1851

For over 30 years, <a href="https://www.closetandstorageconceptsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-a-unique-blended-approach-to-marketing-makes-closet-storage-conceptsmore-space-place-stand-out-2706231" target="_blank" rel="nofollow" target="_blank">Closet &amp; Storage Concepts</a> has solidified its position as a leading force in the home services segment of the franchising industry. And that positive reputation is only continuing to grow&mdash;since acquiring <a href="https://www.morespaceplacefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-a-unique-blended-approach-to-marketing-makes-closet-storage-conceptsmore-space-place-stand-out-2706231" target="_blank" rel="nofollow" target="_blank">More Space Place</a> and adding Murphy wall beds to its extensive list of space-saving home furnishings, the brand has consistently experienced growth. Backed by this level of success, it&rsquo;s clear that <a href="https://closetandstorageconcepts.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-a-unique-blended-approach-to-marketing-makes-closet-storage-conceptsmore-space-place-stand-out-2706231" target="_blank" rel="nofollow" target="_blank">Closet &amp; Storage Concepts/More Space Place</a> has created a strong business model that&rsquo;s working for its network of franchisees. A large portion of that business plan lies within its marketing strategy and initiatives.

When it comes to that marketing strategy, Bob Lewis, Closet &amp; Storage Concepts&rsquo; founder and CEO, notes that its strength lies in its ability to cater to today&rsquo;s digital-centric world. He said, &ldquo;Most of our marketing strategy is digital. We&rsquo;re also always working to enhance our organic presence in communities across the country.&rdquo; To achieve that level of heightened visibility, Closet &amp; Storage Concepts/More Space Place builds its organic presence by pushing its audience to its website, utilizing pay-per-click campaigns.

Closet &amp; Storage Concepts/More Space Place also utilizes social media to increase its brand awareness. But instead of social media advertising, the brand relies on frequent postings in order to increase awareness. Lewis said, &ldquo;We&rsquo;re focused on engaging potential millennial customers in the most efficient and effective ways. We&rsquo;re seeing a lot of activity through social media&mdash;especially Facebook&mdash;and we plan to continue enhancing our digital presence going forward. We keep an extremely close eye on our ROI, just like many other brands. We have been growing at a consistent rate while using new school marketing tactics that allow our brand to target necessary audiences.&rdquo;

The audience that Closet &amp; Storage Concepts/More Space Place aims to reach is split into a few different groups: retail consumers, industry experts and new franchisees. However, the majority of Closet &amp; Storage Concepts/More Space Place&rsquo;s marketing initiatives target retail consumers, which also fall into specific demographics that are then targeted by the brand&rsquo;s marketing strategies.

&ldquo;We aim for our concept to appeal across the age board, but the majority of people using our brand and services are above 21 years old, own their home, are college educated and make above the average income,&rdquo; said Lewis. To reach this target audience, Closet &amp; Storage Concepts/More Space Place taps into the power of extremely targeted social media campaigns.

In addition to the brand&rsquo;s ongoing digital marketing initiatives, Closet &amp; Storage Concepts/More Space Place also pushes its franchisees to market themselves using traditional, in-person networking. Karen Bradbury, a successful Closet &amp; Storage Concepts franchisee in Norwalk, Connecticut, said, &ldquo;One of the things that this franchise really promotes is the networking aspect. A big part of our business is building relationships with other industry professionals, from builders and designers to home stagers and realtors, and becoming involved in organizations that will result in repeat business.&rdquo;

Like other franchises, Closet &amp; Storage Concepts/More Space Place implements a percentage of its corporate marketing efforts to recruit new franchisees. Although the brand doesn&rsquo;t spend much of its budget on this cause, Lewis says, &ldquo;We focus on recruitment campaigns and networking to attract prospective franchisees. The ideal franchise candidates for our brand will have a background in sales and sales management. Because of that, we draw from a large pool of would-be entrepreneurs. That&rsquo;s why our unique, blended approach to marketing allows us to dial in to great prospects, ultimately putting us in a great position to experience consistent growth.&rdquo;

How a Unique, Blended Approach to Marketing Makes Closet & Storage Concepts/More Space Place Stand Out

1851 Franchise

The growing franchise brand utilizes both new and old school marketing tactics to successfully scale its concept. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-a-unique-blended-approach-to-marketing-makes-closet-storage-conceptsmore-space-place-stand-out

Preservan

Preservan Joins UpFlip Academy To Teach Entrepreneurs How To Launch a Profitable Restoration Business

preservan-joins-upflip-academy-to-teach-entrepreneurs-how-to-launch-a-profitable-restoration-business

USA Ninja Challenge

USA Ninja Challenge — From Start to Finish: A Business Model That Works

usa-ninja-challenge-from-start-to-finish-a-business-model-that-works

Right at Home

Right at Home Expanding In-Home Care Services in Canton, Ohio

right-at-home-expanding-in-home-care-services-in-canton-ohio

Children's Lighthouse

Why Now Is the Time To Invest in a Children’s Lighthouse Franchise

why-now-is-the-time-to-invest-in-a-childrens-lighthouse-franchise

Layne's Chicken Fingers

Wisconsin Layne’s Franchisees Secures Real Estate, Set To Open in July

wisconsin-laynes-franchisees-secures-real-estate-set-to-open-in-july

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Dave’s Hot Chicken Sold to Roark Capital in $1 Billion Deal to Fuel Global Expansion

daves-hot-chicken-sold-to-roark-capital-in-1-billion-deal-to-fuel-global-expansion

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises - 1851 Franchise

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises

homebuyers-keep-buying-and-thats-good-news-for-home-service-franchises

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

911 Restoration Franchise Costs, Fees, Profit and Data for 2025

911-restoration-franchise-deep-dive

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

Busy Bee Jumpers Franchise Costs, Fees, Profit and Data for 2025

busy-bee-jumpers-franchise-costs-fees-2025

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Franchisee spotlight graphic with photo of Ed Holmes and Papa Murphy's logo

Thirty Years of Take ‘n’ Bake: Ed Holmes Reflects on a Lifetime With Papa Murphy’s

papa-murphys-franchise-ed-holmes-30-years

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

From Personal Care to Purpose-Driven Business: Why This Couple Is Bringing Griswold to Houston

from-personal-care-to-purpose-driven-business-why-this-couple-is-bringing-griswold-to-houston

How a Unique, Blended Approach to Marketing Makes Closet & Storage Concepts/More Space Place Stand Out

MORE STORIES LIKE THIS