How Delivery Helps Pita Pit Boost Franchisee Bottom Lines and Customer Loyalty

In order for restaurant franchises to stand out in today’s increasingly competitive market, they have to be ahead of the curve. Consumers flock to brands that are early adopters of the latest trends, from technology innovations and individualized marketing efforts to popular foods and limited time offers.

One brand that has a long history of being at the forefront of the industry is Pita Pit. The brand—which serves a variety of delicious, made-to-order pita sandwiches—has emerged as a healthier alternative to traditional fast food and quick service restaurants. But its position as an industry leader isn’t the only reason customers return to their local Pita Pit time and time again. Pita Pit’s delivery service is also changing the way consumers experience the brand.

“Our locations that offer delivery do it well—they typically see between 50 and 100 orders every day,” said Bill Wilfong, Pita Pit’s vice president of franchise development. “At the end of the day, adding delivery to our list of services is advantageous for everyone involved with Pita Pit. Our franchisees are able to expand their reach and boost their bottom lines, while our customers are able to enjoy a fresh, nutritious meal without having to interrupt their busy schedules.”

That tendency for consumers to be increasingly busy has led Pita Pit to take its delivery service to the next level. Beyond the traditional door-to-door method, the brand is also using mobile ordering technology. That means customers can place their delivery orders online or skip to the front of the line if they order in advance and decide to pick up their food in person.

“There’s no denying that mobile ordering is the future. We already have an impressive amount of consumers who prefer to go through Pita Pit’s digital platforms, and that number is only going to continue climbing,” said Wilfong. “By engaging our customers through their smartphones, we’re able to build an unparalleled level of customer loyalty and attract a new group of consumers at the same time.”

As Pita Pit continues to expand from coast to coast—as well as internationally—the brand will introduce its delivery program to new communities. The service opens up the door for franchisees to grow their businesses, ultimately allowing them to bring in the revenue that’s required for multi-unit expansion.

“Offering delivery is absolutely helping our local owners grow and step up their development efforts. It’s a great resource—that when utilized well—allows franchisees to tap into a whole new group of previously underserved consumers,” Wilfong said.

To learn more about franchising with Pita Pit, click here.