fried chicken franchise’s innovative drive-thru approach. The recently unveiled restaurant in Bossier City, Louisiana, incorporates a drive-thru and walk-up window, as well as a refreshed brand image.&nbsp;<a href="https://southernclassicchickenfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=hospitality-technology-why-southern-classic-chicken-is-betting-big-on-the-drive-thru-2725399" target="_blank" rel="nofollow">Southern Classic Chicken</a> is geared up for expansion in 2024, driven by the adoption of a new hybrid construction model. In order to speed up build times and cut costs, the new model uses sections that are constructed off-site and then shipped to the location. Four new Southern Classic Chicken restaurants, including one in El Dorado, Arkansas, are slated to open with this updated design.Gerdes also touched on the company's roots, emphasizing how the brand has offered quality fried chicken and Southern sides since its founding in 1989. While Southern Classic Chicken has traditionally offered dine-in options, its focus has shifted to a drive-thru/walk-up model to streamline operations and reduce the footprint of its restaurants.&nbsp;“Executing our drive-thrus efficiently is paramount, and the best way for us to drive traffic and create customer trust and loyalty is through efficiency and our ability to engage them through ‘quick connections,’ which is what we call hospitality in a high-speed environment,” he said.&nbsp;The discussion highlights Southern Classic Chicken's adaptation to industry trends, emphasizing convenience, efficiency and customer satisfaction through its drive-thru model while exploring further technological integrations to enhance the dining experience and brand loyalty.Read the full article&nbsp;<a href="https://hospitalitytech.com/ht-talks-tech-southern-classic-chicken-doubles-down-drive-thru?utm_source=1851franchise.com&utm_medium=article&utm_campaign=hospitality-technology-why-southern-classic-chicken-is-betting-big-on-the-drive-thru-2725399" target="_blank" rel="nofollow">here</a> To learn more, visit:&nbsp;<a href="https://1851franchise.com/southernclassicchicken/info">https://1851franchise.com/southernclassicchicken/</a>.&nbsp;

Hospitality Technology: Why Southern Classic Chicken is Betting Big on the Drive-Thru

Southern Classic Chicken’s New Drive-Thru Prototype

1851 Franchise

The fried chicken franchise’s Vice President of Brand Operations shared details about the brand’s new drive-thru prototype and its future plans for technology. 

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Children's Lighthouse

Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

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Right at Home

Right at Home® Named a 2025 Top Franchise Brand for Multi-Unit Owners by Entrepreneur Magazine

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Lexington Herald Leader: This Restaurant Chain Eyes a Return to Lexington After 10 Years

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Keke's Breakfast Cafe

Keke's Breakfast Cafe - John and Kimberly Ehrhard - 1851 Franchise

Empowering Leadership, One Pancake at a Time: How John and Kimberly Ehrhard Are Building a Franchise Legacy with Keke’s Breakfast Cafe

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Hospitality Technology: Why Southern Classic Chicken is Betting Big on the Drive-Thru

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