1851

For over 30 years, <a href="https://www.closetandstorageconceptsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-a-unique-blended-approach-to-marketing-makes-closet-storage-conceptsmore-space-place-stand-out-2706231" target="_blank" rel="nofollow" target="_blank">Closet &amp; Storage Concepts</a> has solidified its position as a leading force in the home services segment of the franchising industry. And that positive reputation is only continuing to grow&mdash;since acquiring <a href="https://www.morespaceplacefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-a-unique-blended-approach-to-marketing-makes-closet-storage-conceptsmore-space-place-stand-out-2706231" target="_blank" rel="nofollow" target="_blank">More Space Place</a> and adding Murphy wall beds to its extensive list of space-saving home furnishings, the brand has consistently experienced growth. Backed by this level of success, it&rsquo;s clear that <a href="https://closetandstorageconcepts.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-a-unique-blended-approach-to-marketing-makes-closet-storage-conceptsmore-space-place-stand-out-2706231" target="_blank" rel="nofollow" target="_blank">Closet &amp; Storage Concepts/More Space Place</a> has created a strong business model that&rsquo;s working for its network of franchisees. A large portion of that business plan lies within its marketing strategy and initiatives.

When it comes to that marketing strategy, Bob Lewis, Closet &amp; Storage Concepts&rsquo; founder and CEO, notes that its strength lies in its ability to cater to today&rsquo;s digital-centric world. He said, &ldquo;Most of our marketing strategy is digital. We&rsquo;re also always working to enhance our organic presence in communities across the country.&rdquo; To achieve that level of heightened visibility, Closet &amp; Storage Concepts/More Space Place builds its organic presence by pushing its audience to its website, utilizing pay-per-click campaigns.

Closet &amp; Storage Concepts/More Space Place also utilizes social media to increase its brand awareness. But instead of social media advertising, the brand relies on frequent postings in order to increase awareness. Lewis said, &ldquo;We&rsquo;re focused on engaging potential millennial customers in the most efficient and effective ways. We&rsquo;re seeing a lot of activity through social media&mdash;especially Facebook&mdash;and we plan to continue enhancing our digital presence going forward. We keep an extremely close eye on our ROI, just like many other brands. We have been growing at a consistent rate while using new school marketing tactics that allow our brand to target necessary audiences.&rdquo;

The audience that Closet &amp; Storage Concepts/More Space Place aims to reach is split into a few different groups: retail consumers, industry experts and new franchisees. However, the majority of Closet &amp; Storage Concepts/More Space Place&rsquo;s marketing initiatives target retail consumers, which also fall into specific demographics that are then targeted by the brand&rsquo;s marketing strategies.

&ldquo;We aim for our concept to appeal across the age board, but the majority of people using our brand and services are above 21 years old, own their home, are college educated and make above the average income,&rdquo; said Lewis. To reach this target audience, Closet &amp; Storage Concepts/More Space Place taps into the power of extremely targeted social media campaigns.

In addition to the brand&rsquo;s ongoing digital marketing initiatives, Closet &amp; Storage Concepts/More Space Place also pushes its franchisees to market themselves using traditional, in-person networking. Karen Bradbury, a successful Closet &amp; Storage Concepts franchisee in Norwalk, Connecticut, said, &ldquo;One of the things that this franchise really promotes is the networking aspect. A big part of our business is building relationships with other industry professionals, from builders and designers to home stagers and realtors, and becoming involved in organizations that will result in repeat business.&rdquo;

Like other franchises, Closet &amp; Storage Concepts/More Space Place implements a percentage of its corporate marketing efforts to recruit new franchisees. Although the brand doesn&rsquo;t spend much of its budget on this cause, Lewis says, &ldquo;We focus on recruitment campaigns and networking to attract prospective franchisees. The ideal franchise candidates for our brand will have a background in sales and sales management. Because of that, we draw from a large pool of would-be entrepreneurs. That&rsquo;s why our unique, blended approach to marketing allows us to dial in to great prospects, ultimately putting us in a great position to experience consistent growth.&rdquo;

How a Unique, Blended Approach to Marketing Makes Closet & Storage Concepts/More Space Place Stand Out

1851 Franchise

The growing franchise brand utilizes both new and old school marketing tactics to successfully scale its concept. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-a-unique-blended-approach-to-marketing-makes-closet-storage-conceptsmore-space-place-stand-out

Comfort Keepers

Comfort Keepers - Butch and Niki Irwin - Father's Day - 1851 Franchise

A Legacy of Care: How a Father and Daughter Team Elevate Senior Living Across Michigan and Ohio

comfort-keepers-monroe-butch-niki-irwin

Minuteman Press International

Minuteman Press Franchise Owner Corey Sanders at his center in Greenville, SC.

Minuteman Press Franchise Review: From Business Consulting to Printing

minuteman-press-franchise-review-from-business-consulting-to-printing

HomeTeam Inspection Service

Sell Smarter: How Pre-Listing Inspections Give Home Sellers an Edge

pre-listing-inspections-seller-advantage

BoConcept

BoConcept Shares Tips for Homeowners Who Want to Refresh Their Living Rooms

boconcept-shares-tips-for-homeowners-who-want-to-refresh-their-living-rooms

BoConcept’s Carmen Henriquez Shares Tips for Seamless Indoor-Outdoor Design

boconcepts-carmen-henriquez-shares-tips-for-seamless-indoor-outdoor-design

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises - 1851 Franchise

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises

homebuyers-keep-buying-and-thats-good-news-for-home-service-franchises

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers - 1851 Franchise

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers

ai-unemployment-impact-white-collar-job-loss

How To Sell Just One Franchise: What You’ll Learn at FranCamp NJ 2025

how-to-sell-just-one-franchise-what-youll-learn-at-francamp-nj-2025

House Passes Tax Relief Package With Key Benefits for Small Businesses and Franchises

house-passes-small-business-tax-relief-bill-2025

McDonald’s To Hire 375,000 Workers as It Prepares for Major U.S. Expansion

mcdonalds-to-hire-375000-workers-as-it-prepares-for-major-us-expansion

How Car Sales Taught Buddy's Home Furnishings’ Mitchell Lee the Secrets of Franchise Development

how-car-sales-taught-buddys-home-furnishings-mitchell-lee-the-secrets-of-franchise-development

busy-bee-jumpers-consumer-positioning-image-kids-jumping-bounce-house

Delivering Fun With a Smile: How Busy Bee Jumpers Earns 5-Star Raves From Families Across New England

busy-bee-jumpers-party-rentals

From Brows to Business: How Two Sisters Are Building M Browz, a Global PMU Franchise With Heart

from-brows-to-business-how-two-sisters-are-building-m-browz-a-global-pmu-franchise-with-heart

busy-bee-jumpers-franchise-positioning-image

Bouncing Into Business: How Busy Bee Jumpers Is Building the First National Bounce House Franchise

franchise-opportunity-busy-bee-jumpers-franchise

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

The Top 20 Handyman Franchises To Invest in for 2025

top-handyman-franchises-to-invest-in

The Top 20 Cleaning Franchises to Invest in for 2025

top-cleaning-franchises-to-invest-in

franchisee spotlight graphic with photo of Melissa & Matt Johnson and Pigtails & Crewcuts logo

Building a Family-Friendly Business: How Melissa and Matt Johnson Grew Pigtails & Crewcuts in San Antonio

how-melissa-and-matt-johnson-grew-pigtails-crewcuts-in-san-antonio

Sola Salons Franchisee Grows Salon Freedom Into a Multi-State Powerhouse 

sola-salons-franchisee-grows-salon-freedom-into-a-multi-state-powerhouse

How a Unique, Blended Approach to Marketing Makes Closet & Storage Concepts/More Space Place Stand Out

MORE STORIES LIKE THIS