Franchise News
How CBD- and THC-Infused Drinks Company Cann Is Challenging Boozy Beverages
Could cannabis-infused drinks soon be the new favorite bar beverage?
Cann is making a name for itself as the company debuts its CBD- and THC-infused drinks on Eaze and in California, according to TechCrunch.
The flowery and herbaceous beverages have recently started to sell on Eaze, a marijuana delivery service, and are sold in packs of six for $30. Cann’s website states that these drinks contain 4 milligrams of CBD and 2 milligrams of THC. The article explains that while “combining low doses of THC and CBD isn’t a new concept,” Cann’s beverages aren’t your typical fruit-flavored, sparkling drink.
“We’re really proud of it being an innovative flavor profile and really interesting with the microdose [of] THC,” said Cann’s co-founder Luke Anderson, according to the article.
Until Cann, Eaze hadn’t typically sold cannabis-infused beverages, the article said. According to the article, Cann co-founder Jake Bullock believes that selling booze-free drinks on the site can act as an opening for “cannabis users that [the brand] hasn’t accessed yet.”
To view the full article, click here.
Photo courtesy of Cann on Instagram.
Don’t Miss the Next Big Franchise Story
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
