How Amazing Lash Studio® Franchisees Went from VIP Nightclub Hosts to Beauty Concept

Joey and his wife, Desiree Orr, never imagined they’d be breaking franchise records. After moving to Las Vegas with nothing in his pockets, Joey was hired as a host at the prestigious Bellagio Hotel and Casino nightclub. The job turned out to be the ultimate crash-course in networking and high-pressure sales, eventually uniting him with his wife to-be, Desiree. Five years later, Joey and Desiree decided it was time to find freedom and open a business of their own.

“We first heard the Amazing Lash Studio® name during our Discovery Day tour of a different eyelash extension concept,” said Orr. “Desiree had been getting her eyelashes done in Vegas for a while and we knew the industry was booming. Two weeks later we found ourselves at another Meet the Team Day—this time for the Amazing Lash Studio concept.”

The Amazing Lash Studio brand has taken over the beauty industry thanks to its patented application process which attaches lightweight eyelash extensions to each natural lash, giving customers the most natural-looking lash line available on the market. Currently, the Amazing Lash Studio brand holds the No. 1 position in the eyelash extension segment , leading the industry by approximately 150 studios

The Orrs were immediately drawn to the Amazing Lash Studio brand’s franchising system, brand image and the attitude of the executive team. The brand has become an industry leader in its space, appealing to seasoned franchise owners due to its business model and recurring revenue model. 

The couple first brought the Amazing Lash Studio concept to Boca Raton, Florida, opening two studios.  “Boca Raton has provided the perfect, affluent demographic, wherein customers are eager to invest in the membership plan,” said Orr. 

After the opening of their studios in Florida, the Orrs decided to venture out to Desiree’s home state of Pennsylvania. “We saw a great opportunity in the Philadelphia metropolitan area, opening our first studio in Wayne, Pennsylvania’s King of Prussia Mall with explosive results.”

The King of Prussia opening in Wayne resulted in breaking the Amazing Lash Studio brand’s opening day sales record. “We were very fortunate to have broken the record,” said Orr. “We believe our past experience, premium location, excellent grand opening marketing and outstanding staff led to this ground-breaking start.”

Joey and Desiree recently signed on for an additional Amazing Lash Studio location in Ardmore, Pennsylvania and are eager to open more locations, one studio at a time. 

“The Amazing Lash Studio brand has come a long way, even since we signed on. I am excited to see where it is going” said Orr. “ In order to grow, you have to have the perfect recipe and this brand has provided us with the proper support and necessary systems.” 

The investment range for an Amazing Lash Studio franchise is $224,659 - $482,528*, including a $39,000 franchise fee. For more information on franchise opportunities, visit https://franchising.amazinglashstudio.com. 

*As per the March 13, 2019 Franchise Disclosure Document, as amended June 28, 2019. 

Amazing Lash Franchise, LLC. 9780 S. Meridian Blvd, Suite 400 Englewood, CO 80112 This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. MN File No. F-8741. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.  Each Amazing Lash Studio® is independently owned and operated. Amazing Lash Studio® is a registered trademark of Amazing Lash Franchise, LLC