How Brands Are Addressing The Government Shutdown

As the United States government shutdown nears three weeks, the ramifications are increasingly impossible to ignore. According to a recent article by Adweek, more and more brands have been posting about the state of the union to social media.

While Burger King trolled President Trump’s since-deleted “hamberders” typo, other companies are attempting to offer assistance to those in need, according to the article.

According to Adweek, Sweetgreen gave out free salads to federal workers denied a paycheck earlier this month, and Kraft will host an event January 16 and 17 where those affected can receive a goodie bag of food products.

Some brands have demonstrated concern that national and local parks are being neglected during the shutdown. According to the article, Nestlé Waters North America has organized public space cleanup days, while The North Face posted a call to donate to the National Park Foundation. Adweek reports that REI has pledged $250,000 toward restoration efforts, and Columbia Sportswear went ahead and tweeted an explicit call to end the shutdown: “Walls shouldn’t block access to our parks, and federal workers shouldn’t be left out in the cold.”

Read the full article here.