Franchisor Stories

How Big Blue Swim School’s Pre-Opening Marketing Strategy Led to the Most Successful Opening in Brand History

How Big Blue Swim School’s Pre-Opening Marketing Strategy Led to the Most Successful Opening in Brand History

The brand’s perfect execution of its defined plan to drive awareness generated more than 1,400 memberships at Big Blue Swim School’s North Center location before the doors were open.

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Madeline Lena

About the Author

Madeline Lena

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Maddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories. 

Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.