Franchisor Stories
Franchise Opportunity Deep Dive: A full-service moving company offering diversified revenue streams across residential, business, junk removal, storage and long-distance moving.
Headquartered in Michigan and operating internationally, TWO MEN AND A TRUCK*® is a full-service franchised moving company with a proven track record. Since it was founded in 1985, the brand has completed over 10 million moves across 48 states, Canada, Ireland and the U.K. In 2021, the brand was acquired by ServiceMaster Brands, adding further backing and scalability. With recognition as the No. 1 Moving/Junk Removal franchise by Entrepreneur and strong performance across franchisee satisfaction metrics, the brand offers a reliable and diversified franchise opportunity.
TWO MEN AND A TRUCK was founded in 1985 in Lansing, Michigan, by Mary Ellen Sheets, based on a simple idea originally sketched on a napkin to help her sons earn extra money. The business grew rapidly due to demand and the brand’s emphasis on care, professionalism, and community service.
Mission: TWO MEN AND A TRUCK exists to help people move forward, whether they’re moving, growing their businesses or giving back to their communities. Every move is handled with care, respect and a commitment to making life a little easier.
Vision: To become the go-to brand for every type of moving and junk removal need across the globe while maintaining a values-driven, community-first culture.
Customers benefit from local and long-distance moves, junk removal, packing help, portable storage and flexible options including Value Flex®. With a 96% referral rate, the company has built a reputation for dependability and outstanding service. Customers also appreciate the convenience of getting estimates and managing their move through phone, text, chat or online — whatever works best for them. Branded cause marketing campaigns, such as Movers for Moms®, also distinguish the company in the public eye.
Franchisees benefit from a proven business model built over four decades, comprehensive startup and ongoing training, support from more than 200 subject matter experts, diversified revenue streams, a powerful brand reputation, a 96% referral rate, and a tight-knit community of franchisees. Ninety-one percent of existing franchisees said they would invest again, according to Franchise Business Review.
TWO MEN AND A TRUCK is actively expanding with over 200 metro and mod market territories still available. Explore available markets here.
Initial Costs: The estimated initial investment required to begin operation of a TWO MEN AND A TRUCK franchise ranges from $146,950 to $506,450 for a metro market and $92,100 to $247,500 for a mod market. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Metro Market | Mod Market | ||
Min | Max | Min | Max | |
| Initial Franchise Fee | $50,000 | $165,000 | $30,000 | $40,000 |
| Lease Security Deposit | $2,400 | $24,000 | $1,000 | $4,000 |
| Leasehold Improvements | $3,000 | $4,000 | $3,000 | $4,000 |
| Misc. Startup Expenses | $8,000 | $25,000 | $5,000 | $10,000 |
| Insurance | $6,250 | $10,750 | $5,000 | $7,500 |
| Licensing Requirements | $500 | $20,000 | $500 | $20,000 |
| Legal & Accounting Fees | $2,500 | $7,500 | $2,500 | $7,500 |
| Trucks | $3,200 | $49,500 | $1,600 | $33,000 |
| Office/Mobile Tech Costs | $16,000 | $24,000 | $10,000 | $17,000 |
| Initial Marketing Expenses | $20,000 | $40,000 | $5,000 | $15,000 |
| Storage Service Expenses | $0 | $30,000 | $0 | $30,000 |
| Pre-Opening Training Costs | $2,500 | $6,000 | $2,500 | $6,000 |
| Additional Funds (3 Months) | $32,600 | $100,700 | $26,000 | $53,500 |
Initial Franchise Fee: The initial franchise fee for a metro market franchise is $50,000 in areas with no prior brand presence and $85,000 in areas where the brand has previously operated. For larger territories with populations exceeding 600,000, the fee increases based on a set formula and can reach $165,000 for a 1,000,000-person market with prior presence. For a mod market franchise, the initial fee is $30,000 for areas with 100,000 to 250,000 people, with a maximum of $40,000 for territories of up to 300,000 people. All fees are due at signing, fully earned and non-refundable.
Ongoing Fees: According to the 2025 FDD, TWO MEN AND A TRUCK franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty | 6% of gross sales/month |
| Contributions to Advertising Fund | 1% of gross sales/month |
| Technology and Support Fee | Metro Market Franchises: 1% of gross sales/month ($1,200 minimum) Mod Market Franchises: 2% of gross sales/month (no minimum) |
ROI Potential: According to the 2025 FDD, the 199 metro market franchises operating for the entirety of FY 2024 reported the following annual gross sales:
Average | Median | High | Low |
$2,862,607 | $2,362,525 | $15,018,374 | $457,576 |
Franchisees go through a structured training journey that includes First Gear (pre-opening logistics), Franchise Essentials (3-day workshop) and Gearing Up (multi-session new franchisee training). Ongoing webinars, national conferences, peer learning and annual meetings provide continued education and idea sharing.
Franchisees are assigned dedicated consultants in marketing, sales, HR, operations, compliance and more. Support includes planning assistance, ongoing check-ins and real-time issue resolution from over 200 Michigan-based support staff. Discovery Day and business planning phases help franchisees prepare even before launch.
TWO MEN AND A TRUCK provides proprietary estimating tools, mobile tablets for teams, customer chatbots and the MoveTrac® portal for customers. Business intelligence tools are also provided to help franchisees make strategic decisions based on performance data.
Franchisees must be hands-on, especially in the early stages. Semi-absentee ownership is not encouraged due to the operational and people-management nature of the business. Franchisees are required to secure a physical location and invest in at least two new trucks and $8,000 in equipment.
TWO MEN AND A TRUCK is a verified SBA-approved franchise and listed in FRANdata’s Franchise Registry. The brand works closely with lenders to help franchisees access funding.
Tanya Nickel, Bay Area Franchisee
Chris Raiber, Buffalo, New York, Franchisee
The Joint Center for Housing Studies reports that over 40 million Americans move each year — about 13% of the population. Demand for local, long-distance and junk removal services continues to grow, especially as consumers prioritize convenience.
TWO MEN AND A TRUCK competes with brands like College Hunks Hauling Junk, U-Haul Moving & Storage and Bellhop. However, its diversified service offerings, community focus, strong brand recognition and 40 years of franchise expertise help set it apart.
The franchise application process typically takes 4–6 months and includes the following steps:
To start your journey, visit https://franchise.twomenandatruck.com/get-started.
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