Southern Classic Chicken INFO
About Southern Classic Chicken
Southern Classic Chicken has been a family institution in North Louisiana for over 35 years. When the concept was first introduced by chicken industry veteran Leon Fanning, his brother Howard and his son Brandon Fanning, in 1989, they wanted it to be based on four things: quality, the absolute best fried chicken, classic southern sides and cajun seasoned french fries. Today, Southern Classic Chicken has a loyal following of customers who think of the restaurant as their go-to spot for fried chicken at a great value.
In 2019, Southern Classic Chicken decided to expand and offer more people the opportunity to experience their delicious fresh fried chicken and classic menu. Franchising efforts have started, and future expansion is under way. From Texas to Mississippi and the Southern parts of Louisiana, Southern Classic Chicken offers prospective franchisees a uniquely well-positioned, family-owned QSR franchise opportunity unlike other options in the space.
Why Southern Classic Chicken? Why Now?
For potential franchisees looking for an opportunity to join a thriving family business with a beloved product, a well-positioned business model and an expert leadership team, Southern Classic Chicken offers an unmatched prospect in the booming $55 billion chicken segment.
After expanding to include 17 units, this iconic brand is ready to grow the Southern Classic Chicken family through franchising and bring its winning formula to communities across the U.S. With a recent innovative brand refresh, focus on launching a new prototype, impressively high AUVs and the backing of franchising experts on the team, Southern Classic Chicken is looking for entrepreneurs and restaurant professionals to join the family-driven company and is targeting areas across Louisiana, Mississippi, Arkansas and Texas for its next generation of expansion.
What Sets Southern Classic Chicken Apart?
There is no shortage of chicken QSR franchises, which is why Southern Classic Chicken aims to be more than just another chicken franchise. To put it simply — Southern Classic Chicken’s food is simply better than anyone else's, and provides incredible value. The company prides itself on tradition steeped in family values and a steadfast commitment to quality. Sourcing the highest quality ingredients and products possible remains a top priority so the company can provide the “absolute best” to its customers at a better price point and value than competitors. If franchisees build a Southern Classic Chicken of their own, they will see that customer reaction for themselves.
One quality that Southern Classic Chicken is well known for is its drive-thru and walk-up model. Though this is something many brands adopted out of necessity during the COVID-19 pandemic, the company has always had drive-thrus and walk-up windows from the beginning. This model has not only made operations easier for franchisees, but allows customers to get their orders faster.
Why the Category?
The fast food chicken franchise segment was worth a whopping $55 billion in 2022 and has grown 9.6% per year on average between 2017 and 2022. Notably, IBIS World found that the market size of the fast food chicken franchises industry in the United States increased faster than the business franchises sector overall, while the industry is forecast to continue growing over the next five years as Americans' appetite for chicken persists.
Looking ahead, Southern Classic Chicken is ready to find partners to grow with — but they aren’t interested in teaming up with just anybody. The team looks for a cultural and business alignment and wants like-minded people who have restaurant management experience, or at the very least, have a love and passion for service and restaurant operations and align with the company’s core values focused on quality, excellence and family. Southern Classic Chicken franchisees will also need to be involved in the day-to-day operations of the restaurant. They aren’t just fronting the cash and stepping away.
And with family at the forefront of the business, franchisees can expect to be welcomed with open arms as members of the Southern Classic Chicken family. Just ask the many Team Members who have been with the company for over 20 years or more.
Why Franchise Owners Love the Brand
The Southern Classic Chicken leadership team has been running corporate stores for 35 years, so they know the business inside and out and have the real front line experience to make each location a success.
The Southern Classic Chicken team is very focused on building a community when it comes to franchisees. The team believes that by bringing in the right people who share their same mission and values, and working very closely with them, they can create an awesome culture that feels like family. And growing slowly allows the team to build great relationships with their franchise owners.
What Is the Investment and How Much Can I Make?
The total investment necessary to open a Southern Classic Chicken franchise ranges between $777,500-$1,235,500 (assuming leased real property), including a $40,000 initial franchise fee. Average Gross Revenues at the reporting Southern Classic Chicken restaurants for the calendar year of 2022 were $2,673,102.