1851

For over 30 years, <a href="https://www.closetandstorageconceptsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-a-unique-blended-approach-to-marketing-makes-closet-storage-conceptsmore-space-place-stand-out-2706231" target="_blank" rel="nofollow" target="_blank">Closet &amp; Storage Concepts</a> has solidified its position as a leading force in the home services segment of the franchising industry. And that positive reputation is only continuing to grow&mdash;since acquiring <a href="https://www.morespaceplacefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-a-unique-blended-approach-to-marketing-makes-closet-storage-conceptsmore-space-place-stand-out-2706231" target="_blank" rel="nofollow" target="_blank">More Space Place</a> and adding Murphy wall beds to its extensive list of space-saving home furnishings, the brand has consistently experienced growth. Backed by this level of success, it&rsquo;s clear that <a href="https://closetandstorageconcepts.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-a-unique-blended-approach-to-marketing-makes-closet-storage-conceptsmore-space-place-stand-out-2706231" target="_blank" rel="nofollow" target="_blank">Closet &amp; Storage Concepts/More Space Place</a> has created a strong business model that&rsquo;s working for its network of franchisees. A large portion of that business plan lies within its marketing strategy and initiatives.

When it comes to that marketing strategy, Bob Lewis, Closet &amp; Storage Concepts&rsquo; founder and CEO, notes that its strength lies in its ability to cater to today&rsquo;s digital-centric world. He said, &ldquo;Most of our marketing strategy is digital. We&rsquo;re also always working to enhance our organic presence in communities across the country.&rdquo; To achieve that level of heightened visibility, Closet &amp; Storage Concepts/More Space Place builds its organic presence by pushing its audience to its website, utilizing pay-per-click campaigns.

Closet &amp; Storage Concepts/More Space Place also utilizes social media to increase its brand awareness. But instead of social media advertising, the brand relies on frequent postings in order to increase awareness. Lewis said, &ldquo;We&rsquo;re focused on engaging potential millennial customers in the most efficient and effective ways. We&rsquo;re seeing a lot of activity through social media&mdash;especially Facebook&mdash;and we plan to continue enhancing our digital presence going forward. We keep an extremely close eye on our ROI, just like many other brands. We have been growing at a consistent rate while using new school marketing tactics that allow our brand to target necessary audiences.&rdquo;

The audience that Closet &amp; Storage Concepts/More Space Place aims to reach is split into a few different groups: retail consumers, industry experts and new franchisees. However, the majority of Closet &amp; Storage Concepts/More Space Place&rsquo;s marketing initiatives target retail consumers, which also fall into specific demographics that are then targeted by the brand&rsquo;s marketing strategies.

&ldquo;We aim for our concept to appeal across the age board, but the majority of people using our brand and services are above 21 years old, own their home, are college educated and make above the average income,&rdquo; said Lewis. To reach this target audience, Closet &amp; Storage Concepts/More Space Place taps into the power of extremely targeted social media campaigns.

In addition to the brand&rsquo;s ongoing digital marketing initiatives, Closet &amp; Storage Concepts/More Space Place also pushes its franchisees to market themselves using traditional, in-person networking. Karen Bradbury, a successful Closet &amp; Storage Concepts franchisee in Norwalk, Connecticut, said, &ldquo;One of the things that this franchise really promotes is the networking aspect. A big part of our business is building relationships with other industry professionals, from builders and designers to home stagers and realtors, and becoming involved in organizations that will result in repeat business.&rdquo;

Like other franchises, Closet &amp; Storage Concepts/More Space Place implements a percentage of its corporate marketing efforts to recruit new franchisees. Although the brand doesn&rsquo;t spend much of its budget on this cause, Lewis says, &ldquo;We focus on recruitment campaigns and networking to attract prospective franchisees. The ideal franchise candidates for our brand will have a background in sales and sales management. Because of that, we draw from a large pool of would-be entrepreneurs. That&rsquo;s why our unique, blended approach to marketing allows us to dial in to great prospects, ultimately putting us in a great position to experience consistent growth.&rdquo;

How a Unique, Blended Approach to Marketing Makes Closet & Storage Concepts/More Space Place Stand Out

1851 Franchise

The growing franchise brand utilizes both new and old school marketing tactics to successfully scale its concept. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-a-unique-blended-approach-to-marketing-makes-closet-storage-conceptsmore-space-place-stand-out

Lawn Doctor

Design with photo of John Perry and Lawn Doctor logo

How a 20-Year Industry Veteran Tripled His Sales With a Lawn Doctor Franchise

lawn-doctor-franchise-success-story-john-perry

Fitness Premier

The Secret to Fitness Franchise Success? It's Not Just the Workouts

fitness-premier-franchise-marketing-support

Fresh Coat

Photo of Fresh Coat vehicle with ladders on top

The Rise of Home Improvement Franchises: Why Now Is the Time to Invest

why-invest-home-improvement-franchise-fresh-coat

HomeTeam Inspection Service

Photo of HomeTeam inspector in red polo and khaki pants, walking by branded vehicle

Real Estate Today: Behind the Drywall: The Truth About Home Inspections

purpose-of-home-inspection

Dog Training Elite

Dog Training Elite Franchise - DTE - National Service Dog Month - 1851 Franchise

Celebrating Service Dogs: Why Proper Training Changes Lives — And How Dog Training Elite Is Leading the Way

dog-training-elite-national-service-dog-month

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

graphic image of a financial deep dive of americas swimming pools co.

America’s Swimming Pool Company Franchise Costs, Fees, Profit and Data for 2025

americas-swimming-pool-asp-franchise-deep-dive

image of The Cleaning Authority Franchise Deep Dive Article financial investment details

The Cleaning Authority Franchise Costs, Fees, Profit and Data for 2025

the-cleaning-authority-franchise-deep-dive

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

How a Unique, Blended Approach to Marketing Makes Closet & Storage Concepts/More Space Place Stand Out

MORE STORIES LIKE THIS